Event marketers, we hear you. Managing guest lists, capturing insightful attendee data, and reaching diverse global audiences shouldn't feel overwhelming. That’s why our March updates put the power back in your hands—simplifying event management, delivering deeper attendee insights, and ensuring your content speaks clearly to everyone attending, no matter where they're from.

Here are three of Zuddl's latest enhancements that make your job easier and your events even better.

1. Audience Control: Enhanced Control and Flexibility for Registrants

Managing invite-only events often means striking a balance between exclusivity and flexibility. The new Audience control feature simplifies this balancing act by giving organizers precise control over who can attend and how many additional guests they can bring.

How it works:

• Organizers can enable or disable the option for invitees to bring their plus one, colleagues, or extra guests who aren't originally on the invite list, via a simple toggle under Registrations > Advanced Settings > Invite Lists.
• You have the flexibility to set a specific guest limit for each invite list or apply a common guest limit across all lists.
• During ticket purchase, the invitee will only see ticket options based on their guest limit—even if the event’s ticket limit is higher—ensuring clarity and preventing confusion.

Why this matters for event marketers:

• Streamlined Registration: Attendees clearly understand how many guests they can invite, removing ambiguity and friction from the registration experience.
• Controlled Flexibility: You maintain full control over event exclusivity while providing attendees the flexibility they desire.
• Efficient Management: Reduces manual intervention and administrative overhead by automating guest limitations directly within the registration flow.

Example: A VIP attendee can easily register themselves and their +1 for the concert or evening entertainment at your user conference. They can bring additional guests up to their allotted guest limit, without encountering mismatches or errors.

2. Enhanced Integrations: Rich Attendee Insights from the Start

Every attendee’s journey contains multiple milestones—from invitation to post-event interactions. Our Enhanced Integrations feature now captures critical attendee statuses before they even register directly into your CRM, starting the moment the attendee is invited.

How it works:

• We now support additional attendee statuses including Invited, Invite Declined, Registration Attempted, Registration Abandoned, Registration Pending for Approval, Approved but not Registered, and Registration Rejected.
• Salesforce & Marketo: Organizers can map these new statuses directly under ‘campaign member status mapping’ & ‘program member status mapping’ in salesforce and marketo respectively - at the organizational level, customizing them further at the event level.
• HubSpot: Attendee statuses are passed as activities, and you can easily map these under the ‘Status fields’ tab, selecting specific activities to track.
• Zapier: A new trigger "New Registrant Status" allows you to choose the exact attendee statuses you want to pass to connected applications.

Why this matters for event marketers:

• Immediate Visibility: Gain real-time insights into attendee behavior, from initial invitation to final attendance, right inside your CRM tools.
• Proactive Engagement: With detailed status tracking, you can quickly identify attendees needing additional nudges or personalized outreach at key milestones.
• Enhanced Personalization: Richer data integration allows for targeted marketing efforts, resulting in better attendee experiences and higher engagement.

Example: If a prospective attendee abandons their registration midway, this status immediately syncs to Salesforce or Marketo. Your team can then trigger timely, personalized follow-ups, significantly increasing registrations.

3. Translated Captions: Making Your Events Accessible in Multiple Languages

When hosting global events or webinars, language shouldn't limit engagement. Zuddl’s enhanced Translated Captions feature lets attendees easily choose their preferred language for real-time captions allowing the message to resonate clearly with every attendee.

How it works:

• We've expanded support to 7 languages: English, French, German, Italian, Portuguese, Spanish, and Japanese.
• Set up is straightforward—you simply select the languages you need under the Advanced Settings > Accessibility Settings > Automated Captions menu. 
• Clearly indicate your event’s source language, then choose up to 6 additional caption languages for your attendees.
• You can designate one of these languages as the default, and even specify whether captions apply to the current stage or all event stages, customizing the accessibility experience.

Why this matters for event marketers:

• Boost Global Engagement: Engage attendees from diverse linguistic backgrounds, making content more relatable and understandable for international audiences.
• Enhance Accessibility and Inclusivity: Improve participation from non-native speakers and attendees who prefer captions to audio, increasing overall attendee satisfaction.
• Customizable and Scalable: Easily adjust caption languages per event stage, providing attendees a tailored experience without additional hassle.