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Adobe Summit 2023 is just around the corner! 

For the uninitiated, the Summit is basically like one of the Superbowls of the marketing world. It’s 3 days of explosive new ideas, insights, and hands-on learning opportunities from the best in the business, networking with 100s of peers, plus lots and lots of creative energy ⚡ Last year's edition was attended by more than 100,000 people from around the world!

When is Adobe Summit 2023? March 21-23

‍Where is it? This year’s edition is hybrid, with attendees able to attend at the in-person venue at Las Vegas or tune in virtually.

Here’s what you can look forward to this year:

🎓Hearing directly from visionaries

‘The West Wing’ fans (like us) are thrilled that Aaron Sorkin, Academy Award–winning Writer and Director will hit the stage for keynote speeches, alongside Shantanu Narayen, Adobe chairman and CEO, along with Anil Chakravarthy, president of digital experience business. The A-star lineup also includes:

• Karen Hopkins Global CMO, EY
• Marcus East, Executive VP & Chief Digital Officer, T-Mobile
• Susan Somersille Johnson CMO, Prudential Financial
• Dave Ricks CEO, Eli Lilly and Company 

…making the Summit a must-attend if you’re looking to learn directly from leaders from the world’s top brands.

🧠Actionable learnings from Super Sessions

Super Sessions span nearly all Summit tracks, including commerce, customer journey analytics, personalization, B2B marketing, and more. Each gives you the opportunity to dive deep into Adobe product innovations and customer-driven use cases. You’ll walk away with tactical  insights and intel that’ll earn you praise from your leadership. Here are a couple of sessions that caught our eye:

🪄Impactful Experiences: From Content Creation to Personalization

As the demand for more and better content continues to rise, organizations need new ways to create, manage, and personalize content. Discover how to transform your disjointed content supply chain into a well-oiled content machine that drives value at scale.

💡Using Data and Insight as a Force Multiplier for CXM

Customer engagement is inherently omnichannel, which can produce silos of unconnected data with fragmented insight. Learn how to transform your CXM approach with unique omnichannel insights that fuel real-time acquisition, retention, cross-sell/upsell.

📈Scale Your B2B Organization with Next-Generation Experiences

It’s time for B2B businesses to scale using a new blueprint that focuses on the right prospects, creates a fast-track to sales, and optimizes for revenue impact. Learn the keys to a highly efficient marketing-led growth engine fueled by next-gen experiences and automated marketing and sales collaboration.

🤝Network with Adobe experts and marketing peers around the world

There’s nothing quite like striking up a conversation with a peer who ‘just gets it’ ie. can understand your challenges, struggles and goals in a way your well-meaning best friend can’t. These conversations are great foundations for exchanging and sparking new ideas, building an authentic professional relationship, and laying the groundwork for new opportunities. At the Summit, you’ll have plenty of opportunities to do just this, and connect with marketers and creators as well as Adobe peers.

🤌Attend virtually - for free!

If you can’t make it to Vegas, don’t worry. You can still attend the virtual Summit,  and watch the same keynotes and take part in the same Super Sessions as those at the venue. Plus, you can do this for free! Yes, you read that right. 

If you’re on the fence on whether to attend in-person on virtually, click here for information that can help you decide.

The takeaway

The depth and breadth that Adobe Summit offers - in terms of the topics covered, and the deep dives led by industry leaders - means that instead of attending 20 different webinars throughout the year, you can just attend this one event instead. Whether you decide to attend in-person or virtually whilst in your pyjamas, this one’s worth your time.