In a recent study by Kyle Poyar, founders and revenue leaders highlighted a key theme for building pipeline through the rest of the year: Bet on events—both large and intimate.
"Folks are seeing fantastic ROI from virtual events, dinners, happy hours, and sporting events—including a 40% conversion from attending a dinner to becoming a sales opportunity," the study revealed.
But here’s the thing—events are far from a new strategy. It’s just been an operational nightmare to go from event to opportunity.
So why do they still feel like running a marathon in quicksand?
Event marketers are buried under a mountain of tactical tasks—data entry, outdated tech, and the pressure to deliver ROI. Sales teams, on the other hand, are stuck waiting for accurate lead data to follow up, watching the clock as the moment slips away.
At Zuddl, we’ve seen this play out time and time again. Event marketers and sales teams share the same pain: slow, manual processes, disjointed systems, and missed opportunities.
That’s exactly why we built the Zuddl Universal Lead Capture (ULC) App.
Our mission is simple: create true alignment between marketing and sales by streamlining the lead capture, enrichment and routing process. With Zuddl’s ULC, every lead counts—literally.
No More Lost Business Cards or Missed Opportunities
Let’s face it, we’ve all been there—jotting down lead info on the back of a business card, only to lose it later in the chaos of an event. With Zuddl’s Universal Lead Capture (ULC), you can kiss those frustrating moments goodbye.
Whether you’re at a large trade show or an intimate networking session, simply scan badges with a few taps. No badge? No problem. Snap a picture of a business card, to capture the data. If the event offers a registration API kit, Zuddl integrates seamlessly, pulling lead details directly from the source. In the absence of an API kit —Zuddl’s AI-enabled enrichment fills in missing details automatically. And if you need to manually adjust the information, that’s possible too. No matter the method, Zuddl ensures every lead is captured accurately and effortlessly.
No more running around playing catch-up later—Universal Lead Capture ensures that no lead is left behind.
Prioritize the Leads That Matter
Post-event, you’re often staring at a mountain of data, wondering, “Who do I follow up with first?” Enter Zuddl’s ULC. Instead of spending hours sorting through leads, ULC lets you qualify and score them in real-time—right there at the event.
With fully customizable intake forms, you can ask the questions that matter. Prospects can be tagged as hot, cold, or VIP, allowing you to focus on the most promising leads before you’ve even packed up your booth.
Oh, and did we mention you can also record voice notes, assign star ratings, or schedule follow-up meetings—on the spot?
Enrich Leads in Seconds
Picture this: You’ve scanned a badge, but the contact info is incomplete—phone number missing, email nowhere to be found. Cue panic. But don’t worry, no need to pull an all-nighter on marketing ops tracking down missing details.
Zuddl ULC’s AI-powered lead enrichment swoops in to save the day, pulling data from 20+ top enrichment providers and filling in the blanks (emails, phone number, title, company) within a few minutes. While this magic happens, you can continue capturing leads or manually enter any details—ULC updates the rest automatically.
By the time you’re done with one conversation, the next lead is enriched and ready to go. No more chasing after half-complete leads. Now, you can actually focus on actual business—like following up!
Engage Beyond the Booth – Build Deeper Connections
Lead capture shouldn’t end when someone walks away from your booth.
Imagine, it’s the end of a long conference day. Instead of just collecting business cards, you invite key prospects to a private dinner or happy hour—right from the app. Sounds way better than a post-event debrief, right? Plus, it doubles your chances of engaging meaningfully with your leads.
With ULC, you can easily send invites, book meetings on the spot, and even integrate your calendar. You can also create after-hours activations and side-events within the app, keeping the conversation going beyond the event floor.
Building deeper connections with your leads? Now that’s a win-win.
CRM Integration – No More Spreadsheet Nightmares
Ah, the dreaded post-event spreadsheet nightmare. You wait days for the conference organizers to deliver your leads, only to find them in a messy format that requires hours of cleanup. And by the time you’re ready to follow up, your leads have grown cold.
Not with Zuddl’s ULC. The app integrates directly with your CRM and marketing automation tools, syncing lead data in real-time. No more reconciling spreadsheets or dealing with clunky imports. You can start following up with your hottest leads while they’re still excited, giving your team a huge edge in closing deals.
With ULC, there’s no lag time—just smooth, streamlined lead management.
Ready to Turn Your Events into ROI Machines?
From effortless lead capture to real-time enrichment and deeper post-event engagement, this app will take the 'vent' out of event marketing and make your life easy!
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