So you're looking forward to hosting your field marketing event, and you have all your pieces in place.

What next?

There’s just one more important activity to do before the live date: a plan-of-action meeting with your sales colleagues who’ll be at the event. This is the time to align on expectations, roles, and responsibilities and put together a coordinated effort to maximize impact at the event.

How early should you schedule preparation and sync meetings?

Sync meetings should be scheduled more frequently as the field marketing event approaches and should align with the need for up-to-date information and coordination.

Early planning phase‍

Monthly sync meetings can be adequate for initial planning, brainstorming, and laying out the groundwork.

Mid-planning phase

‍Fortnightly sync meetings are beneficial during the mid-planning phase, as tasks and details start to take shape, and it's important to maintain a steady pace.

Final preparations‍

Days to weeks before the event, daily or even more frequent sync meetings may be necessary during the final preparations, as there's an urgency to ensure that everything is on track and make any last-minute adjustments.

You need to hold a final meeting at least 3 business days before the event

Fore more such field marketing event tactics, head to our awesome (if we may say so, ourselves!) Field Marketing Guide!