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Customer Story
B2B
Conferences and Field Events

How CreatorIQ Achieved 12% Higher Attendee Turnout and Significantly Faster Check-Ins

We wanted to have the flexibility and willingness to create a solution that was going to fit for our specific team and not making our needs fit within the Platform's abilities.

Hannah Collins
Event Marketing Manager

35%
Reduced Check-in time
12%
Increased Attendee Turnout
Industry
Influencer Marketing Platform
Attendees
Migrated from
Eventbrite and Splash
Use Case
Conferences and Field Events
Winning Features
Landing page builder
Check-in + Badge Printing
Lead Capture App
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How CreatorIQ Achieved 12% Higher Attendee Turnout and Significantly Faster Check-Ins

Table of Contents

For CreatorIQ, events play a crucial role in strengthening relationships with clients, building bonds with prospects, and increasing brand awareness . Finding the right tool to support their growth goals was vital to the success of their events program. 

CreatorIQ is the leading enterprise creator marketing platform brands and agencies rely on to maximize creator marketing programs. With customers like Logitech, Sephora, and Unilever trusting their platform, CreatorIQ needed a solution to ensure their events ran smoothly and helped strengthen the relationships they were building.

"We wanted to have the flexibility and willingness to create a solution that was going to fit our specific team and not make our needs fit within the Platform's abilities."

Event Strategy: Building Connections at Every Scale

CreatorIQ hosts a variety of events to foster growth and strengthen relationships, from 100-150 person quarterly roadshows, to flagship events in London and Los Angeles attracting more than 1,000 attendees. 

They also host a webinar series and participate in trade shows. These events drive lead generation, pipeline growth, customer retention, and brand awareness, each supporting CreatorIQ’s broader goals.

"Each event type helps us connect with our audience in unique ways, whether it’s deepening relationships with existing customers or showcasing our expertise at trade shows and industry events." - Hannah.  

The Challenge -  The Need for Growth and Brand Unity

As CreatorIQ expanded their event portfolio, managing everything through disparate systems became a challenge. The fragmented setup led to a number of inefficiencies, including:

  • Manual Workflows: Managing separate tools was time-consuming.
  • Inefficient Check-Ins: Long lines and delays affected the attendee experience.
  • Inconsistent Branding: The fragmented setup didn’t reflect CreatorIQ’s brand.

Realizing they needed scalability and a unified brand experience, CreatorIQ turned to Zuddl. They were looking for a platform that would not only support growth but also provide a cohesive, branded event experience. Ease of use was key—they wanted customization options, automated workflows, and streamlined communication, allowing them to focus on delivering exceptional events without the operational hassles.

Switch to Custom Landing Pages That Screamed “CreatorIQ”

With their previous tools, they were forced to fit their unique needs into rigid templates, sacrificing the personalized touch that sets their product apart.

Zuddl’s Custom Landing Page Builder gave CreatorIQ a chance to showcase their brand from the first click. No more rigid templates—just simple drag, drop, preview, and publish. Within minutes, CreatorIQ could customize logos, colors, fonts, and more to ensure every event page felt uniquely theirs.

Beyond aesthetics, these SEO-friendly and mobile-optimized pages improved registration rates, allowing attendees to engage easily, no matter the device. And with the option to host pages on their own domain, CreatorIQ reinforced their brand at every touchpoint.

The impact was immediate: Attendance rates climbed up by 12%, and webinar registrations increased by 10%, showing how much a cohesive, branded experience matters. 

Badge Printing and Check-In: Long Lines to Smiles

Every event marketer knows that first impressions matter. Before Zuddl, the check-in experience did not reflect the level of excellence attendees knew to expect from CreatorIQ events.  

But, Zuddl’s badge printing and check-in system was a game-changer:

  • Quick, automated badge printing at events allowed CreatorIQ to drastically reduce wait times and eliminate manual errors, making the check-in process seamless.
  • Real-time check-in tracking gave their event team instant visibility into who was attending, helping them better manage the flow of attendees.
  • The elimination of pre-printed badges meant CreatorIQ could keep their registration window open longer and accept last minute sign-ups. 

