Conference Couch Sessions
Episode 2

Level Up: From an Event Pro to CMO

Learn how to steer your events career toward a long-term CMO path.

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In this episode, our host, Stephanie Christensen, sits down with Kortney Osborne, a CMO and marketing leader, to explore Kortney’s career journey—from starting as an event professional to eventually becoming a CMO. 🚀

Kortney discusses her early time at Qualtrics, where she learned the importance of blending events with broader marketing strategies to drive serious business outcomes. She also discusses her leadership experiences—the challenges she faced in driving integrated marketing campaigns and how these experiences helped her develop a deep understanding of what it takes to effectively lead marketing teams. 

Packed with actionable insights and inspiring anecdotes, this conversation is a must-watch for anyone looking to level up their career in events or marketing. Get some coffee and start watching now.

In F.R.I.E.N.D.S style, this episode discusses the following event fails:

The One Where the Seating Diagram Didn’t Match the Seating Chart
The One Where Lindsey Had To Become IT Support on the Fly
The One Where Steph Forgot To Eat
The One Where None of the Volunteers Showed up for Their Shift
The One Where We Ran Out of Space at a Keynote
The One Where We Ran Out of Food and Water
Speakers
Kortney Osborne
Fractional CMO, Amplēo
Kortney Osborne is a passionate CMO and marketing executive at Amplēo with experience in building world-class unicorns. Before joining Amplēo in 2023, she led all Marketing teams at Weave, helping grow the company over 330% during her time there and guiding them through their IPO. Prior to Weave, she worked at Qualtrics where she built and oversaw the global marketing campaign and events team, helping build that company from pre-funding to its first $8 billion dollar exit.
Stephanie Christensen
Experiential Marketing Leader
An experiential marketer with 15 years of experience building events and community for top B2B SaaS companies. She has done over 350 events ranging from 15-15,000 attendees. She is passionate about connection, community, and creating meaningful moments that inspire and grow businesses. When she's not working she enjoys spending time with her 3 children, skiing, running, and eating chocolate chip cookies.

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