Get ready to confer and be confounded! A new year packed full of B2B marketing conferences is just around the corner, which means you're in for a whirlwind of opportunities to 

a) Learn tactics + insights to stay ahead of the curve in the fast-paced world of B2B marketing in 2024

b) Collect more branded pens than you'll ever need

c) Engage in what some might call 'networking' – or as we say 'the art of sharing elevator small talk on repeat'.

But with 100s of conferences lined up for next year, it can take time to wade through all the options. So, once again, we’ve done the legwork for you and curated a list of must-attend events that promise to shape B2B marketing in the year ahead — your guide to getting the most from B2B marketing conferences in 2024.

We’ll keep updating this list as and when more details come in.

<p><a href="#jan-b2b" >January 2024 events</a></p>

<p><a href="#feb-b2b" >February 2024 events</a></p>

<p><a href="#march-b2b" >March 2024 events</a></p>

<p><a href="#april-b2b" >April 2024 events</a></p>

<p><a href="#may-b2b" >May 2024 events</a></p>

<p><a href="#june-b2b" >June 2024 events</a></p>

<p><a href="#aug-b2b" >August 2024 events</a></p>

<p><a href="#sep-b2b" >September 2024 events</a></p>

<p><a href="#oct-b2b" >October 2024 events</a></p>

<p><a href="#nov-b2b" >November 2024 events</a></p>

<p><a href="#dec-b2b" >December 2024 events</a></p>

‍

Add 2024 B2B marketing conferences to your Google Calendar

You can access it here as well.

Simply add it to your personal calendar, and gear up for a year filled with learning, collaboration, and success 🧠 ✨

Now, here's a deeper dive into each of the events we've featured on it.

<span id="jan-b2b"><h2>JANUARY</h2></span>

PCMA Convening Leaders

When: January 7-10

Event type: In-person: San Diego

Why attend: PCMA’s Convening Leaders sounds like precisely what you need to kickstart a new year. The conference aims to challenge you to “think bigger”, bolder, and braver about the boundless potential of your career and the future of the business events industry, and over three days, to equip you with the information and confidence you need to achieve your loftiest career and leadership goals. 

Attendees can look forward to:

• 50+ sessions on event strategy and innovation: Sessions are separated into three tracks to help you think better and plan smarter. Among the numerous topics available, the following ones particularly caught our interest:
  
  (1) ‘Think better about your business event strategy​’ sessions include:
  
  - Storytelling with Event Data: Calculating and Proving the ROI of Your Events
  - When Politics and Values Collide: Navigating Potential Calls to Boycott a Destination
  - Planning, Budgeting and Tracking Cost-Savings or Cost-Neutral Sustainable Event Solutions 
  - When Things Go Wrong: Lessons Learned from Events on Crisis Response and Risk Mitigation
  ‍
  
  ‍(2) ‘Think bolder about your experience design’ sessions include:
  
  - Guiding Principles in Experience Design Lab: Belonging & The Value of Values
  - AI Idea Exchange: Sharing Use Cases in Event Planning
  - Guiding Principles in Experience Design Lab: Exploring Identities & Emotional Data
  ‍
  
  ‍(3) ‘Think bigger about your career and leadership’ sessions include:
  
  - Pitching the C-Suite: Making A Business Case for Additional Resources, New Event Ideas and Other Initiatives
  - How I Got Here: Career Journey Insights from Event Profs at Early, Mid and Senior Career Levels
  - The Art of Difficult Conversations: Strategies for Dealing with Challenging Clients, Toxic Co-Workers, Demanding Bosses and Others
  ‍

• The right kind of people to meet: Meet and mingle with leaders, C-suite executives, and seasoned professionals who can be your source of inspiration, a wealth of knowledge, and essential contacts for your business. Click here to see the profiles of attendees who’ll be at the conference.
  ‍

• Explore San Diego, America’s brightest city: San Diego is not just a convention destination but also a vacation hotspot.  The city is known for its innovation, inspiration, and year-round sunshine that fuels adventurous spirits. Whether you prefer a relaxed beach vibe or a lively downtown scene, it has something for everyone.

