Trusted by large organizations across the globe, Streetbees’ agile research tool is revolutionizing market research by using LLMs to deliver quantitative and qualitative consumer insights in as little as 48 hours. Streetbees’ webinars are designed to nurture and educate their audience with specialized insights and strategic recommendations. 

Emily Kavanagh, Marketing Director at Streetbees, explains that their webinars primarily serve consumer insights professionals, marketing experts, and strategic business leaders from global brands.

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Objective

Through these webinars, the team at Streetbees aim to share knowledge across the industry by sharing their insights and strategic recommendations for brands on a range of relevant topics. They collect these insights via their tool, SBX, from their global community of consumers across 100+ markets. Therefore, their webinars also serve as a way to highlight their tool and the insights it generates, showcasing the depth and breadth of what it can uncover about people’s choices and experiences. These webinars also give their audience a chance to see the tool in action. 

Challenges

Before switching to Zuddl, Streetbees ran webinars regularly but noticed a few obstacles that stood in the way of them scaling up their operations:

• Cost concerns:

The rising cost of their existing webinar platform was becoming a significant barrier to scaling their webinar efforts effectively. Finding an affordable yet feature-rich platform proved challenging. Emily was finding it quite difficult to spot something at a reasonable price point that had all of the features they were looking for, emphasizing the need for a solution that offered an intuitive user experience without breaking the bank.

• Integration complexity: Managing multiple tools for webinar logistics was time-consuming. The team sought a platform that could streamline the overall approach and could handle everything from registrations to CRM integration, reducing the manual effort required to run each webinar.

With Zuddl, Streetbees’ forward-thinking webinar strategy went from strength to strength. 

Here’s how they did it:

Key outcomes

• Registration to attendance boost: "We're seeing a 40% attendance rate which is great considering how senior and busy our target audience is” Emily shares, which she calls out as a direct result of delivering great quality content through consistently engaging and professionally executed webinars.

• Interactive lead-gen and engagement tools: Utilizing features like speaker banners and CTAs, Streetbees has effectively spotlighted key speakers and engaged its audience, and was also able to showcase and promote new products during the webinars.

• Operational efficiency: Automated logistical features, such as email reminders, streamlined the management process, allowing the team to concentrate on broader marketing strategies.

“Our marketing team has our hands in loads of different buckets, we’re not only focused on webinars and events. So, the fact that we can rely on nitty-gritty operational things like that all being set up for us is a huge win. It means we don’t have to do it all manually each time we run an event. It's really helpful when you’re stretched for time." adds Emily.

• Time-saving + panic-free prep with Scenes: Just hoping for a problem-free run of show transitions during a live event is never fun; potential errors and unexpected delays can disrupt the entire flow.

Thankfully for the team at Streetbees, Zuddl’s saved scenes on Showflow significantly cut down on preparation time in setting up the run of show; a critical factor for the busy Streetbees team. Emily highlighted how this feature allowed for smoother transitions and less stress in the lead-up to each webinar, ensuring that they could dedicate more time to content creation and audience engagement.

The perfect sweet-spot

So, by swiftly streamlining their webinar efforts with operational excellence coupled with smart engagement capabilities, Streetbees achieved their webinar objectives and scaled up their capabilities, all within budget and without compromising on the experience!