Glossary
Miscellaneous

Universal Lead Capture

A method of collecting leads at any event touchpoint, like booths, sessions, or lounges, through a single interface.

Unlike traditional badge scanning, universal lead capture lets teams qualify leads instantly and sync them with CRMs. Zuddl enables this across all formats — in-person, hybrid, and virtual.

Hybrid Event

An event that combines in-person and virtual experiences under a unified structure.

Effective hybrid platforms offer real-time engagement tools and shared analytics. Zuddl supports parallel audience management for both formats from a single dashboard.

Event Gamification

The use of game-like elements — such as points, leaderboards, or challenges — to boost attendee participation.

Gamification increases dwell time and engagement. Zuddl offers built-in gamification tools tied to booth visits, session interactions, and networking.

Field Event

A small, targeted in-person event (e.g., dinners, roundtables, or roadshows) typically focused on regional or account-based engagement.

Field events are best managed with tools that enable fast setup, personalized branding, and CRM sync. Zuddl is purpose-built for lean teams running field marketing activations.

Pipeline Attribution

The process of connecting event activities to sales pipeline or revenue.

Platforms like Zuddl help marketing and ops teams track lead engagement, sync to CRM, and visualize which events drive real business outcomes.

Session Check-In

A way to track attendance for individual sessions within an event.

Useful for CE credits, content engagement analysis, or post-event follow-ups. Zuddl tracks session-level check-ins across virtual and onsite formats.

Simulive Webinar

A pre-recorded webinar broadcasted as if it's live, often with a live host or chat running alongside.

Zuddl supports simulive formats with real-time chat, polls, and Q&A layered over pre-produced content.

Onsite Event App

A mobile or tablet app used by staff during in-person events for check-in, badge printing, lead capture, and engagement.

Zuddl’s app centralizes these tools, reducing the need for multiple systems on the ground.

Session Analytics

Metrics like attendance rate, engagement duration, poll participation, and drop-off rate at the session level.

Zuddl provides detailed session analytics to help content teams understand what worked and what didn’t.

AI Content Hub

A central location for all event content — auto-organized, searchable, and powered by AI recommendations.

Zuddl’s AI Content Hub surfaces session highlights, helps with content reuse, and boosts post-event engagement.

Event Management Software

A platform to plan, execute, and analyze events.

Software that manages the full event lifecycle—from registration to analytics—across in-person, virtual, and hybrid formats. Zuddl provides unified tools for streamlined execution.

Universal Lead Capture

A single tool to capture leads across all event touchpoints.

Enables real-time lead capture and qualification across booths, sessions, and check-in desks, with instant CRM sync. Zuddl supports this natively for all event types.

Hybrid Event Platform

A platform supporting both in-person and virtual audiences.

Combines virtual and onsite capabilities under one system, with shared engagement and analytics. Zuddl enables parallel experiences and centralized data.

Virtual Event Platform

Software for hosting online events with engagement tools.

Supports video streaming, chat, Q&A, polls, and content delivery for remote attendees. Zuddl provides a robust virtual layer with live and on-demand access.

Onsite Event App

Mobile/tablet tool for event staff and attendees.

Helps manage check-in, badge printing, lead capture, and engagement tracking. Zuddl’s app is designed for seamless onsite execution.

Multi-Track Agenda

A schedule with simultaneous sessions in different tracks.

Let attendees choose paths based on interests. Zuddl allows dynamic agenda building with track filtering.

Event Microsite

A dedicated landing page for an event.

Includes agenda, speakers, registration, and branding. Zuddl’s drag-and-drop builder helps teams create microsites without developers.

Speaker Management

Tools for handling session speakers.

Includes speaker portals, bios, content uploads, and scheduling. Zuddl simplifies communication with speakers across event formats.

Exhibitor Management

Admin tools to manage event exhibitors.

Enables content uploads, booth design approvals, lead access, and engagement tracking. Zuddl centralizes exhibitor operations.

Field Marketing

Targeted, in-person events for pipeline generation.

Includes roadshows, roundtables, and executive dinners focused on regional engagement. Zuddl helps lean teams run high-impact field activations.

Branding

Customization of event assets to reflect brand identity.

Branding in event platforms allows teams to apply logos, colors, and themes consistently across registration pages, mobile apps, badges, and live streams. Zuddl provides full control over branding to ensure a consistent event experience.

Personalization

Tailoring the attendee journey based on preferences and behavior.

Personalization ensures each attendee has a customized event experience—from registration forms to agendas and follow-up content. Zuddl uses engagement data and segmentation to deliver personalized agendas, reminders, and recommendations.

Discount Stacking

Applying multiple discount conditions to ticketing.

Discount stacking allows organizers to apply layered or conditional discounts during registration (e.g., early bird + group discount). Zuddl supports advanced pricing rules to handle complex B2B ticketing scenarios.

Slack Notifications

Real-time event updates sent to Slack channels.

Slack notifications let teams stay informed about registrations, check-ins, or attendee activity without leaving their workflows. Zuddl integrates with Slack to push actionable event data directly to team channels.

Fine-Grained Attendee Engagement Data

Detailed insights into individual attendee actions.

This data includes metrics like session attendance, booth visits, poll responses, and content downloads. Zuddl captures engagement at the attendee level, enabling precise segmentation and lead scoring.

Check-In Notifications

Alerts triggered when key attendees check in.

Check-in notifications alert sales or customer success teams when high-value registrants arrive at an event. Zuddl automates these notifications so teams can act immediately.

ROI Dashboards

Visual reports showing event impact on pipeline and revenue.

ROI dashboards consolidate attendance, engagement, and CRM data into easy-to-read charts. Zuddl’s dashboards highlight pipeline contribution and attribution, making event ROI measurable and defensible.

Real-Time Follow-Ups

Outreach triggered instantly during events.

Real-time follow-ups enable sales and marketing teams to act on hot leads while engagement is fresh. Zuddl pushes attendee activity into CRMs and MAPs in real time, supporting immediate outreach.

Unified Event Platform

A single system managing all event formats and tools.

A unified platform eliminates the need for multiple point solutions, bringing registration, mobile apps, lead capture, engagement, and analytics under one roof. Zuddl provides this unified experience across in-person, virtual, hybrid, and field events.