Get your tickets here

CES 2024

When: January 9-12

Event type: In-person: Las Vegas, NV

Why attend: CES is the only trade show that showcases the entire tech landscape at one event. So if you’re a) looking to learn from business leaders and pioneering thinkers who address the industry's most relevant issues and b) be the first to get a look at and access innovative event tech that’ll better your life as an event marketer, then this is the place for you.

Attendees can expect:

• Access to breakthrough technology: There are 1000+ startups and 3500+ exhibitors expected at the conference, with products in an incredible variety of categories, including 5G technologies, Quantum Computing, AR/VR/XR, Digital Health, and more.

• Insider insights into the technologies changing our industry: Stay one step ahead of the curve and your competitors by learning about technology that is enabling leading brands to improve the way we live, work, move, and make. Keynote sessions feature heavy-hitters from Siemens, L’Oréal, Walmart, Elevance Health, and Nasdaq, and there are plenty of top executives and government leaders leading the rest of the conference.
  
  Here are a few sessions that we’d love to attend:
  - Your Brain Gaming for Good
  - Help! I Can’t Keep Up with Growing Shopper Expectations
  - Shoppable Videos and Frictionless Checkout
  - Speaking GenZ

Learn more about the conference here.

This one’s well worth your time.

{{demo-widget}}

Traffic & Conversion Summit 

When: January 9 - 11

Event type: In-person: Caesars Forum, Las Vegas

Why attend: The T&C Summit doesn't beat around the bush; the reason you should be at their event is quickly and boldly proclaimed on their website: Because Digital Marketing Changes FAST.  And so, the conference agenda is accordingly planned to ensure that attendees learn what’s new, what’s hot, and what’s working right now in digital marketing.

Attendees can expect:

• Actionable content: Get actionable growth strategies from digital marketing’s best and brightest that you can apply immediately. The summit’s keynote speaker is the world-class business icon, best-selling author, and one of the most influential entrepreneurs of our time - Sir Richard Branson! Plus, learn from 45+ other industry experts like Daymond John, Magic Johnson, Gary Vaynerchuk, Marie Forleo, Dr Robert Cialdini, Martha Stewart, Dave Asprey, Mari Smith, Kevin O’Leary, Donald Miller, Bonin Bough, and many more.
  ‍

• Networking & fun: At the conference, you’ll meet peers who’ve faced the same challenges and overcome the same obstacles and professionals from every industry, vertical, and corner of the globe with whom you can form strategic partnerships.

Get your tickets here.

National Retail Forum

When: January 14-16

Event type: In-person: Caesars Forum, Las Vegas

Why attend: This retail tradeshow brings together more than 6,200 brands from around the globe to New York City for three days of learning, collaboration and discovery. It’s the event to be at if you want to learn about new insights and futuristic tech transforming retail.

Attendees can expect:

• To learn from the who’s who in retail: You can look forward to an incredible lineup of 450 speakers, including
  - Sean Barbour, SVP, Supply Chain Macy's Inc.
  - Megan Black, Vice President, Digital Marketing & Media, Sephora
  - Anusha Couttigane, Head of Advisory, VOGUE Business
  - Samir Desai, Chief Digital and Technology Officer, Abercrombie & Fitch Co.
  - Jane Ewing, Senior Vice President - Sustainability, Walmart
  - Harley Finkelstein, President, Shopify
  - Linda Li, Head of Customer Activation & Marketing, H&M Americas H&M
  - Marc Metrick, CEO, Saks
  - Caleb Pearson, VP, US Customer Engagement McDonald's
  - Cassidy Beadle, Retail Client Innovation Director, Accenture
  
  You’ll be spoiled for choice.
  ‍

• Deep dives on critical and trending topics in retail: The NRF 2024 agenda is still in the works, but here are a couple of sessions you definitely shouldn’t miss:
  
  - Oh, the humanity … is gone: The brand dangers of prioritizing cost over people
  - Deeper learning: How machine and deep learning algorithms can keep the lights on brighter
  - The marvels of a brand: How the “cinematic universe” model is extending itself into every industry
  - Thursday, I’m in love: Debating whether the 4-day work week works for corporate retail 
  - A people’s history of quiet quitting: Why encouraging employee side hustles and entrepreneurship is good for your business
  ‍

• Get more leads: At the Expo, connect with the retail industry's movers and shakers - decision-makers looking to invest in new technology and expand their business and brand like never before.

