The B2B Marketing Exchange (#B2BMX) 2024 in Scottsdale, Arizona, is shaping up to be an essential event for B2B marketers aiming to revamp their strategies and accelerate growth. With over 80 sessions across five tracks, including Content2Conversion, Demand Gen Summit, Sales Impact Summit, Go-To-Market Strategy, and ABM In Action Live, the event promises a wealth of learning and networking opportunities. Here's how event marketers can make the most of #B2BMX 2024:

Must-attend sessions and speakers

Opening Keynote: "B2B Content Lessons From Taylor Swift: Shake Off Your Old Strategy & Experiment To Engage" by Phyllis Davidson (Forrester)

Nope, you don't have to be a Swiftie to enjoy this one! 

Davidson will explore innovative content strategies, emphasizing personalization and experimentation, drawing inspiration from Taylor Swift's approach to engaging audiences.

Keynote: "Elevating B2B Marketing: Transforming Challenges Into Opportunities With Customer Experience" by Dan Gingiss (The Experience Maker)

Learn how integrating customer experience principles can transform B2B marketing challenges into opportunities, driving significant organizational change.

Keynote: "B2B Buyers Want A Better Purchasing Experience — Get The ABM Framework That Delivers It" by Steve Armenti (Google)

Armenti will discuss using Account-Based Marketing (ABM) to meet the evolving needs of today's B2B buyers, offering a fresh perspective on enhancing the purchasing experience.

"It’s Not A Sales Or Marketing Issue; It’s A Brand Issue: No BS Brand Tactics For B2B Marketing Leaders Who Want To Win" by Kate DiLeo (Brand Trifecta)

This session will focus on no-nonsense brand tactics that B2B marketing leaders can employ to distinguish their brand and achieve market success.

Networking and special events

CMO Mentors Program:

A unique opportunity to connect with seasoned industry veterans, offering guidance and insights to up-and-coming practitioners.

CMO Exchange:

An invite-only event for CMOs to share strategies, challenges, and successes in a confidential setting.

B2B Marketing Exchange Happy Hour:

Join 150 Marketing leaders for drinks and dinner - hosted by Chili Pipper, Navattic, RollWorks and Zuddl!

Making the Most of #B2BMX 2024

• Plan your agenda: With over 80 sessions, prioritize those that align with your strategic goals and challenges. Consider a mix of keynotes, breakouts, and workshops for a comprehensive learning experience.
• Engage actively: Participate in Q&A sessions, workshops, and networking events. The more you engage, the more you'll gain.
• Connect digitally: Use the event's hashtag to share insights, connect with speakers and attendees online, and extend your networking beyond the physical event space.
• Follow up: After the event, reach out to the contacts you've made. A quick LinkedIn message or email can help cement new relationships and open doors to future collaborations.

Have fun!