Zuddl releases a comprehensive before-event playbook to help B2B event marketers

Zuddl, the unified SaaS platform for managing events and webinars, has published a new ebook titled ‘The Guide To Before-Event Marketing: Basics, Best Practices & Blunders’.

Written for B2B event marketing professionals, the playbook provides an analysis of the challenges currently faced by practitioners —and is packed with insights from experts, best practices, and new strategies to help marketers drive better results from their events, from registration to revenue.

Marketers will find guidance on all critical activities that are part of the event planning process including how to determine the ideal format for your next event, calculate your event budget, put together an agenda, source the right event speakers, and build an effective promotion plan.

With ‘The Guide To Before-Event Marketing’, marketers will be equipped with a step-by-step process and structured framework to stay ahead of the curve

The ebook comes with free downloadable templates and easy-to-navigate timelines throughout the event planning process.

Talking about the playbook, Bharath Varma, CEO & co-founder of Zuddl said “Navigating this new and ever-changing events landscape can be daunting. With ‘The Guide To Before-Event Marketing’, marketers will be equipped with a step-by-step process and structured framework to stay ahead of the curve, and achieve greater customer satisfaction and revenue growth from their events.”

The complete ebook can be viewed here

About Zuddl

Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. Large organizations and associations across the globe such as Microsoft, Google, ServiceNow, Highspot, Expensify and the United Nations etc. trust Zuddl to host their events. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding. For more information about the company, please visit http://www.zuddl.com