Honestly, we’d sign up just for the intriguing sessions. But add in the Expo and networking opportunities, and NRF becomes one of the top B2B marketing events in 2024 that you won’t want to miss.

Learn more about the conference here.

Pavilion CEO Summit

When: January 25

Event type: In-person: Scottsdale, Arizona

Why attend: At the CEO Summit, leaders and innovative thinkers from the SaaS world converge for two days to discuss top-of-mind issues for CEOs and Founders, and learn strategies to excel in 2024.

Get more information here.

<span id="feb-b2b"><h2>FEBRUARY</h2></span>

Social Media Marketing World

When: February 18 - 20

Event type: In-person: San Diego, California

Why attend: In what seems to be the anthem of 2024, Social Media Marketing World’s website warns marketers that marketing is changing every day and that you’ve got to embrace change to get ahead. So, the agenda aims to help marketers keep abreast of change, gain more marketing confidence, and discover how to crush marketing goals - but with a particular focus on marketing strategy, organic social marketing, and paid social marketing.

Attendees can expect:

• Deep dives: The conference has an incredible roster of topics and speakers. Here are a few that caught our attention:
  
  - How to Create Your Digital Twin Using AI
  Instructor: Andrew Davis, a bestselling author and speaker
  
  - What's Trending: Understanding The Changing Creator Economy 
  Instructor: Jim Louderback, former CEO and general manager of VidCon
  
  - Advanced Analytics for Marketers: Seven Hidden Gems in Google Analytics 4
  Instructor: Chris Mercer, Co-founder of Measurement Marketing
  
  - LinkedIn Company Pages Decoded: Your Blueprint for Business Growth
  ‍Instructor: Michelle J Raymond, host of the LinkedIn for B2B Growth podcast
  
  - How to Make Referrals Your Most Effective Marketing Channel 
  Instructor: John Jantsch, a bestselling author and TEDx speaker

• Lots of opportunities to meet new people: We’re impressed with the wealth of opportunities to connect. Before the conference, there are Facebook groups you can join and pre-event online orientation and meetups; during the conference, there’s an entire plaza dedicated to networking and dedicated staff to help you make the connections you want to make!

• Enjoy the San Diego waterfront in February: Sun, sand, sweeping sea views, and social media! Need we say more?

Book your tickets here.

{{demo-widget}}

B2B Marketing Exchange

When: February 26-28

Event type: In-person: Scottsdale, Arizona

Why attend:

If you consider yourself a ‘bold marketer’ this conference is for you. 

B2B Marketing Exchange (B2BMX) promises to deliver a roadmap for bold B2B marketers, helping them navigate the industry's unique opportunities and diversify brand, demand, and data-fueled creativity.

Attendees can look forward to:

• 5 tracks covering cutting-edge approaches to ABM, content strategy, demand generation, sales enablement, and more.

• 80+ sessions plus lots of networking breaks and lunches and learns

We’ll share more details on speakers and session topics soon.

<span id="march-b2b"><h2>MARCH</h2></span>

Gartner Data & Analytics Summit

When: March 11-13

Event type: In-person: Orlando, Florida

Why attend: The 2024 agenda delivers the latest technology, strategy, and leadership insights, covering the challenges most critical to CDAOs and D&A senior leaders, such as:

• Artificial Intelligence and Generative AI
• Data and Analytics Governance
• Data Architectures (Data Fabric, Data Mesh, Data Ecosystems)
• Proving the Business Value of Data and Analytics.

Check back here for more details on the sessions you can attend and the complete list of speakers.

Adobe Summit

When: March 26-28

Event type: Hybrid - Las Vegas and virtual

Why attend: Adobe’s conference made it onto our events to attend in 2022 and 2023 list of B2B marketing conferences to attend, and our events in 2024 list would be incomplete without it. It stands out from other B2B conferences because it uniquely combines cutting-edge marketing insights with Adobe's technological expertise, making it a must-attend event for B2B marketers looking to stay at the forefront of their field.

As always, attendees can look forward to really meaty, insightful sessions from visionaries in the industry. Keynote speakers announced for 2024 are 

• Anil Chakravarthy, President of Digital Experience Business at Adobe
• Ed Bastian, CEO of  Delta Air Lines
• Mary Barra - Chair and Chief Executive Officer of General Motors

... with more to come.

