If scaling up your B2B marketing efforts and expanding your reach are part of your key business objectives for 2023, it is key to first understand what your target audience is looking for.

A great place to start is by measuring how satisfied your existing audience is with your current B2B event content and execution - and this is where feedback plays a huge role; it’ll help you figure out what’s working and what’s not.

So how do you make sure your after-event survey is on point? How do you effectively gauge the success of your event? Get the answers to these questions and more in this edition of Event Heroes!

Prefer reading to watching? Click here for a blog post that unpacks the webinar's essential insights.