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Event Heroes

Webinar Woes: Navigating and Preventing the Top Pitfalls

March 13, 2024
1 PM ET

Join us to master the art of choosing your event format

B2b marketers event- Spotlight

While they appear to be rather straightforward, webinars are a format only the most adept know how to leverage truly. Plus, in today's world, where webinars are more about driving demand than just spreading brand awareness, there's hardly any room for screwing up.

So, to understand how to get them right, we’ll be talking to Kevin Davidson, Senior Demand Generation Specialist at Storyblok, to get his expert views on the often-overlooked pitfalls one may encounter while running webinars.

Key Takeaways

Role of webinars as a demand generation channel
Questions everyone asks - What day is best? What time is best? Success metrics?
How to build a flywheel from your webinar?
How to prepare for the unknowns
Modern webinars and attendee engagement
Leveraging the right technology to scale up and turn webinars into demand-gen powerhouse

Speakers

Kevin Davidson
Senior Demand Generation Specialist, Storyblok
Kevin is a marketer with a passion for creativity and innovation. He has developed Storyblok’s webinar program and managed various campaigns and sponsorships. He believes in the power of collaboration and is always open to conversations about the latest tech insights and the world of customization
Vedha Sayyaparaju
Co-Founder & CTO, Zuddl
A coder since the age of 6, Vedha has been a part of the earliest teams at Facebook, Blend, Pinterest and has now ventured out to transform events with Zuddl.

Key Highlights

Webinar Woes: Navigating and Preventing the Top Pitfalls

While they appear to be rather straightforward, webinars are a format only the most adept know how to leverage truly. Plus, in today's world, where webinars are more about driving demand than just spreading brand awareness, there's hardly any room for screwing up.

So, to understand how to get them right, we’ll be talking to Kevin Davidson, Senior Demand Generation Specialist at Storyblok, to get his expert views on the often-overlooked pitfalls one may encounter while running webinars.

In F.R.I.E.N.D.S style, this episode discusses the following event fails:

The One Where the Seating Diagram Didn’t Match the Seating Chart
The One Where Lindsey Had To Become IT Support on the Fly
The One Where Steph Forgot To Eat
The One Where None of the Volunteers Showed up for Their Shift
The One Where We Ran Out of Space at a Keynote
The One Where We Ran Out of Food and Water

Key Takeaways

Role of webinars as a demand generation channel
Questions everyone asks - What day is best? What time is best? Success metrics?
How to build a flywheel from your webinar?
How to prepare for the unknowns
Modern webinars and attendee engagement
Leveraging the right technology to scale up and turn webinars into demand-gen powerhouse
Speakers
Kevin Davidson
Senior Demand Generation Specialist, Storyblok
Kevin is a marketer with a passion for creativity and innovation. He has developed Storyblok’s webinar program and managed various campaigns and sponsorships. He believes in the power of collaboration and is always open to conversations about the latest tech insights and the world of customization
Vedha Sayyaparaju
Co-Founder & CTO, Zuddl
A coder since the age of 6, Vedha has been a part of the earliest teams at Facebook, Blend, Pinterest and has now ventured out to transform events with Zuddl.

Key Highlights