The art of feedback: How to design feedback loops for B2B marketing events
February 23, 2023
10:30 AM PT
Join us to master the art of choosing your event format
If scaling up your B2B marketing efforts and expanding your reach are part of your key business objectives for 2023, it is key to first understand what your target audience is looking for.
A great place to start is by measuring how satisfied your existing audience is with your current B2B event content and execution - and this is where feedback plays a huge role; it’ll help you figure out what’s working and what’s not.
So how do you make sure your after-event survey is on point? How do you effectively gauge the success of your event? Get the answers to these questions and more in this edition of Event Heroes!
Prefer reading to watching? Click here for a blog post that unpacks the webinar's essential insights.
Key Takeaways
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What do good feedback systems look like?
When to collect feedback?
How much feedback is too much feedback?
Who’s feedback do you need?
Speakers
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Alex works with corporate event leaders worldwide, helping them to harness their data to build a more robust and effective event measurement program that proves the impact of their events and helps drive strategic, insight-based, decision-making.
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.
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