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In-person and Virtual Events

Sold Out in a Day: How Zuddl Powered Exit Five’s Drive

It might seem like a small thing, but without the right setup, managing different ticket tiers could’ve been a logistical nightmare. Zuddl made it easy for us.

Danielle Messler
Head of Content, Exit Five

24hrs
Complete Sellout
88
Net Promoter Score
Industry
Marketing Community
Attendees
Migrated from
Use Case
In-person and Virtual Events
Winning Features
Landing Page Builder
Seamless HubSpot Integration
Reusable Templates
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Sold Out in a Day: How Zuddl Powered Exit Five’s Drive

Table of Contents

The Challenge

Creating meaningful connections within a 4,000-member-strong community of B2B marketers isn’t easy. For Danielle, Head of Content at Exit Five, this mission involved navigating an array of live sessions, virtual events, and in-person meetups — a daunting task for a lean team.

Before Zuddl, Danielle faced a nightmare scenario with their previous event platform: tech meltdowns, disjointed workflows, and the heartbreak of troubleshooting with... YouTube tutorials. (Cue the stress tears!) The patchwork of tools was expensive, inconsistent, and downright frustrating, making seamless event management a pipe dream.

As Danielle aptly put it, “When things go wrong with event tech, they go really wrong.”

The Outcome

Zuddl turned Exit Five’s event woes into wins. With one unified platform, Danielle and her team orchestrated polished events that felt effortless for organizers and attendees alike. From hosting their “Ultimate Roast of B2B Websites” to ticketing for in-person meetups in Austin, Zuddl empowered Exit Five to deliver experiences that stood out.

Let’s dive into what made this transformation possible:

Feature Highlights That Made a Difference

1. Landing Page Builder: Saving Time and Headaches

Zuddl Landing Page Builder

Danielle had one goal: create professional, on-brand landing pages — fast. 

Zuddl’s landing page builder delivered exactly that.

“Instead of going back and forth with developers, I built pages myself in a day and a half (and I’m a perfectionist). It saved me so much time and stress,” Danielle shared.

With customizable templates, Danielle created event pages that looked sleek and professional, no coding required. The ability to easily maintain branding consistency across events gave her confidence that every attendee touchpoint would make an impact.

2. Reusable Templates: Rinse, Repeat, Relax

Exit Five’s bi-monthly live sessions often meant juggling deadlines and tight schedules. Zuddl’s reusable templates became Exit Five’s secret weapon.

“Duplicating events is such a time-saver. I can just update a few details, and the rest is ready to go. It’s seamless!” said Danielle. 

From email templates to branded backgrounds and even integrations and workflows, Zuddl made it easy to recreate success without starting from scratch. Also these automated email templates for pre-event and post-event communication made it easy to “set it and forget it,” reducing manual effort.

3. Ticketing and Pricing Management: Simplified Logistics

Managing ticketing for Exit Five’s in-person events came with its share of challenges, especially when offering different pricing tiers for members and non-members. Zuddl streamlined this process, turning what could have been a logistical headache into a smooth and efficient experience.

“For our live events, we offer two pricing tiers — a discounted rate for active members and a standard price for non-members. With Zuddl, this was seamless. We simply uploaded a list of members, and as long as they used their registered email, they automatically got the discounted ticket price,” Danielle explained.

This approach eliminated the need for discount codes tying the discount directly to an email address, ensuring only eligible members received the benefit. It also provided a frictionless experience for members at checkout, not having the need to enter the discount code manually thereby providing a seamless registration experience. 

Another key benefit was how easy it was to handle payments and attendee data in one place. From setting up the tiered pricing to providing access and tracking registrations, Zuddl ensured that Exit Five’s ticketing process was organized and stress-free.

“It might seem like a small thing, but without the right setup, managing different ticket tiers could’ve been a logistical nightmare. Zuddl made it easy for us,” Danielle added.

With simplified ticketing, Zuddl enabled delivery of exceptional experiences at Exit Five’s events while also making sure the back-end processes were running smoothly.

Virtual Events That Feel Anything but Virtual

Folks at Exit Five were tired of the monotony of traditional webinars (that is why they want to call theirs - “Live sessions”). Zuddl turned their virtual events into polished productions that attendees couldn’t stop raving about. 

Danielle describes the transformation best: “It’s not just ‘mute-and-sit’ anymore. Zuddl makes it interactive and premium.”

The secret sauce? Features that bring professionalism and engagement to the forefront:

  • Green Room Prep: Speakers loved the backstage green room feature, where they could rehearse, review their presentations, and feel confident before going live. No more awkward screen-sharing mishaps.
  • Branded Immersion: From custom backdrops to seamless scene transitions, Zuddl made every event look and feel like a top-tier production. “It felt more like a show than a webinar,” Danielle shared.
  • Interactive Magic: The chat was buzzing during Exit Five’s live sessions, proving that engagement doesn’t have to be sacrificed in virtual settings.
For Danielle, it wasn’t just about aesthetics; it was about creating an experience that attendees—and sponsors—noticed. “Our partners were impressed with how professional everything looked. It elevated the value of our sessions,” she added.

