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Hold onto your hats, folks…

We're about to unveil some game-changing updates that are going to revolutionize the way you craft user conferences. In a world where every event needs to leave a lasting impression, you need tools that are not just good, but exceptional. 

We've been listening, tweaking, and perfecting Zuddl to ensure you have everything at your fingertips to design those standout experiences.

Ready to explore? Let’s jump in:

1. In-Person Locations

• The Highlight: Organizing a hybrid or in-person user conference? You can now help your in-person attendees save time by adding a location and uploading a map link of your venue. You can paste links for dedicated sessions or meeting rooms. Attendees will have access to all the maps via their Zuddl Mobile App.

• Get started: Head over to the 'Locations' tab in the 'Venue Setup'. Add your venues and pop in that map link. Guiding your attendees has never been this easy!

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2. Audiences

• The Highlight: Say hello to 'Audiences' - our smart tool that lets you create dedicated lists of your prospects. Think of it as your personal grouping assistant. With 'Audiences', targeted communication is super easy, eliminating the need for external email services.
• Get started: Dive into the 'Audiences' page under the 'People' section. Zuddl’s got some pre-set audiences ready for you. Want more? Craft your own groups, even for those yet to RSVP. Streamlined, targeted, and efficient.

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3. Custom Communications

• The Highlight: With our enhanced 'Audiences' feature, you can now plan different emails for pre-event, live event and post event communication. To make this more useful, you can choose specific audiences so that you send targeted messages to the right audience at the same time.
• Get started: Navigate to the 'Custom' tab in the 'Communication' section of the organizer dashboard. Pick your audience, set the time, craft your message, and voila!

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Remember, every event tells a story, and with these updates, you're equipped to make yours legendary.

History informs us about the future - and the same holds true for B2B conferences.

By looking back, we can glean insights that help us move forward with clarity and purpose. And this perspective becomes even more invaluable when it comes from an industry veteran who has witnessed the ebb and flow of event technology over the years.

Enter Sharyn Fitzpatrick, a top-55 event technologist who currently helms events at Sysdig, a cybersecurity software company.

Sharyn has been in the events industry for over 25 years, and carries with her some invaluable learnings from her journey. She has seen the industry evolve, adapt, and transform. 

So, when she shares a nugget of wisdom or a tale from her journey, it's not just a story – it's a roadmap.

Here's a quick look at some pearls of wisdom she shared with us in a recent edition of Event Heroes.

Staying agile with event tech is not optional

We’re not trying to sound like Captain Obvious when we say event technology is advancing at a rapid pace, because it’s still relevant - every passing day.

Platforms are evolving, new tools are emerging, and the integration possibilities are expanding. For event marketers, this means continuously updating their knowledge and being ready to adapt. Leveraging the latest features and integrations can significantly enhance the attendee experience.

Psst: Read how Zylo used Zuddl’s Saleforce integration to create 46% growth in new pipeline from their user conference SaaSMe 2023

When asked about leveraging event tech to build better events, Sharyn says "You need to be able to use an API or an embed code... platforms that have been more open source, open API, not a closed API will allow you to create a better experience for your attendee."

Always have a backup plan... or three

An event with zero challenges? - that’s Utopia!

Technical issues, unexpected changes, or disruptions can throw a wrench in the most well-laid plans. Sharyn emphasizes the importance of not just having a Plan B but also a Plan C and beyond. Being prepared for multiple scenarios ensures that you can pivot effectively, no matter what challenges arise.

“One of the stories I love telling is when we did this Charlie Miller webinar in February. I got a call at 4 am that one of our assisting speakers was sick and couldn't attend... so you've got to have kind of a backup plan for the different things that you do.” Sharyn remarks.

‍Harness creativity in your strategy

In the bustling area of event marketing, creativity is the only differentiator, and has always been. 

It's not just about having a unique theme or engaging content; it's about reimagining the entire attendee experience. 