You can also choose from 200+ sessions based on your needs and goals. There are tracks dedicated to Content Supply Chain, Customer Journey Management, Customer Data Management and Acquisition, etc., to give you an idea of the variety on offer. Expect to hear from leaders at Nike, Walmart, T Mobile, the Home Depot, the NFL, and Prada.

Bonus: Adobe also hosts a pre-conference a day before the Summit kicks off, during which you can learn more about Adobe Experience Cloud solutions

It’s everything you need to know about B2B marketing in 2024 in one go.

Click here for more info.

{{demo-widget}}

SaaS Open

When: March 28-29

Event type: Austin, Texas

Why attend: SaaS Open bills itself as ‘the largest gathering of SaaS founders in the world’ and with good reason. Attendees can expect to meet 1000+ SaaS leaders at the conference, which consist of at least 70 SaaS Founders with $10m+ in revenues, 618 SaaS Founders with $1m+ in revenues, 215 SaaS Product leaders with 1,000+ paying customers and 310 SaaS Marketing/sales leaders with 100% yoy growth.

The conference is laser-focused on driving value for each attendee, regardless of profile. It has 4 stages built for SaaS founders, CMOs, heads of product, sales, and engineering. Each stage is packed with a variety of sessions: (1) Fast-paced 20-minute keynotes in which top founders reveal tactics, data, and strategies they've never shared before and answer questions (2) Mastery workshops in which you can teach and learn from other founders in 10-person roundtables (3) Sharktank for SaaS Live Watch in which founders try and get a deal done live on stage with 3 buyers/investors.

This one’s a must-attend. Get tickets here.

<span id="april-b2b"><h2>APRIL</h2></span>

Future Digital Finance

When: April 2-3

Event type:  In-person: New Orleans

Why attend: At this conference, join professionals from big banks, fintechs, credit unions, and more to learn how to bring value to your financial organization by remaining innovative and ahead of the curve.

Attendees can look forward to:

• Actionable takeaways from top financial services minds: The conference boasts speakers from some of the largest consumer, commercial, regional, and community banks, as well as credit unions or wealth management organizations. The line-up includes:
  
  - Surendra Reddy Challapalli, Vice President, Citi
  - Jill Moser, SVP Global Loyalty Offers, Mastercard
  - Trish Wethman, Chief Strategy Officer, Best Egg
  - Martin Schrodt, SVP, Director of Market Development, Simmons Bank

• Digital strategies for financial organizations: The conference has four tracks planned to help attendees learn tried-and-true best practices that can be used for their digital journey in the coming year:
  
  - Track 1: AI in Banking Today and What’s On the Horizon
  - Track 2: Advancing the ABCs: Assets, Blockchain and Crypto
  - Track 3: Building Truly Connected and Valuable Experiences
  - Track 4:  Customer Acquisition and Retention

• Unparalleled networking opportunities: As Future Digital Finance is a mid-size event with many planned networking breaks, Q&As, receptions, meetings, and more, attendees have a greater chance of finding and connecting with leaders and like-minded peers (59%  of conference attendees are in an SVP/VP/Director role,24% are in a Head/Lead of/Manager role, while 17% are C-level/President). This, in turn, means better conversations and possibilities for strategic collaboration.

Get more information here.

LeadsCon

When: April 8 - 10

Event type: In-person: Paris Hotel & Casino, Las Vegas

Why attend: LeadsCon is singularly focused on helping conference attendees stay at the forefront of lead generation and customer acquisition. Executive-level speakers will share their strategies and insights in lead gen and performance marketing so that attendees can optimize their approach to nurturing and converting more quality leads.

As the event approaches, we'll update you with all the essential information regarding speakers, sessions, and more.

Experiential Marketing Summit (EMS)

When: April 24 - 26

Event type: In-person: Las Vegas

Why attend: Comfortingly, the EMS website states that it is designed to prepare you for what’s next. During the three-day event, you can commiserate with peers (nothing brings marketers together like shared tales of thwarted campaigns and mysterious Google Analytics spikes), address challenges, and find the solutions you need to lead and thrive in the next era of experiential marketing.