Zuddl’s virtual event features didn’t just check the boxes; they redefined them. 

It’s what we like to call, virtually perfect.

Rethinking ROI

For Exit Five, integrating Zuddl into their tech stack wasn’t just about efficiency — it was about creating a smarter, more connected ecosystem that powered meaningful insights and results.

Zuddl’s seamless HubSpot integration transformed their event data management. “We synced registration data directly with HubSpot, giving us a full picture of how our audience engages with us” says Danielle. This integration enabled Exit Five to easily track attendee journeys, ensuring every event action translated into actionable insights for follow-ups and engagement strategies.

Dan Murphy, COO at Exit Five, emphasized how Zuddl’s real-time data connectivity created an unforgettable experience during their live events. By connecting ticket sales to Slack, the team celebrated every ticket sold in real-time.

“We’d see tickets coming in on Slack — who bought them, how many they purchased — and it built incredible energy across the team,” he shared. This real-time insight not only motivated the team but also contributed to their first event selling out in just 24 hours.

On the operational side, Zuddl’s intuitive design and integration with tools like Webflow made form customization effortless.

Dan recalled how easy it was to update registration forms on the fly. “I realized I forgot to ask for company names during our event launch. With Zuddl, I quickly added the field, hit publish, and the changes reflected instantly on the live site.”

By connecting tools they already used, Exit Five streamlined workflows and avoided the pitfalls of cobbling together multiple platforms.

“With Zuddl, we centralize everything — virtual, in-person, and webinars — in one place. It minimizes risk and creates a consistent experience for our audience,” Dan added.

For Exit Five, Zuddl isn’t just an event platform; it’s a strategic partner driving smarter decisions and stronger ROI.

Building the Future of B2B Communities

Exit Five continues to grow its presence as the go-to community for B2B marketers, all while delivering unforgettable experiences to their members. And with Zuddl in their corner, Danielle no longer has to worry about tech hiccups stealing the show.

"Zuddl is the platform I wish I’d had years ago. Now, I actually enjoy running events."

Interested in evaluating how you can improve your event management for both in-person and virtual events, we would love to talk with you. Book a Demo!

Compared to SaaSMe 2022
24hrs
Complete Sellout
88
Net Promoter Score

It might seem like a small thing, but without the right setup, managing different ticket tiers could’ve been a logistical nightmare. Zuddl made it easy for us.

Danielle Messler
Head of Content, Exit Five

The Challenge

Creating meaningful connections within a 4,000-member-strong community of B2B marketers isn’t easy. For Danielle, Head of Content at Exit Five, this mission involved navigating an array of live sessions, virtual events, and in-person meetups — a daunting task for a lean team.

Before Zuddl, Danielle faced a nightmare scenario with their previous event platform: tech meltdowns, disjointed workflows, and the heartbreak of troubleshooting with... YouTube tutorials. (Cue the stress tears!) The patchwork of tools was expensive, inconsistent, and downright frustrating, making seamless event management a pipe dream.

As Danielle aptly put it, “When things go wrong with event tech, they go really wrong.”

The Outcome

Zuddl turned Exit Five’s event woes into wins. With one unified platform, Danielle and her team orchestrated polished events that felt effortless for organizers and attendees alike. From hosting their “Ultimate Roast of B2B Websites” to ticketing for in-person meetups in Austin, Zuddl empowered Exit Five to deliver experiences that stood out.

Let’s dive into what made this transformation possible:

Feature Highlights That Made a Difference

1. Landing Page Builder: Saving Time and Headaches

Zuddl Landing Page Builder

Danielle had one goal: create professional, on-brand landing pages — fast. 

Zuddl’s landing page builder delivered exactly that.

“Instead of going back and forth with developers, I built pages myself in a day and a half (and I’m a perfectionist). It saved me so much time and stress,” Danielle shared.

With customizable templates, Danielle created event pages that looked sleek and professional, no coding required. The ability to easily maintain branding consistency across events gave her confidence that every attendee touchpoint would make an impact.

2. Reusable Templates: Rinse, Repeat, Relax

Exit Five’s bi-monthly live sessions often meant juggling deadlines and tight schedules. Zuddl’s reusable templates became Exit Five’s secret weapon.

“Duplicating events is such a time-saver. I can just update a few details, and the rest is ready to go. It’s seamless!” said Danielle. 

From email templates to branded backgrounds and even integrations and workflows, Zuddl made it easy to recreate success without starting from scratch. Also these automated email templates for pre-event and post-event communication made it easy to “set it and forget it,” reducing manual effort.

