With the rise in virtual and hybrid events, having a strong branded landing page is more important than ever. In this blog post, we will explore why branded landing pages are essential for virtual and hybrid events and how they can help improve attendees' overall experience. 

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1. Credibility: Branded landing pages provide a professional and polished look to your event 

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It builds credibility and legitimacy and helps to establish trust in your brand. This is especially important for virtual and hybrid events, as attendees usually evaluate an event’s quality based on the branding at the in-person venue. Great virtual branding helps to dispel any qualms.

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2. A customized event landing page allows you to control the messaging and branding of your event.

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Organizers can use it to clearly and consistently communicate important information about the event, such as the agenda, speakers, and sponsors. This helps ensure attendees have all the information they need to make informed decisions about attending the event.

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3. Navigation and follow-up: Branded landing pages can help improve attendees' overall experience.

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They provide a central location for all event-related information, making it easy for attendees to find what they need. They also allow you to include interactive elements, such as videos, polls, and live chat, that can help to engage attendees and make the event more interactive.

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Branded landing pages can provide attendees with a follow-up after the event by providing access to recordings, resources, and special offers.

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4. Promotion: They can help you to promote your event and increase attendance. 

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By including clear calls to action on the landing page, you can encourage attendees to register, share the event with their friends and colleagues, or purchase tickets. This can increase your event's visibility and the number of attendees. 

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A branded landing page can be used to generate leads by providing attendees with an opportunity to register for the event, sign up for updates, or learn more about the company's products or services.

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5. Branded landing pages can also help you track your event's success. They can provide valuable insights into how many people visit the page, how long they stay, and which pages get the most traffic. This information can help you understand your marketing efforts' effectiveness and make data-driven decisions about how to improve your event in the future.

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6. Search Engine Optimization: A branded landing page can be optimized for search engines, making it easier for attendees to find the event and increasing its event visibility.

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In conclusion, branded landing pages are essential for virtual and hybrid events. They provide a professional and polished look; help control the messaging and branding, improve the overall experience for attendees, increase attendance, and provide insights into the event's success. By creating a branded landing page for your virtual or hybrid event, you can help to ensure its success and provide a positive experience for attendees.

Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.