From the way content is delivered to the engagement strategies employed, every aspect can benefit from a touch of creativity.

"Creativity is the soul of having a good events program... I believe in finding creative ways to deliver the right webinar experience." advises Sharyn.

Audience first, always

The logic is simple, really. Unless you truly know who your audience is, how can you expect to create an impactful event experience that captivates and converts?

Knowing who you're catering to, their preferences, expectations, and needs, is paramount. Tailoring your event experience to resonate with the audience ensures that you're providing them with authentic value and not just giving them a lofty philosophy that won’t make a difference to their career. 

After all, an event is as successful as the value it provides to its attendees.

Sharyn reiterates this approach by stating: "Make sure you know who you're doing the events program for, who the target audience is, and what experience you want to create."

We hope these pearls of wisdom help you shape your own memorable event marketing journey.

You can also watch our entire conversation with Sharyn at your convenience!

"Ok, Google, tell me why I should attend Google Cloud Next 2023?"

As one of the most awaited tech events of the year, this event promises a deep dive into the latest innovations in cloud technology. 

If you're still wondering if you should attend, here's a sneak peek into what's in store:

What’s it all about?

Google Cloud Next is Google Cloud's premier annual conference, a gathering where technologists, innovators, and decision-makers come together to dive deep into the latest advancements in cloud technology. From illuminating keynotes to hands-on learning sessions, the event offers a unique blend of technical content, strategic insights, and opportunities to connect with experts and peers.

Whether you're an IT professional, developer, or a tech enthusiast, Google Cloud Next promises to equip you with the knowledge and tools to shape the future of cloud computing.

What you can expect:

This event is up your alley, if you wish to:

• Dive into Google's recent breakthroughs in AI, data protection, efficiency, and beyond.
• Delve into main presentations, detailed discussions, and live demonstrations.
• Engage in practical workshops, educational sessions, and get certified on the spot.
• Stay informed with the latest product trajectory news.
• Network with Google's top visionaries at the executive gathering hub.

Top speakers to look out for:

Thomas Kurian - CEO of Google Cloud‍

With his vast experience and vision, Thomas's insights into the future of cloud technology are known to be enlightening. With nearly 30 years under his belt, he's honed his skills in engineering, cultivated strong business relationships, and effectively led large teams. Thomas is on the advisory councils for Stanford's Graduate School of Business and Princeton's School of Engineering.

Brad Calder - VP, Engineering at Google Cloud

Brad's sessions are known for their technical depth, providing a granular look into the workings of cloud technology. Brad Calder holds the VP and GM position for Cloud Platform and Technical Infrastructure at Google Cloud, managing networking, storage, data analytics, and core compute sectors. He has published over 100 papers in the areas of systems, architecture and compilers.

Aimee Catalano - Senior Director, Google

Aimee is a renowned expert in the go-to-market strategy for partner ecosystems and is notable for her contributions to DEI initiatives. Over her two decades in enterprise marketing, Aimee has led numerous leadership roles in both large and small firms, notably as the VP of Corporate Marketing at Pure Storage and the VP of Alliance Marketing for Citrix.

Sessions you may like:

What's new with generative AI at Google Cloud

Experts including David DeSanto from GitLab, and key figures from Google and The World Bank, will delve into Google Cloud's advancements in generative AI. Learn how organizations are leveraging these innovations and stay tuned for exciting announcements in Machine Learning and Generative AI.

What's next: Redefining productivity with Google Workspace

Join Harris Beber, Kristina Behr, Dave Citron, Yulie Kwon Kim, and Aparna Pappu from Google at the Blue Shield of California Theater at YBCA from 12:15 - 13:00 GMT-7. Explore how Google is revolutionizing work by integrating AI into daily productivity tools. This session will unveil Google's vision for the future of collaboration and how Google Workspace can elevate creativity and efficiency in the modern hybrid work environment.

