Glossary
Integrations & Stack Compatibility

Salesforce Integration

Connecting events directly with Salesforce CRM.

Enables automatic syncing of registrations, leads, and attendee engagement into Salesforce. Zuddl offers native Salesforce integration with field mapping, lead routing, and attribution tracking to connect events to revenue.

HubSpot Integration

Syncing event data with HubSpot for marketing and sales.

Sends attendee data, lead activity, and event engagement directly into HubSpot workflows. Zuddl’s integration powers segmentation, nurturing, and attribution reporting in real time.

Marketo Integration

Linking events with Marketo for marketing automation.

Automatically pushes registrations, attendance, and activity into Marketo, allowing for advanced nurturing and scoring workflows. Zuddl supports native field mapping and custom syncs.

REST API

A programming interface for custom integrations.

REST APIs let developers connect event data to custom tools or reporting systems. Zuddl provides API endpoints for registration, lead capture, and analytics to enable full customization.

Webhooks

Real-time event data triggers to external systems.

Webhooks allow external apps to receive event-related updates instantly (e.g., new registration or check-in). Zuddl supports webhook delivery for seamless integrations with third-party systems.

Data Sync

Continuous, reliable transfer of event data across systems.

Data Sync ensures attendee, registration, engagement, and lead records flow between Zuddl and your CRM/MAP/BI tools in near real time or on a schedule. It supports one-way or bi-directional sync, with deduplication, upserts, and field normalization to keep downstream systems accurate.

Google Analytics Integration

Send event interactions to GA4 for attribution and insight.

The Google Analytics Integration publishes key events—page views, registration starts/completions, session joins, video plays—to GA4, preserving UTMs and enabling cross-domain tracking. This helps marketing teams analyze funnels, optimize traffic sources, and align event performance with broader web analytics.

Marketing Automation Sync

Push event signals to MAPs for nurturing and scoring.

Marketing Automation Sync streams registrations, attendance, and engagement data from Zuddl into tools like Marketo, HubSpot, or Eloqua. It can create/update program memberships, trigger nurtures, and adjust lead scores automatically, accelerating timely and personalized follow-up.

CRM Field Mapping

Align Zuddl fields with CRM objects and properties.

CRM Field Mapping controls how Zuddl data populates CRM objects (Leads, Contacts, Accounts, Campaigns, Custom Objects). Teams can map custom fields, enforce picklists, apply transformations, and define ownership/routing, ensuring clean, actionable records for sales and reporting.