Recently, in one of our favorite online communities, we were deep in a lively discussion about unforgettable event ideas. That’s when Steve Murphy, Director of Marketing at PayNearMe, shared a gem: “Hide Where’s Waldo figurines around the show floor, and let attendees redeem them for high-value prizes at your booth. If someone takes a demo, give them a hint on where to find one.”
Sounds wild, right? But as event marketers, we know that these ideas can transform an event into an experience. With Zuddl’s new gamification feature, you’re not just dreaming up challenges like this—you’re making them a reality. Forget digital-only engagements; it’s time to bring your event to life in ways that are fresh, interactive, and unforgettable.
Gamification just got so REAL!
Why Gamification for In-Person Events? Why Now?
The global event management software market is projected to grow to $18.4 billion by the end of 2029. (Source: Globenewswire)
As this industry expands, event attendees expect more than just passive participation—they crave memorable, interactive experiences. According to the Journal of Conventions and Event Tourism, events that incorporated gamification saw a 29% increase in attendee satisfaction, making it clear that gamification has a powerful impact on event success.
In-person events often suffer from low engagement outside of scheduled sessions. Attendees may have downtime but aren't sure how to use it productively. Zuddl addresses this by turning these unstructured moments into opportunities for engagement, networking, and exploration. Attendees now have fun challenges to complete, sponsors get more foot traffic, and organizers can drive engagement across the event.
How does Zuddl’s Gamification Work?
Zuddl’s latest gamification feature elevates attendee engagement by gamifying in-person and hybrid events. Whether it’s a scavenger hunt around the event venue, encouraging photo submissions, or rewarding participation in sessions or sponsor booths, this feature makes in-person events more engaging.
Organizers can create customized games and tasks for attendees, and participants earn points or badges for completing these tasks. To enhance the competitive spirit, Zuddl also provides event, game, and task level leaderboards, where organizers can declare winners and offer prizes like gift cards or swag, completing the gamification cycle.
What’s in It for You?
Zuddl’s gamification feature isn’t just about fun and games—it delivers tangible value for attendees, event sponsors and organizers:
- Enhanced Attendee Engagement
By encouraging real-world activities, Zuddl makes in-person engagement more dynamic. Attendees are more likely to stay involved throughout the event, creating a more immersive experience. - Boost ROI for Organizers and Sponsors
Gamification helps organizers and sponsors maximize their event investment. By driving attendees to visit specific areas, attend sessions, and interact with sponsors, the entire event becomes more interactive and valuable for everyone involved. - Competitive Differentiation
While other platforms may offer gamification, they often focus on app-based interactions, like answering polls or submitting questions. Zuddl’s feature is different because it extends beyond the app to engage attendees in real-world activities like scavenger hunts and photo challenges—offering a deeper, more memorable experience.
How Gamification Fits into Zuddl’s Platform
Zuddl’s gamification feature is available as an add-on module, designed specifically for hybrid and in-person events. While fully integrated with the broader platform, this module operates independently, giving organizers the flexibility to incorporate fun, real-world activities that naturally draw attendee participation.
Organizers can easily define the tasks, personalize them for different audience groups, and offer interactive experiences. With more options on the way, the module continues to evolve, offering even greater opportunities for engagement.
The Future of Gamification
Zuddl’s gamification feature will continue evolving. We’re constantly looking for ways to improve and add new task types to keep up with the evolving needs of event marketers. The future is bright for in-person engagement, and Zuddl is leading the charge in making it all possible.
Ready to engage your audience? Click here to explore Gamification further.
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