Building Revenue-Driven Events in 2025

January 17, 2025

Join us to master the art of choosing your event format

Events continue to thrive, and they will only get bigger and better in 2025.

But how do you secure stakeholder buy-in and design an event program demonstrating clear ROI?

This 1-hour deep dive featuring event pros Stephanie Christensen and Kristina DeBrito, hosted by Exit Five’s founder, Dave Gerhardt, will answer all your questions.

Key takeaways:

How to get buy-in from key stakeholders
Effective and easy-to-implement post-event strategies
Key metrics to track to demonstrate ROI on your event program
What’s working for B2B marketing leaders right now (& what’s not)
Pro tips on running virtual events

Whether you’re hosting your first-ever user conference, investing in a sponsorship booth at a tradeshow, or conducting micro-events—this session is just for you. Watch now!

If you are short on time, quickly catch the highlights from the session below.

Key Takeaways

No items found.

Speakers

Kristina DeBrito is the Director of Strategic Events and Partner Marketing at Iterable, with 10+ years of experience driving results in financial services, HR tech, and, most recently, MarTech spaces. She has a proven track record of developing creative strategies that foster meaningful connections between brands and their audiences. When she’s not crafting marketing strategies, Kristina enjoys spending time with her daughter and chasing adventures in the Florida Keys.

An experiential marketer with 15 years of experience building events and community for top B2B SaaS companies. She has done over 350 events ranging from 15-15,000 attendees. She is passionate about connection, community, and creating meaningful moments that inspire and grow businesses. When she's not working she enjoys spending time with her 3 children, skiing, running, and eating chocolate chip cookies.

Key Highlights

Building Revenue-Driven Events in 2025

Watch Now

Events continue to thrive, and they will only get bigger and better in 2025.

But how do you secure stakeholder buy-in and design an event program demonstrating clear ROI?

This 1-hour deep dive featuring event pros Stephanie Christensen and Kristina DeBrito, hosted by Exit Five’s founder, Dave Gerhardt, will answer all your questions.