Event marketers today are often stuck between a rock and a hard place…

On one hand, there's the need to execute a kickass event that resonates deeply with attendees, creates the right buzz, and drives pipeline…

On the other, there's the ever-present constraint of the budget, urging caution and restraint. 

It's a delicate balance: achieving event marketing efficiency may sometimes inflate costs, while stringent budgeting could risk watering down the campaign's potency. 

So, how do event marketers strike the right balance? 

To answer this, we spoke to Kimberly Wong, Sr. Manager - Field Marketing, Global Events and Experiences, Paddle. Kimberly shared tactics from her seasoned experience of running B2B events to help you optimize for success (and savings!)

Prefer reading instead of watching? Click here for a blog post that unpacks the webinar's essential insights.