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Growth Streak
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Event Heroes

Tech-ing it easy : Leveraging event tech tools to deliver best-in-class event and webinar experiences

August 24, 2023
10:30 AM PT

Join us to master the art of choosing your event format

B2b marketers event- Spotlight

At the heart of every great event and webinar is a solid partnership between an event marketer and technology. Now, as technology evolves, so do the strategies and tools available to marketers.

The challenge? 

Upskilling oneself to be able to leverage these advancements and craft experiences that resonate with the ever-evolving attendees.

Now, imagine having a philosopher and friend who has done this for over 25 years. 

Meet Sharyn Fitzpatrick (VEMM, TMEP), Events Marketing Manager at Sysdig, and our upcoming guest speaker on Event Heroes. With a lasting career that has seen the twists and turns in the world of events and webinars, Sharyn has many stories to tell and wisdom to share. Fondly known as the ‘Webinar Chick’, Sharyn is a certified event technologist.

She has also been named one of the top 55 events technologists in the world.

In this webinar, she shares a never-before masterclass on channeling technology to run events and webinars that work for you, your speakers, as well as your attendees.

Prefer reading to watching? Click here for a blog post that unpacks the webinar's essential insights.

Key Takeaways

A quarter-century in event marketing: Sharyn's tales from the trenches
Event marketers and event technology: the equation
Live vs. on-demand: making the choice that fits
A peek into Sysdig's event and webinar strategy
Staying agile: How event marketers can retain their edge

Speakers

Sharyn Fitzpatrick
Events Marketing Manager, Sysdig(VEMM, TMEP)
Fondly known as the ‘Webinar Chick’, Sharyn is a certified event technologist. She has also been named one of the top 55 events technologists in the world. Sharyn leverages her expertise to conceive, execute, and oversee tailored, exceptionally well-received marcom and demand-gen initiatives.
Ketan Pandit
VP Marketing, Zuddl
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.

Key Highlights

Tech-ing it easy : Leveraging event tech tools to deliver best-in-class event and webinar experiences

At the heart of every great event and webinar is a solid partnership between an event marketer and technology. Now, as technology evolves, so do the strategies and tools available to marketers.

The challenge? 

Upskilling oneself to be able to leverage these advancements and craft experiences that resonate with the ever-evolving attendees.

Now, imagine having a philosopher and friend who has done this for over 25 years. 

Meet Sharyn Fitzpatrick (VEMM, TMEP), Events Marketing Manager at Sysdig, and our upcoming guest speaker on Event Heroes. With a lasting career that has seen the twists and turns in the world of events and webinars, Sharyn has many stories to tell and wisdom to share. Fondly known as the ‘Webinar Chick’, Sharyn is a certified event technologist.

She has also been named one of the top 55 events technologists in the world.

In this webinar, she shares a never-before masterclass on channeling technology to run events and webinars that work for you, your speakers, as well as your attendees.

Prefer reading to watching? Click here for a blog post that unpacks the webinar's essential insights.

In F.R.I.E.N.D.S style, this episode discusses the following event fails:

The One Where the Seating Diagram Didn’t Match the Seating Chart
The One Where Lindsey Had To Become IT Support on the Fly
The One Where Steph Forgot To Eat
The One Where None of the Volunteers Showed up for Their Shift
The One Where We Ran Out of Space at a Keynote
The One Where We Ran Out of Food and Water

Key Takeaways

A quarter-century in event marketing: Sharyn's tales from the trenches
Event marketers and event technology: the equation
Live vs. on-demand: making the choice that fits
A peek into Sysdig's event and webinar strategy
Staying agile: How event marketers can retain their edge
Speakers
Sharyn Fitzpatrick
Events Marketing Manager, Sysdig(VEMM, TMEP)
Fondly known as the ‘Webinar Chick’, Sharyn is a certified event technologist. She has also been named one of the top 55 events technologists in the world. Sharyn leverages her expertise to conceive, execute, and oversee tailored, exceptionally well-received marcom and demand-gen initiatives.
Ketan Pandit
VP Marketing, Zuddl
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.

Key Highlights