Webinars in 2023 - What’s working and what isn’t

For B2B companies, the importance of running webinars is undeniable - In 2022, 57% of B2B event marketers voted for this event format as their preferred choice when it comes to generating leads. However, the same set of marketers also pointed out that attendees are quickly losing interest is traditional one-way monologue style webinars.

This isn’t surprising given that:

• Attendee attention spans have grown shorter - people prefer consuming bite-sized content
• In a sea of webinars, your target audience is less likely to attend webinars that sound like any of the other options

These two reasons are compelling enough for B2B marketers to reinvent their webinar strategy so they can offer digestible, tactical content that’s also unique. Not just this, they need to promote their webinars smartly so that the right audience discovers them.

We talked to Aarthisri Srinivasan, Events Marketer at Sprinto HQ in a must-attend session where she spilled the beans on how Spinto has figured out the B2B webinars game. 

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Prefer reading to watching? Click here for our blog post that recaps the main points discussed in the webinar.