Pre-game for sales (before-event marketing playbook)

Get your sales team ready for the event with this pre-event marketing playbook, designed to maximize lead generation and conversions. Aligning your sales and marketing efforts before an event can significantly impact its success.

Why this checklist

A lack of preparation can lead to missed opportunities:

Misaligned strategies: Without steps to strategize with your sales counterparts, your event may fail to leverage the full potential of your sales team, impacting lead generation.

Inconsistent messaging: The absence of steps to build messaging and get sales buy-in can result in mixed messages being communicated to potential leads, diminishing the effectiveness of your outreach.

Unrealized event buzz: Not employing actionable ideas to maximize event buzz can lead to a lack of excitement and engagement from your target audience, affecting event turnout and participation.