Collaboration 2.0: The Evolution of Work through AI and Data‍

Join Brian Goldstein from Google, along with industry leaders from Dialpad and OpenText, as they discuss the transformative impact of AI on collaboration technologies. This session delves into how intelligent tools are reshaping the modern hybrid workplace, empowering employees to achieve peak productivity. Learn from experts at the cutting edge of AI and data integration, and discover strategies to future-proof collaboration while maximizing outcomes.

Innovators Hive | Google Cloud Next ’23

Innovators Hive is the go-to spot for developers and practitioners to discover the latest from Google Cloud. Whether joining in-person or virtually, this is your destination for up-to-date learning materials, Innovators program details, engaging challenges to test your expertise, and exclusive digital badges for Next ’23 participants.

Elevate your Possible with Enterprise-Ready Generative AI powered by Google Cloud

Join Genevieve Chamard, Steve Jones, and Jennifer Marchand from Capgemini as they explore the synergy of human intelligence, cloud, and Generative AI. This session will guide enterprises on leveraging the latest technologies, showcasing real-world applications and strategies in the cloud for scalable and responsible business growth.

The when, where and how:

• Date: October 11-13, 2023
• Location: Moscone Center, San Francisco, with select content and interactive experiences available online.
• Registration: Head over to the official event page to secure your spot. (just a heads up - most sessions are already full, so decide fast!)

Ever felt the pressure of creating a standout event on a shoestring budget? 

You're not alone. 

Kimberly Wong, Senior Manager - Field Marketing, Global Events and Experiences at Paddle, knows that struggle all too well. Having worked in the hospitality industry prior to entering the B2B SaaS space, Kim’s experiences with running events are as unique as they come!

That’s why we sat down with her and discussed tried-and-true strategies to make every penny count and elevate your events without emptying your pockets!

And since ‘time is money’, let’s save you some and head right into the takeaways.

Hack 1: Build genuine vendor relationships

As event marketers, we all deal with vendors who help us translate our vision to reality. At this stage, it’s important to not think of your vendors as mere service providers, but rather as partners in your success. 

Kimberly's approach underscores the value of these relationships. She notes, "Coming from hotels, I had a network of vendors that I rely on for various needs like swag, rentals, lighting, AV, and more. Building relationships with these vendors is crucial because you develop trust in their work quality." 

How does this help with your budget? A better relationship means a better understanding of each other's needs. More open communication channels can lead to smoother operations, fewer misunderstandings, and even better deals or value-added services!

Hack 2: Know your non-negotiables

Every event rests on key pillars, the non-negotiable elements that define its core. Kimberly advises to identify and prioritize these from the get-go. 

She suggests, "Start with the non-negotiables. Things that are never going to change." This isn't just about budgeting; it's about understanding the essence of your event. By identifying these pillars, you’ll ensure that the most critical aspects of your event remain uncompromised, allowing for flexibility and cost cuts in other areas without diluting the event's main objectives.

“For example you know how many people you're going to send on the team, you know you're going to need to do XYZ meals, you know you're going to have to pay this speaker right? When you start with that you get you get a base of what you're going to need to spend.” adds Kimberly.

Hack 3: Tap into community insights

In today’s super-saturated space of B2B events, no one person has all the answers. Kimberly champions the idea of leaning on the collective wisdom of the community. 

She mentions, "Joining an association... you connect with planners and suppliers that become your back pocket." This isn't just about networking; it's about shared experiences, learning from others' successes and mistakes, and tapping into a reservoir of knowledge that can help you navigate challenges, anticipate trends, and make informed decisions.

Hack 4: Prioritize quality over quantity (at any cost!)

The phrase ‘do more with less’ is great - as long as you don’t end up coming off as a cheapskate.

Kimberly offers a word of caution that while cost cutting, you may want to steer clear of cutting high-impact elements too thin, which in turn dampens the “oomph” factor of your event.

For instance, she emphasizes, "You don't want to skimp on the kind of swag or giveaways... if it's good, they'll keep it; if not, they'll probably leave it back at their hotel room." 

