The Zuddl Edge

[.ebook-q-card]Welcome to our brand-new series: The Zuddl Edge.

This series will highlight the power of Zuddl’s event tech platform to help you with every aspect of event planning and execution from pre-event build-up to post-event follow-ups.

We will cover practical workflows within Zuddl and through our seamless integrations with tools such as HubSpot, Salesforce, Pardot, Eloqua, Marketo, etc you name it.

Through this series, we aim to help you get the most out of your events, simplify event tech operations, better engage your attendees, and drive more ROI.[.ebook-q-card]

The Zuddl x HubSpot integration for seamless post-event follow-ups

We’ll begin with the end in mind: the post-event follow-up. 

If you’ve ever hosted an event, you know the pressure to capitalize on the momentum before it cools off. Case in point:

[.blog-widget-orng][.blog-widget-orng-inner][.blog-widget-icon-wrapper][.blog-icon-sparkle][.blog-icon-sparkle][.blog-widget-icon-wrapper]92% of event practitioners are constantly looking to improve their post-event follow-ups. Source[.blog-widget-orng-inner][.blog-widget-orng]

This is where Zuddl’s native integration with HubSpot steps in. 

This integration lets you automatically pass event engagement data to HubSpot, making it easy to filter, segment, and follow up based on attendee behavior. 

This helps you transform raw event data into strategic, targeted campaigns, resulting in faster lead nurture, higher conversion rates, and steady post-event ROI.

We’ll show you how with 5 of our most common 5 use cases. You’ll also find step-by-step video tutorials for each so you can easily set them up.

5 High-impact follow-up strategies to maximize event ROI

Note: This integration creates ‘Marketing Events’ within HubSpot and updates contact profiles with real-time activity—so you know exactly who engaged, how, and where.

1. Re-engage attendees based on session attendance duration

Not everyone who joins your session will stick around till the end—no matter how good your event is. 

By leveraging Zuddl’s attendance data in HubSpot, you can tailor follow-ups referencing the exact point in the session they left. 

This personalization can drive some serious impact: a report by HubSpot revealed that segmented emails referencing specific attendee behavior see an average of 30% higher open rates and 50% higher click-through rates.

Check out this quick video to learn how you can set up this workflow:

Bonus: Here is a sample email template you can use to target attendees based on their session attendance duration:

[.ebook-q-card]Subject line: “You missed the best part! Here’s how [Session Name/Topic] ended…”
Body: “Hi [Name],

You caught 22 minutes of [Session]—but the last 8 minutes revealed [Key Insight]. 

Watch the recap and claim your [Free Resource] to help you plan your next event.”[.ebook-q-card]

2. Follow-up based on attendees’ engagement with polls and CTAs 

If someone actively engaged with a poll, downloaded a report, or clicked to learn more via a CTA during your event, they’ve shown genuine interest.

Use this to your advantage with targeted follow-ups like these:

[.ebook-q-card]Subject line: “Thanks for rating [Event/Session Name]—Here’s your exclusive resource”

Body: “Hi [First Name],

You rated the [Event/Session Name] at 4 points out of 5. We’re glad you found value in our content.

Also, here’s our exclusive resource [Case Study] to help you dive deeper.”[.ebook-q-card]

Check out this quick video to learn how you can set up this workflow:

3. Follow up with booth visitors

Booth visitors are hot leads—don’t let them cool off!

Whether hosting in-person, virtual, or hybrid events, booth visits can signal high intent. Quick, relevant follow-ups will let you keep these visitors interested in your brand/product.

Additionally, you can leverage Zuddl’s Universal Lead Capture capabilities to collect lead data at side/third-party events. This data will automatically flow into HubSpot, which you can use for targeted follow-ups like these:

[.ebook-q-card]Subject line: “Thanks for stopping by our booth! Here’s your requested product demo”
Body: “Hi [Name],

Loved chatting with you about [Product X] at our booth! 

Watch the demo replay and use code BOOTH15 for 15% off your first purchase. 

Let us know if you have any questions! Happy to help.”[.ebook-q-card]

Check out this quick video to learn how you can set up this workflow:

4. Follow-up based on finished and unfinished post-event surveys

Post-event surveys can give you a goldmine of feedback.

These surveys don’t just gather feedback; they help you collect additional data to streamline your registration, ticketing, on-site, and other areas for your next event (provided you include specific questions).

With our integration, you can engage attendees based on how they answered questions in your survey and guide them to a relevant resource or a link to book a demo call—as needed.

And for the ones who do not finish or take the survey, here’s a sample email template for you to use:

[.ebook-q-card]Subject line: “We need your thoughts on [Event Name]: Claim your $25 Amazon Gift Card”
Body: “Hi [Name], 

We’d love your feedback on our recent event. Complete this quick, 2-minute survey and claim your $25 Amazon gift card.

Your valuable opinion will help us shape our future events and provide a remarkable experience to attendees like you.”[.ebook-q-card]

Check out this quick video to learn how you can set up this workflow:

5. Follow up with people who registered but didn’t show up

To drive maximum ROI from your event, quickly triggering follow-ups to no-shows is critical.

Here’s a sample email template that you can use:

[.ebook-q-card]Subject line: “Sorry we missed you—catch the highlights from [Event Name]”
Body: “Hi [Name],

We noticed you couldn’t make it to [Event Name]—but don’t worry, we’ve got you covered.

Here’s a quick recap of what went down:
[Key Insight #1]
[Key Insight #2]
[Key Insight #3]

We’d still love for you to take a look and see what your peers found valuable. [Watch recap link]

Got questions? Reply to this email or book a quick chat with our team [Insert link].

We hope to see you at the next one.”[.ebook-q-card]

Check out this quick video to learn how you can set up this workflow:

‍
Your event might be over, but the conversation with your attendees has just begun. 

With the powerful Zuddl x HubSpot integration, you can engage your attendees and prospects precisely when and how they’re most likely to respond.

Essentially, this lets you step up from being an event marketer to a strategic experience designer by maximizing every possible touchpoint with your audience.

Book a demo today to learn more about the Zuddl x HubSpot integration and how it can transform your post-event follow-up strategy.

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