This past week was historic for us, as we launched Zuddl’s very first quarterly product launch, Spotlight. Now, the objective of this quarterly event series is to share key insights and practical tips about the future of B2B events, which makes it perfect for B2B marketing professionals as we strictly stick to actionable information and leave out any fluff. 

Given that this was our first edition of Spotlight, It was heartening to see a 94% attendee turnout! Of course we’re just getting started; we’re now pumped to make the next edition all the more impactful and engaging.

Since we really like you, we’ve picked out some key highlights from Spotlight 2023 that are TOTALLY worth a quick read:

How B2B events are evolving as the year unfolds

B2B events have changed from being just a brand building exercise to becoming a demand generation engine that can help businesses drive revenue.

To break down this evolution of events, we had on-ground insights from Vedha Sayyaparaju, CTO and co-founder, Zuddl, Mark Whalen, Director of Sales, Zuddl and Ketan Pandit, Head of Marketing, Zuddl.

The session set the context by diving into the changing landscapes of B2B events in terms of expectations, goals and outcomes and also how virtual events have become more measurable thanks to advances in event technology - a must-listen if you’re looking for perspective.

How B2B events marketers can do more with less

As per our survey in December 2022, over 50% of B2B marketers stated that they use at least 4-5 tools across the lifecycle of an event. That’s 4 tools too many. Using different tools is a logistical headache - you already know this. It creates workflow challenges and data silos.

To address this, Arpit Maheshwari, Product Lead at Zuddl took attendees through the latest features that have been designed to empower B2B marketers with a unified approach to events.

The best thing about the session was that it was highly interactive - we saw attendees ask about specific new capabilities on Zuddl such as automatic calendar blocks as well as best practices for attendee engagement.

How to outperform your competitors by redefining B2B webinars

Traditional webinars are on the decline; nobody wants to attend a never-ending monologue, especially online. 

Is there a way to transform your webinars from just another virtual meeting to an engaging experience? That’s exactly what Clinton D’souza, Product Manager at Zuddl, addressed as he walked attendees through the latest updates on Zuddl that are designed to cater to the evolved business needs.

Touching upon Zuddl’s latest integrations and Demo CTAs, Clinton showed attendees how they can run webinars that convert higher number of prospects and eventually contribute to business growth. He also highlighted the ease by which you can stream out your live webinar to leading social media platforms as well as get your on-demand webinar in place in no time.

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How you can unleash Zuddl’s true capabilities and get desired results 

Talking about possibilities is one thing; doing it is another. This is why Ansh Mehra, Product Marketing Manager at Zuddl, took to the stage to take attendees through a step-by-step walkthrough of how B2B marketers can leverage the powerhouse that is Zuddl’s Video Production and Live Streaming Studio to run live events that deliver results.

From creating an immersive brand experience with themes, backdrops and overlays to making a live event a seamless experience for organizers, speakers and attendees with features such as Showflow, this crisp session covered it all - all in a few clicks.

... and that's a wrap from us, for now! Be sure to join us every quarter for exclusive insights on trends and tools that will help you ace your B2B events in 2023 and beyond!

Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.