Attendees moved through check-in 35% faster, reducing the average wait time from 34 seconds to just 22 seconds per person.

"On average, I save 10-12 hours of manual work per event. Zuddl’s registration flow, templates, automated check-in, and badge printing have taken a huge load off our team" - Hannah Collins, Events Marketing Manager at CreatorIQ

Lead Capture App: More Than Just Notes—It’s a Lead Machine

CreatorIQ needed a way to capture meaningful insights from conversations at their owned events, allowing for personalized follow-ups based on real interactions. They also required a tool that could seamlessly integrate with their systems, enabling immediate follow-up after the event and removing delays in lead processing.

By adapting Zuddl’s Lead Capture App, they transformed what was once a manual, stressful process into something automatic and efficient. Their team could set up custom questions for lead intake, bookmark and take notes on conversations, and access a real-time dashboard to track attendee details instantly. 

With all information flowing directly into their Salesforce, the team was able to follow up quickly with personalized emails, strengthening connections and improving outcomes.

Support That’s Always By Your Side

One of the standout elements of CreatorIQ’s experience with Zuddl was the dedicated support team that worked alongside them every step of the way.

“The hands-on support made all the difference. We knew we weren’t just using a tool; we had a partner with us every step of the way,” CreatorIQ shared.

Why Zuddl Worked for CreatorIQ

For CreatorIQ, Zuddl wasn’t just another tool in their tech stack—it was the solution that unified their event management process. Zuddl gave them the features they needed to  take their events to the next level and drive real results.

"As the CreatorIQ team puts it, “It’s like all the pieces of our event puzzle finally came together. Everything works in sync, and we can spend our time focusing on what really matters—the attendee experience.”

Take the Leap: Streamline Your Events with Zuddl

Tired of juggling multiple tools and struggling with inefficiencies? 

Zuddl’s integrated platform will help you streamline every aspect of event management, from registration and check-ins to lead capture and post-event analytics.

Make the switch today, and experience a new level of efficiency, engagement, and success for your events.

Compared to SaaSMe 2022
35%
Reduced Check-in time
12%
Increased Attendee Turnout

We wanted to have the flexibility and willingness to create a solution that was going to fit for our specific team and not making our needs fit within the Platform's abilities.

Hannah Collins
Event Marketing Manager

For CreatorIQ, events play a crucial role in strengthening relationships with clients, building bonds with prospects, and increasing brand awareness . Finding the right tool to support their growth goals was vital to the success of their events program. 

CreatorIQ is the leading enterprise creator marketing platform brands and agencies rely on to maximize creator marketing programs. With customers like Logitech, Sephora, and Unilever trusting their platform, CreatorIQ needed a solution to ensure their events ran smoothly and helped strengthen the relationships they were building.

"We wanted to have the flexibility and willingness to create a solution that was going to fit our specific team and not make our needs fit within the Platform's abilities."

Event Strategy: Building Connections at Every Scale

CreatorIQ hosts a variety of events to foster growth and strengthen relationships, from 100-150 person quarterly roadshows, to flagship events in London and Los Angeles attracting more than 1,000 attendees. 

They also host a webinar series and participate in trade shows. These events drive lead generation, pipeline growth, customer retention, and brand awareness, each supporting CreatorIQ’s broader goals.

"Each event type helps us connect with our audience in unique ways, whether it’s deepening relationships with existing customers or showcasing our expertise at trade shows and industry events." - Hannah.  

The Challenge -  The Need for Growth and Brand Unity

As CreatorIQ expanded their event portfolio, managing everything through disparate systems became a challenge. The fragmented setup led to a number of inefficiencies, including:

  • Manual Workflows: Managing separate tools was time-consuming.
  • Inefficient Check-Ins: Long lines and delays affected the attendee experience.
  • Inconsistent Branding: The fragmented setup didn’t reflect CreatorIQ’s brand.