3. Ticketing and Pricing Management: Simplified Logistics

Managing ticketing for Exit Five’s in-person events came with its share of challenges, especially when offering different pricing tiers for members and non-members. Zuddl streamlined this process, turning what could have been a logistical headache into a smooth and efficient experience.

“For our live events, we offer two pricing tiers — a discounted rate for active members and a standard price for non-members. With Zuddl, this was seamless. We simply uploaded a list of members, and as long as they used their registered email, they automatically got the discounted ticket price,” Danielle explained.

This approach eliminated the need for discount codes tying the discount directly to an email address, ensuring only eligible members received the benefit. It also provided a frictionless experience for members at checkout, not having the need to enter the discount code manually thereby providing a seamless registration experience. 

Another key benefit was how easy it was to handle payments and attendee data in one place. From setting up the tiered pricing to providing access and tracking registrations, Zuddl ensured that Exit Five’s ticketing process was organized and stress-free.

“It might seem like a small thing, but without the right setup, managing different ticket tiers could’ve been a logistical nightmare. Zuddl made it easy for us,” Danielle added.

With simplified ticketing, Zuddl enabled delivery of exceptional experiences at Exit Five’s events while also making sure the back-end processes were running smoothly.

Virtual Events That Feel Anything but Virtual

Folks at Exit Five were tired of the monotony of traditional webinars (that is why they want to call theirs - “Live sessions”). Zuddl turned their virtual events into polished productions that attendees couldn’t stop raving about. 

Danielle describes the transformation best: “It’s not just ‘mute-and-sit’ anymore. Zuddl makes it interactive and premium.”

The secret sauce? Features that bring professionalism and engagement to the forefront:

  • Green Room Prep: Speakers loved the backstage green room feature, where they could rehearse, review their presentations, and feel confident before going live. No more awkward screen-sharing mishaps.
  • Branded Immersion: From custom backdrops to seamless scene transitions, Zuddl made every event look and feel like a top-tier production. “It felt more like a show than a webinar,” Danielle shared.
  • Interactive Magic: The chat was buzzing during Exit Five’s live sessions, proving that engagement doesn’t have to be sacrificed in virtual settings.
For Danielle, it wasn’t just about aesthetics; it was about creating an experience that attendees—and sponsors—noticed. “Our partners were impressed with how professional everything looked. It elevated the value of our sessions,” she added.

Zuddl’s virtual event features didn’t just check the boxes; they redefined them. 

It’s what we like to call, virtually perfect.

Rethinking ROI

For Exit Five, integrating Zuddl into their tech stack wasn’t just about efficiency — it was about creating a smarter, more connected ecosystem that powered meaningful insights and results.

Zuddl’s seamless HubSpot integration transformed their event data management. “We synced registration data directly with HubSpot, giving us a full picture of how our audience engages with us” says Danielle. This integration enabled Exit Five to easily track attendee journeys, ensuring every event action translated into actionable insights for follow-ups and engagement strategies.

Dan Murphy, COO at Exit Five, emphasized how Zuddl’s real-time data connectivity created an unforgettable experience during their live events. By connecting ticket sales to Slack, the team celebrated every ticket sold in real-time.

“We’d see tickets coming in on Slack — who bought them, how many they purchased — and it built incredible energy across the team,” he shared. This real-time insight not only motivated the team but also contributed to their first event selling out in just 24 hours.

On the operational side, Zuddl’s intuitive design and integration with tools like Webflow made form customization effortless.

Dan recalled how easy it was to update registration forms on the fly. “I realized I forgot to ask for company names during our event launch. With Zuddl, I quickly added the field, hit publish, and the changes reflected instantly on the live site.”

By connecting tools they already used, Exit Five streamlined workflows and avoided the pitfalls of cobbling together multiple platforms.

“With Zuddl, we centralize everything — virtual, in-person, and webinars — in one place. It minimizes risk and creates a consistent experience for our audience,” Dan added.

For Exit Five, Zuddl isn’t just an event platform; it’s a strategic partner driving smarter decisions and stronger ROI.

Building the Future of B2B Communities

Exit Five continues to grow its presence as the go-to community for B2B marketers, all while delivering unforgettable experiences to their members. And with Zuddl in their corner, Danielle no longer has to worry about tech hiccups stealing the show.

"Zuddl is the platform I wish I’d had years ago. Now, I actually enjoy running events."

Interested in evaluating how you can improve your event management for both in-person and virtual events, we would love to talk with you. Book a Demo!

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About 

Exit Five is a premier community for B2B marketers, hosting events and sharing resources to help marketers connect and learn.

Industry

Marketing Community

Attendees

Favorite Features

Landing Page Builder

Seamless HubSpot Integration

Reusable Templates

Migrated from

View All Features
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