Guide

Your Post-Event Essentials Toolkit

Save hours with these ready-to-use templates (vetted by expert event marketers) across the three critical post-event stages: internal communication, external communication, and event content repurposing.

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According to Forrester, 92% of event teams say they need to improve their post-event attendee engagement.

Do you or your events team fall into that 92% as well?

Well, you’re in luck. 

We have created this toolkit to simplify the three key post-event stages: internal communication, external communication, and event content repurposing.

This toolkit contains templates—checklists, emails, calendars, and ROI trackers—vetted by event marketers who have run events for 15+ years.

This playbook includes the following ready-to-use templates:

  • Internal communication: Internal debrief agenda, KPIs to track, Sales/Product/CS handoff, 30-/60-/90-day ROI checkpoints, and more.
  • External communication: Resource hub checklist, attendee thank-you, sorry-we-missed-you, and survey-reminder email templates, nurture sequences for hot and cold leads, and more.
  • Event content repurposing: Event content audit sheet, eight-week content calendar, live Q&A email invite, nurture email snippets, and more.

If you run large-scale, high-volume event programs, these assets will help you skip blank-page panic, keep stakeholders aligned, and turn raw event momentum into pipeline.

Feel free to share these templates with your demand-gen, content, or customer-success teams. 

Get your copy of this hands-on playbook today!

Key takeaways from this guide:

This playbook includes the following ready-to-use templates: