Whether virtual or in-person, hosting an event requires a lot of coordination and planning. With so many different tasks to manage, it's crucial to have the right tools to make the process as seamless as possible. One option to consider is using a unified event platform, which combines all the necessary features and tools in one place.  Here’s the benefits of this approach

1. Streamlined processes: A unified virtual and hybird  event platform allows all event-related tasks to be managed in one place, such as registration, ticketing, scheduling, and follow-up. This helps streamline processes, reduce errors, and improve efficiency.
   

2. Improved data management: By using a single platform instead of 5 different tools,   event data can  be managed in one place, making it easier to track attendance, engagement, and lead generation. This can help to improve data management and make data-driven decisions with confidence.
   

3. Better communication and collaboration: A unified event platform allows for better communication and collaboration between event organizers, attendees, and vendors. This can improve the overall event experience and ensure that all stakeholders are on the same page.
   

4. Increased scalability: A unified event platform allows for events to be scaled up or down as needed, making it easier to accommodate attendance changes or add new features.
   

5. Cost savings: B2B marketers can  save on costs by eliminating the need to purchase and manage multiple tools and can also save costs on implementation and maintenance.
6. Better customer experience: A unified event platform can provide a seamless experience for attendees, with all the necessary information and resources in one place. This can improve customer satisfaction and increase the likelihood of attendees returning for future events.
   

In conclusion, a unified event platform is more efficient and cost-effective than multiple tools. As you can handle all aspects of an event from one location, you can save time and resources while providing a more seamless experience for attendees. Overall, a unified event platform can be a powerful tool for businesses of all sizes to host successful events and reach their target audience.

Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.