Attendees can expect:

• Insights into the future of experiential marketing: How will the industry thrive in the months ahead? What are the world’s leading brands planning for this year and beyond? How will brand experiences change and adapt to our new reality?

• Guidance on navigating new waters from experts: Senior-level perspectives on the mission-critical trends, best practices, and how-tos available on experiential marketing.

• Deep dives on various topics: DEI, Women in Events, and Event Logistics.

The entire program will be announced in early 2024.

Check back here for more information.

<span id="may-b2b"><h2>MAY</h2></span>

Forrester B2B Summit North America

‍

When: May 5- 8

Event type: Hybrid: Virtual and in-person (Austin)

Why attend: The conference bills itself as “the go-to event professionals trust to deliver the information and insight they need to make bolder, smarter decisions”, and it lives up to this reputation.

In 2023, the conference offered more than 100 role-based sessions aligned to the priorities of B2B marketing and sales professionals, and speakers included  Dara Treseder, CMO, Autodesk, Cheryl Cook, Senior Vice President Global Partner Marketing, Dell Technologies, and Cindy Matos, VP of Transformation and Governance, IBM.

The 2024 agenda and speakers are still a work in progress, but attendees can expect the following:

• Strategic keynotes by Forrester experts and inspiring guest speakers on topics such as driving growth opportunities, transforming revenue generation, and preserving brand values
  ‍
• Session formats are designed for different learning styles, such as analyst presentations, panel discussions, etc.
  ‍
• Marketplace opportunities to help you find the right solutions and networking opportunities to help you expand your community

Check back for more information on the agenda, but this one’s a must-attend.

{{demo-widget}}

<span id="june-b2b"><h2>JUNE</h2></span>

Gartner Marketing Symposium/Xpo

When: June 3-5

Event type: In-person: Denver, CO

Why attend: The Gartner Marketing Symposium/Xpo conference hardly needs an introduction, but for the uninitiated, it’s one of the most anticipated and attended conferences each year, with attendees leaving with the skills and tech they need to achieve more robust performance in their organization’s mission-critical priorities.

At the 2023 edition, attendees explored new research and actionable insights on AI, marketing strategy, multichannel marketing, and brand strategy and learned from industry leaders and Gartner experts.

Details on 2024 speakers and sessions to follow.

2024 ANA Masters of B2B Marketing Conference

When: June 12 - 14

Event type: In-person and virtual

Why attend: The conference serves as a showcase for the ingenious thinking and inspirational strategies employed by the world's foremost CMOs and top-tier brands. These approaches not only meet but exceed customer needs, foster growth, and ignite transformative change. 

Past editions have featured distinguished C-suite leaders from renowned companies such as Google, United Airlines, Verizon, Ford, American Express, AB InBev, P&G, Shell, PepsiCo, and many more.

Stay tuned for more details.

<span id="july-b2b"><h2>JULY</h2></span>

We’ll update this month with event details soon. Check back for updates.

<span id="aug-b2b"><h2>AUGUST</h2></span>

We’ll update this month with event details soon. Check back for updates.

<span id="sep-b2b"><h2>SEPTEMBER</h2></span>

SAASTR ANNUAL 2024

When: September 10-12

Event type:  In-person: SF, Bay Area

Why attend: If we had to describe Saastr in a few words, it would be ‘SXSW meets SaaS.' It’s a melting pot of creative energy, entrepreneurial spirit, and cutting-edge technology. It's where industry pioneers, visionaries, and startups gather to exchange ideas, fuel innovation, and shape the future of SaaS. 

Attendees can look forward to:

• Hear from the best in SaaS: 100+ handcrafted sessions to help you scale. No fluff. No commercials. No boring panels. Last year's sessions were led by marketing leaders from Miro, Zoom, Lattice, Freshworks, Notion, Y Combinator, Monday, Asana, Okta, and more.

• Mentorship and collaboration: 1,000+ 1-on-1 and small group meetings. 25+ AMAs with top industry experts. Plus VC Matchmaking.

• Great parties and networking: Just you and your new SaaS BFFs. New connections every day with evening events and nightly Happy Hours.

We’ll update you when we get more info on this year’s agenda, but we’re excited already.

Get your tickets here.

Marketing AI Conference

When: September 10-12

Event type:  In-person: Cleveland, Ohio

Why attend: The Marketing AI Conference (MAICON) aims to help marketing leaders and practitioners navigate the use of AI to solve problems, achieve goals, and scale more efficiently than with traditional marketing technology solutions.

