Expert tips to drive revenue through your events

December 15, 2022

Join us to master the art of choosing your event format

The event industry is expected to touch about USD 1,553 Bn in revenues by 2028, with nearly 28% coming from corporate events and seminars. This presents a solid case for B2B marketers to view Events as a core element of their revenue-driving strategy.

In this conversation, we’ll explore how event marketers can get better revenue by redefining their approach to running virtual and in-person events.

Key Takeaways

Chapters

Rich's journey into the world of events

Key transformations in the events space post-pandemic

Looking at events from an ROI perspective

Rich's predictions for 2023

Speakers

Rich Tate has nearly 30 years of marketing and sales experience within the audiovisual industry. As Vice President of LMG, Rich provides leadership, direction, and strategy for the LMG sales and support teams, ensuring flawless execution and client satisfaction.

A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.

Key Highlights