Deminars that deliver - How Storyblok scaled up attendee engagement to 89%
Stoyblok leveraged Zuddl's powerful webinar platform to scale up their Product Demos for content creators like never before.
A game-changer for our webinar pipeline!
Zuddl has been a game-changer for our webinar pipeline. Now, we’re able to maintain consistency not just in terms of delivering a great event experience but also when it comes to hitting our numbers. Apart from a 30% improvement in turnout, Zuddl Webinars has simplified a huge chunk of the event execution by cutting out manual work. I’d say Zuddl feels more modern compared to other platforms I’ve used in the past.
Kevin Davidson
Senior Demand Generation Specialist
89%
Attendee engagement
85+
Leads from CTA banner
450%
Improvement in poll participation
Industry
CMS
Attendees
Migrated from
Restream
Use Case
Webinar
Winning Features
No items found.
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As a CMS tool that has captured the interest of many industry leaders, Storyblok’s Product Demos for Content Creators serve as a pivotal touchpoint for both new and experienced users.
By introducing attendees to the platform's main features, from foundational aspects to advanced publishing workflows, these deminars are designed to be interactive and informative.
“The product demo helps new Storyblokers have a space to ask questions and also feel free to share their thoughts without having to book a 1 to 1 call” says Kevin Davidson, Senior Demand Generation Specialist at Storyblok.
When asked about the marketing objective of these deminars, Kevin shares “So for the demos, it was mainly trying to push people down the funnel in a comfortable way.”
The challenge:
Inconsistent attendee turnout:
Despite the growing interest in product demos, Storyblok saw fluctuations in webinar turnout as there was no system in place to ensure that potential attendees received timely reminders and prompts to attend the deminars they'd signed up for.
Kevin says “For our previous webinars, we used manual ways of reminding. So we had peaks but it was sort of like a roller coaster of turnout percentage.”
A fragmented event tech stack:
Before switching to Zuddl, Storyblok's webinar execution was dispersed across various tools. They relied on Mailchimp to dispatch invitations and reminder emails. Meanwhile, their registration list was monitored via Salesforce, their CRM tool.
And when it came to the actual streaming of content, they used Restream to broadcast onto an unlisted YouTube link. In addition to this, the team had to depend on a separate Polling app in order to run polls.
Kevin sums up the challenge in one simple line - "So there's quite a lot of things happening there - that’s very difficult to manage.”
Webinar goals
Improve the attendance rate for their webinars
Provide a smooth experience for guest speakers and attendees
Scale the webinar program without losing brand consistency
Key outcomes
After switching to Zuddl’s webinar platform, the team at Storyblok had all their tools in one place. This not only helped them overcome their challenges but also surpass expectations.
(1) Better turnout with calendar blocks and automated reminders
The integration of calendar blocks helped not only bring a sense of consistency to the attendance rates, but also improved it. “After the calendar blocker, we've seen like a 20 to 30% increase in turnout plus the consistency.” says Kevin.
He also points out how Zuddl’s automated reminders simplified their event promotions - ”The automated reminder emails - people just don't appreciate how much time you can save by automating that stuff.”
(2) Pre-event preparedness with Run of Show
Another significant change was “saving scenes before the event happens,” which allowed for smooth transitions during the run of show and minimized potential disruptions.
Kevin shares, "It just really makes things so much easier and you can actually enjoy the session rather than freaking out taking things off the stage or on the stage."
(3) Enhanced backstage communication
As pointed out by Kevin, one of the standout features was the ability to “speak to people who are backstage while the event's live.” Zuddl’s Backstage feature ensured that communication between the team members remained uninterrupted and smooth, even during the live event.
(4) Duplicating success became easy with webinar replication
The ability to duplicate each webinar using Zuddl streamlined the preparation process for recurring sessions. As highlighted by Kevin, this feature turned out to be a considerable "time saver," allowing them to maintain consistency across multiple sessions without the need to start from scratch every time.
“What's really great about using Zuddl is that our brand experience is shown - without losing any of it. Because sometimes you go to a different platform and that platform restricts you from doing things whereas with Zuddl, it doesn't restrict you.” adds Kevin.
