The 'State of Event Marketing' report reveals a clear trend: successful events require distinct marketing and logistics streams. Quick attendee confirmation is crucial – especially for high-stakes events where getting the right people in the room matters most.

Yet approval processes often create bottlenecks. Sales teams get stuck with limited visibility, updates get buried in emails, and delays pile up. Our enhanced Slack + Salesforce Integration solves this, bringing real-time approvals and attendee insights directly into Slack. Now your team can move faster and keep the right prospects engaged from start to finish.

Lack of Real-Time Event Insights

Without seamless integration, event teams struggle to:

• Keep approvals and notifications organized across different events.
• Quickly approve or reject attendee registrations without logging into multiple platforms.
• Equip sales teams with key attendee insights for better follow-ups and engagement.

Intelligent Slack + Salesforce Integration

We’ve added three major improvements to our existing slack integration to streamline event workflows:

1. Faster Approvals, Less Delays - Previously, approvals had to be managed separately within the Zuddl platform. Now, when an attendee registers for an event requiring approval, organizers can approve or reject the registration in slack to make real-time collaboration with decision-makers and other team members easy.

2. Smarter Event-Level Slack Notifications – Instead of funneling all event updates into a single Slack channel, you can now configure notifications at the event level. This means:

• Choose different Slack channels for different events.
• Keep updates focused and relevant to the right teams.
• Avoid clutter and confusion with more targeted notifications.

This speeds up decision-making and ensures a smoother attendee experience.

3. Sales Teams Get the Right Insights, Instantly – Event organizers can now decide which attendee details are visible in Slack notifications. Pull in registration form data, dietary preferences, hotel assignments, or key Salesforce insights such as Opportunity, Lead source, Contact Status, Account Name etc.

This means:

• Sales reps can instantly see critical attendee data for immediate follow-up.
• Teams can personalize follow-ups before, during, and after the event.
• No more switching between multiple platforms to get the information you need.

4. Follow-up with Speed 

When a contact from a sales rep’s account registers or attends an event, they receive an instant notification in Slack. If no account is linked in Salesforce, the lead or contact owner gets notified instead.

• Sales reps can act fast and plan their outreach while prospects are actively engaging.
• No lead goes unnoticed.

Why This Matters for Event Teams

Strategic Attendee Decision-Making –. Approve or reject registrations instantly in Slack. Quickly approve and reject to get the right people in the room.

Better Team Alignment – Sales and marketing teams receive relevant event updates without the noise.

Smarter Attendee Insights – Sales reps get real-time visibility into attendee details, making for customized conversations, VIP treatment, and faster and more effective follow-ups. .  

More Efficient Workflows – No more jumping between platforms; everything is synced across Slack, Zuddl, and Salesforce.

Who Is This For?

If you’re an event marketer, organizer, or sales leader, these enhancements will make your life easier. Whether you’re managing large conferences, field events, or invite-only executive gatherings, you’ll benefit from real-time approvals, better notifications, and deeper attendee insights.

Ready to Work Smarter?

Our Slack + Salesforce Integration Enhancements are now live! Activate them today and experience a faster, more connected way to manage events.

Need help setting it up? Visit our knowledge base or contact our support team.