Most B2B events fail to deliver meaningful engagement and ROI. When was the last time you heard someone excited that they have a booth at Dreamforce or Inbound or whatever conference is coming up? However, events are still highly impactful if you get creative and take a different approach. Embracing micro-events and VIP engagements is the key to building your brand while generating pipeline that closes this quarter.In this session, we’ll cover:How small events can lead to big pipeline and impact3 steps to keep attendees engaged, interested and wanting moreThe biggest mistake event marketers make with micro-events that costs them dealsThe 3 key metrics to track for evaluating the success of your micro-eventThe post-event magic formula to turn interest into actionable business opportunities.