Summing up
Storyblok found the perfect partner in Zuddl when it came to running a product demo series that demands a consistently good quality of webinar experience - every single time. Capabilities aside, Kevin also spoke highly about the dependable support that went a long way.
Compared to SaaSMe 2022
89%
Attendee engagement
85+
Leads from CTA banner
450%
Improvement in poll participation
Zuddl has been a game-changer for our webinar pipeline. Now, we’re able to maintain consistency not just in terms of delivering a great event experience but also when it comes to hitting our numbers. Apart from a 30% improvement in turnout, Zuddl Webinars has simplified a huge chunk of the event execution by cutting out manual work. I’d say Zuddl feels more modern compared to other platforms I’ve used in the past.
Kevin Davidson
Senior Demand Generation Specialist
About Storyblok’s deminars for content creators:
As a CMS tool that has captured the interest of many industry leaders, Storyblok’s Product Demos for Content Creators serve as a pivotal touchpoint for both new and experienced users.
By introducing attendees to the platform's main features, from foundational aspects to advanced publishing workflows, these deminars are designed to be interactive and informative.
“The product demo helps new Storyblokers have a space to ask questions and also feel free to share their thoughts without having to book a 1 to 1 call” says Kevin Davidson, Senior Demand Generation Specialist at Storyblok.
When asked about the marketing objective of these deminars, Kevin shares “So for the demos, it was mainly trying to push people down the funnel in a comfortable way.”
The challenge:
Inconsistent attendee turnout:
Despite the growing interest in product demos, Storyblok saw fluctuations in webinar turnout as there was no system in place to ensure that potential attendees received timely reminders and prompts to attend the deminars they'd signed up for.
Kevin says “For our previous webinars, we used manual ways of reminding. So we had peaks but it was sort of like a roller coaster of turnout percentage.”
A fragmented event tech stack:
Before switching to Zuddl, Storyblok's webinar execution was dispersed across various tools. They relied on Mailchimp to dispatch invitations and reminder emails. Meanwhile, their registration list was monitored via Salesforce, their CRM tool.
And when it came to the actual streaming of content, they used Restream to broadcast onto an unlisted YouTube link. In addition to this, the team had to depend on a separate Polling app in order to run polls.
Kevin sums up the challenge in one simple line - "So there's quite a lot of things happening there - that’s very difficult to manage.”
Webinar goals
Improve the attendance rate for their webinars
Provide a smooth experience for guest speakers and attendees
Scale the webinar program without losing brand consistency
Key outcomes
After switching to Zuddl’s webinar platform, the team at Storyblok had all their tools in one place. This not only helped them overcome their challenges but also surpass expectations.
(1) Better turnout with calendar blocks and automated reminders
The integration of calendar blocks helped not only bring a sense of consistency to the attendance rates, but also improved it. “After the calendar blocker, we've seen like a 20 to 30% increase in turnout plus the consistency.” says Kevin.
He also points out how Zuddl’s automated reminders simplified their event promotions - ”The automated reminder emails - people just don't appreciate how much time you can save by automating that stuff.”
(2) Pre-event preparedness with Run of Show
Another significant change was “saving scenes before the event happens,” which allowed for smooth transitions during the run of show and minimized potential disruptions.
Kevin shares, "It just really makes things so much easier and you can actually enjoy the session rather than freaking out taking things off the stage or on the stage."
(3) Enhanced backstage communication
As pointed out by Kevin, one of the standout features was the ability to “speak to people who are backstage while the event's live.” Zuddl’s Backstage feature ensured that communication between the team members remained uninterrupted and smooth, even during the live event.
(4) Duplicating success became easy with webinar replication
The ability to duplicate each webinar using Zuddl streamlined the preparation process for recurring sessions. As highlighted by Kevin, this feature turned out to be a considerable "time saver," allowing them to maintain consistency across multiple sessions without the need to start from scratch every time.
“What's really great about using Zuddl is that our brand experience is shown - without losing any of it. Because sometimes you go to a different platform and that platform restricts you from doing things whereas with Zuddl, it doesn't restrict you.” adds Kevin.
Summing up
Storyblok found the perfect partner in Zuddl when it came to running a product demo series that demands a consistently good quality of webinar experience - every single time. Capabilities aside, Kevin also spoke highly about the dependable support that went a long way.
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