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Event Heroes

How to plan your conference right: Lessons from Rocketlane and Propel ‘23

May 11, 2023
10:30 AM PT

Join us to master the art of choosing your event format

B2b marketers event- Spotlight

Events are a powerful tool for building relationships, generating leads, and driving revenue. However, not all events are created equal, especially when it comes to conferences for global B2B audiences. 

So, the obvious question would be - what does it take to plan, and execute an exceptional conference?

Rocketlane’s Propel ‘23 is the world’s first customer onboarding conference. In 2023, it saw more than 3500 global attendees, who all joined virtually. How did they pull this off?

Varun Singh, Head of Marketing at Rocketlane, and the force behind Propel '23 talks about what it took to get their conference off the ground.

‍

Prefer reading to watching? Click here for our blog post that unpacks the webinar's essential insights.

Key Takeaways

Building an event mix for Rocketlane
Before Propel - the prep work that went in
During Propel - learnings from the ground
After Propel - metrics to gauge a conference’s success

Speakers

Varun Singh
Head of Marketing, Rocketlane
Varun heads marketing at Rocketlane, the # 1-rated customer onboarding software. As the first marketing hire, Varun has been instrumental in the 0-to-1 journey and currently drives top-of-the-funnel activities, including events and webinars. In his 8+ years B2B marketing career working with SaaS startups like Zoho, Happay, and now Rocketlane, he holds the distinction of making maximum impact in a crowded market with limited, handful resources. Outside work, he loves to travel and spends a few hours a week on his gaming console.
Ketan Pandit
VP Marketing, Zuddl
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.

Key Highlights

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How to plan your conference right: Lessons from Rocketlane and Propel ‘23

Watch Now

Events are a powerful tool for building relationships, generating leads, and driving revenue. However, not all events are created equal, especially when it comes to conferences for global B2B audiences. 

So, the obvious question would be - what does it take to plan, and execute an exceptional conference?

Rocketlane’s Propel ‘23 is the world’s first customer onboarding conference. In 2023, it saw more than 3500 global attendees, who all joined virtually. How did they pull this off?

Varun Singh, Head of Marketing at Rocketlane, and the force behind Propel '23 talks about what it took to get their conference off the ground.

‍

Prefer reading to watching? Click here for our blog post that unpacks the webinar's essential insights.

In F.R.I.E.N.D.S style, this episode discusses the following event fails:

The One Where the Seating Diagram Didn’t Match the Seating Chart
The One Where Lindsey Had To Become IT Support on the Fly
The One Where Steph Forgot To Eat
The One Where None of the Volunteers Showed up for Their Shift
The One Where We Ran Out of Space at a Keynote
The One Where We Ran Out of Food and Water

Key Takeaways

Building an event mix for Rocketlane
Before Propel - the prep work that went in
During Propel - learnings from the ground
After Propel - metrics to gauge a conference’s success
Speakers
Varun Singh
Head of Marketing, Rocketlane
Varun heads marketing at Rocketlane, the # 1-rated customer onboarding software. As the first marketing hire, Varun has been instrumental in the 0-to-1 journey and currently drives top-of-the-funnel activities, including events and webinars. In his 8+ years B2B marketing career working with SaaS startups like Zoho, Happay, and now Rocketlane, he holds the distinction of making maximum impact in a crowded market with limited, handful resources. Outside work, he loves to travel and spends a few hours a week on his gaming console.
Ketan Pandit
VP Marketing, Zuddl
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.

Key Highlights

Explore More Webinars

Event Heroes

How to Turn Drab Events Into Dazzling Experiences

Webinar

Getting the most out of event content with AI: Zuddl X Parmonic Integration

Event Heroes

Getting the most out of your event budget (and other negotiation tactics)

Growth Streak

Dave Dabbah shares his valuable insights on marketing in this virtual & hybrid era

Growth Streak

How communities are driving businesses in the remote world

Growth Streak

The Fuel and engine: Components to hire & scale an effective marketing function

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Getting the most out of event content with AI: Zuddl X Parmonic Integration

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5 Budget Hacks To Save Big at Your Annual User Conference

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Employee engagement in a hybrid workspace

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