The main stage will focus on AI vision and innovation, whereas breakout rooms will center on two core tracks: Applied AI and Strategic AI.

• Applied AI sessions will focus on use cases, real-world applications, practical know-how, and tools and technologies.

• Strategic AI sessions will focus on topics relevant to an organization's leaders, with sessions on privacy, ethics, legal, talent and training, and more.

All in all, this conference looks like a hidden gem. And given the preponderance of AI already in marketing in 2023, attending MAICON would be an investment in unlocking unparalleled success in the evolving AI landscape of 2024 and beyond.

{{demo-widget}}

IBC 2024

When: September 13-16

Event type: In-person: Amsterdam, the Netherlands

Why attend: IBC bills itself as ‘the world’s most inspiring content and technology event’, and one glance at the conference website will convince you that they've got the goods to back up that claim.

• The conference agenda, for one, is packed with groundbreaking presentations, panel sessions, workshops, product demos, and technology masterclasses - a must-attend for anyone seeking to stay at the forefront of ever-evolving content and tech fields. Learn about new technologies, future business models, and creative innovations that broaden the horizons of media and entertainment. 

• The speakers at the conference are from all those companies you and your colleagues enthusiastically (or enviously) talk about on Slack and use as references for your work. Just look at this previous lineup of worldwide media content and technology leaders:

<screenshots of the leaders>

• Get in front of industry decision-makers: Exhibitors at the show take advantage of a truly unique gathering of the best and brightest networkers, buyers, innovators and leaders.  <screenshot of IBC 2023 breakdown>

We’ll update this space with updates on sessions and speakers for IBC 2024.

Get more information here.

DMEXCO

When: September 18-19

Event type: In-person: Cologne, Germany

Why attend: 

DMEXCO (Digital Marketing Exposition & Conference) bills itself as the place where ‘tomorrow’s digital business happens today’, thereby inviting attendees to experience the future in present tense, if you will. It’s an exciting and bold vision that’s bound to intrigue marketers of all stripes. 

• The DMEXCO conference agenda is always packed with groundbreaking topics, making it challenging to choose between them. Last year, there were 14 stages, organized by focus, such as e-commerce, media, or agency, helping you to access content that would help you excel in your specific industry niche. Here are some sessions from DMEXCO 2023 to give you an idea of what you can expect in 2024:
  
  - ‘Growing shopper engagement and online revenue with intelligent product discovery’ featured an interesting discussion on how to grow key commerce metrics with intelligent product discovery.
  ‍
  - ‘Privacy meets Technology – Enhancing and Enabling Consumers Interests’ - an international high-level panel of members of technology and privacy fields who discussed and compared the latest trends, developments and policies in Europe, and the USA.
  
  - Truth Beyond the Bots: A People-First Revolution in Digital Marketing - a keynote that dove deep into the essence of genuine human-centricity and advocated championing humanity over machines.
  
  There were 770 speakers at the conference last year, including marketing leaders from Nestle, Deutsche Bank, L’Oreal, Taboola, and Tiktok.

• At the Expo, you can make contact and close deals with decision-makers; according to their website, 77% of DMEXCO attendees have purchasing power, 54% are senior executives, and 23% are C-Level.

Wow. Sign us up!

We’ll update this section with more details on speakers and sessions. 

You can book tickets here.

INBOUND

When: September 18-20

Event type: In-person: Boston, MA

Why attend: This annual conference by Hubspot is a juggernaut, and for good reason, promising to be a place where “careers take off, businesses begin to scale, and community changes us for the better.” 

The 2023 edition saw 11,000 business leaders, industry movers, and shakers worldwide getting together for three days of collaborative learning, networking, and growth. Speakers included producer, actor, and Hello Sunshine founder Reese Witherspoon, Derek Jeter, Baseball Hall of Famer and business leader, and bestselling author, Kim Scott. 

This sets the stage for an equally, if not more, remarkable 2024 edition.

Check back for more information on the agenda and speakers.