Realizing they needed scalability and a unified brand experience, CreatorIQ turned to Zuddl. They were looking for a platform that would not only support growth but also provide a cohesive, branded event experience. Ease of use was key—they wanted customization options, automated workflows, and streamlined communication, allowing them to focus on delivering exceptional events without the operational hassles.

Switch to Custom Landing Pages That Screamed “CreatorIQ”

With their previous tools, they were forced to fit their unique needs into rigid templates, sacrificing the personalized touch that sets their product apart.

Zuddl’s Custom Landing Page Builder gave CreatorIQ a chance to showcase their brand from the first click. No more rigid templates—just simple drag, drop, preview, and publish. Within minutes, CreatorIQ could customize logos, colors, fonts, and more to ensure every event page felt uniquely theirs.

Beyond aesthetics, these SEO-friendly and mobile-optimized pages improved registration rates, allowing attendees to engage easily, no matter the device. And with the option to host pages on their own domain, CreatorIQ reinforced their brand at every touchpoint.

The impact was immediate: Attendance rates climbed up by 12%, and webinar registrations increased by 10%, showing how much a cohesive, branded experience matters. 

Badge Printing and Check-In: Long Lines to Smiles

Every event marketer knows that first impressions matter. Before Zuddl, the check-in experience did not reflect the level of excellence attendees knew to expect from CreatorIQ events.  

But, Zuddl’s badge printing and check-in system was a game-changer:

  • Quick, automated badge printing at events allowed CreatorIQ to drastically reduce wait times and eliminate manual errors, making the check-in process seamless.
  • Real-time check-in tracking gave their event team instant visibility into who was attending, helping them better manage the flow of attendees.
  • The elimination of pre-printed badges meant CreatorIQ could keep their registration window open longer and accept last minute sign-ups. 

Attendees moved through check-in 35% faster, reducing the average wait time from 34 seconds to just 22 seconds per person.

"On average, I save 10-12 hours of manual work per event. Zuddl’s registration flow, templates, automated check-in, and badge printing have taken a huge load off our team" - Hannah Collins, Events Marketing Manager at CreatorIQ

Lead Capture App: More Than Just Notes—It’s a Lead Machine

CreatorIQ needed a way to capture meaningful insights from conversations at their owned events, allowing for personalized follow-ups based on real interactions. They also required a tool that could seamlessly integrate with their systems, enabling immediate follow-up after the event and removing delays in lead processing.

By adapting Zuddl’s Lead Capture App, they transformed what was once a manual, stressful process into something automatic and efficient. Their team could set up custom questions for lead intake, bookmark and take notes on conversations, and access a real-time dashboard to track attendee details instantly. 

With all information flowing directly into their Salesforce, the team was able to follow up quickly with personalized emails, strengthening connections and improving outcomes.

Support That’s Always By Your Side

One of the standout elements of CreatorIQ’s experience with Zuddl was the dedicated support team that worked alongside them every step of the way.

“The hands-on support made all the difference. We knew we weren’t just using a tool; we had a partner with us every step of the way,” CreatorIQ shared.

Why Zuddl Worked for CreatorIQ

For CreatorIQ, Zuddl wasn’t just another tool in their tech stack—it was the solution that unified their event management process. Zuddl gave them the features they needed to  take their events to the next level and drive real results.

"As the CreatorIQ team puts it, “It’s like all the pieces of our event puzzle finally came together. Everything works in sync, and we can spend our time focusing on what really matters—the attendee experience.”

Take the Leap: Streamline Your Events with Zuddl

Tired of juggling multiple tools and struggling with inefficiencies? 

Zuddl’s integrated platform will help you streamline every aspect of event management, from registration and check-ins to lead capture and post-event analytics.

Make the switch today, and experience a new level of efficiency, engagement, and success for your events.

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About 

Industry

Influencer Marketing Platform

Attendees

Favorite Features

Landing page builder

Check-in + Badge Printing

Lead Capture App

Migrated from

Eventbrite and Splash

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