<span id="oct-b2b"><h2>OCTOBER</h2></span>

IMEX 2024

When: October 7 - 10

Event type: In-person: Las Vegas, Nevada

Why attend: IMEX is a fixture in most event professionals' calendars - and for good reason. It’s one of the most significant events of the year for event marketers as it brings together thousands of event planners, producers, conference organizers, and event tech enthusiasts to stay on top of the latest event management trends, discover new partnerships, and explore the most recent advancements in event technology.

We attended the conference in 2022 and loved the experience. Click here to read a quick note on our on-ground learnings and tips.

Attendees can look forward to:

• More than 150 educational activities: Explore the latest trends, level up your professional skills, and find solutions to industry challenges. At IMEX 2023, there were 6 tracks; you can expect the same or more next year:
  
  - Technology and innovation
  - Trends and research
  - People and planet
  - Business practices
  - Experience design
  - Event marketing

We recommend catching a couple of sessions in each track to get a well-rounded and insightful experience at IMEX. It can be hard to pick between them, though! Just take a look at some of the 2023 session topics:

• The artist's guide to unlocking innovation: At this session, attendees discovered how the outlook of a poet could empower leaders to unlock the doors to enhanced creativity, collaboration, and competitive advantage.

• The importance of providing safe and resilient spaces at events: In this session, conference attendees learned why safeguarding and support are a leading factor in event design and how to attract broader and more diverse audiences and add to the richness of your event.

• Using tech for digital natives: Attendees learned how technology such as second screen and augmented reality could be used with purpose and intention to create moments that connect.

• Engagement decoded: Using science-based evidence to achieve engagement: In this session, attendees learned about barriers to true audience engagement, and that engagement could and did mean different things to different companies.
  
  You can expect equally intriguing sessions at IMEX 2024. We’ll update this section with specifics on sessions when they’re available.

• More than 150 networking opportunities: You will have plenty of chances to expand your network and mix with the industry’s best and brightest via different activities such as dinners and forums, golf tournaments, and even 5km runs!

• Access to 1000s of buyers and products from North America and worldwide: Exhibiting at IMEX means that you’ll get in front of important buyers, meeting planners and suppliers from every sector of the global meetings industry, which can mean you can get months' worth of business done in just a few days. Just to give you a scale of what’s possible,  IMEX 2023 was attended by 5000+ buyers and led to 80,000+ meetings scheduled. 

All signs point to a highly educational and value-driven experience, that should be one of the top B2B marketing events in 2024 you’d want to attend.

Click here for more information.

Ascent 2024

When: October 28

Event type: In-person: New York

Why attend: This conference is for CEOs, CMOs, CROs, VPs, and Directors of companies ranging from $5 million to $1 billion in revenue, looking for an opportunity to engage in a wealth of insightful learning.

• The roster of speakers is excellent: Ascent 2023 was headlined by the who’s who in SaaS, such as
  - Rand Fishkin, Sparktoro, Co-Founder & CEO
  - Alina Vandenberghe, Chili Piper, Co-Founder & CPO
  - Anthony Kennada, AudiencePlus, CEO
  - Brandee Sanders, Revenue.io, CMO
  - Jason Widup, Peak B2B Founder
  - Olga Andrienko, Semrush VP of Brand Marketing
  - Erin Gunaratna, Chargebee VP of Product Marketing
  So you can look forward to more of the same at Ascent 2024.
  ‍
• The content looks promising: Last year's topics had both breadth and depth. Here’s a quick snapshot of some of the sessions that were held:
  - The End of Marketing Attribution Miracle or Menace?
  - Using Generative AI in Your GTM Strategy
  - What is B2B Community Marketing?
  - Overcoming Adversity Pushes You Beyond Perceived Limitations
  
  And we love the variety in networking: Ascent offers attendees a variety of ways to connect and learn from peers including:
  - 8-Person Workshops: Intimate group conversations facilitated by industry experts
  - 1-on-1 Workshops: Dive deep into specific, timely GTM topics with another executive
  - Content Curated: Presentations from industry-leading subject matter experts
  - Networking Lunch: A buffet-style networking lunch in the middle of the event space.

Get more info on the conference here.

<span id="nov-b2b"><h2>NOVEMBER</h2></span>

We’ll update this month with event details soon. Check back for updates.

<span id="dec-b2b"><h2>DECEMBER</h2></span>

We’ll update this month with event details soon. Check back for updates.