This is about the legacy of your event. It's about ensuring that every touchpoint, every interaction, and every takeaway resonates with quality. 

Liked these tips? Try ‘em out and let us know what worked for you? Also, you can watch our full conversation with Kimberly Wong on-demand for more insights!

Demand gen has just gotten harder over the past 2 years. 

“A surge in competition for running ads, leading to a substantial increase in advertising costs, the absence of new channels and the  decline of existing ones such as Bing, have significantly limited marketers' options, making it harder to reach and engage target audiences effectively” explains Anshuman Sethi, Digital Lead at Zuddl.

But against this backdrop, 74% of marketers say that events are their most important demand generation tactic, no doubt because they foster direct engagement and deeper connections than a post on a social media platform or an ad on your feed.

So in other words: yes, you definitely should be leaning more into demand gen events, whether roadshows, educational lunch and learns, or webinars. But you can also be smarter about how you’re going about it.

With Zuddl, you can orchestrate and control all your demand gen events from one dashboard. This means you have easy access to tools to run your events, and data to optimize critical processes that influence more and better outcomes! Win-win-win.

Here’s how Zuddl makes it simpler for you to get more out of your demand gen events - before, during, and after an event—as well as between events.

(1)Before:Get more prospects to actually turn up for your events

Getting prospects to turn up for demand gen events is half the battle won. To help cut through all the digital noise, Zuddl enables you to do the following:

1. Create non-boring landing pages for your events: Reel prospects in with landing/registration pages that make prospects want to attend the event.

2. ‘Book’ their time with automated calendar blocks: Google-Calendar block it or it doesn’t exist. By automating a calendar block when they register for your event, you’re upping the probability of them remembering to turn up.

3. Keep your event top of mind by automating email reminders: And double-down on the reminders by sending them friendly email nudges to show up.

With these tools, influence higher attendee turnout for your events.

(2)During:Use real-time data intel + integrations to improve pipeline acceleration

Using different tools and platforms to collect and manage prospect event data makes it difficult to get a clear, full understanding of an individual’s use-cases, goals and pain points. Zuddl pulls real-time data from all activities and actions taken by prospects across the lifecycle of a single demand gen event, and across many events too. This enables your teams to do the following:

1. SDR teams can identify high intent leads easily: Customizable registration forms let you collect information that can help your team quickly spot which are ICP and non-ICP, and prioritize follow-up too.

2. Better follow-up with context from event engagement: Combining registration data with visibility into actions taken by a prospect during an event - for instance, a question asked, or a response to a Poll - can help Sales make their outreach more personalized, as it makes the prospect feel better seen, heard, and understood. It’s the difference between a “Thanks for attending our event” and “Here’s a helpful ebook that can help you with this challenge you mentioned during the round-panel session at the conference."

3. More timely follow-up too: Using an integration like Slack means your Sales or Growth team get instant alerts about when their prospects register and attend. They can then strike while it's hot i.e. connect  with contextual data in seconds and engage better - rather than send out an email days or even a week after the event is over. Conversely, this also means that your Sales colleagues know when prospects have not registered - an opportunity for a follow-up too.

4. Visibility into prospect activity in many events instead of just 1: Get a complete picture of the user journey across multiple events and webinars. Use this information to nurture warm leads or build pipeline within an existing account. 
   

Better intelligence = better follow-ups = more conversions. Click here to read how Zylo drove 46% in pipeline from their virtual event using Zuddl.

(3)After:Use analytics to improve the performance of your demand gen events

If you’re not improving your results, you’re flatlining. Zuddl’s analytics dashboard helps you analyze what's helping and hurting the performance of every marketing activity, from registration rates to email opens to collateral downloads, with which you can make changes to improve results. For example you can:

1. Optimize events and webinars for the right time and day: Look at the turnout rate for your events and identify which time/timezones attracted the most attendees.

2. Optimize event duration to boost stickiness: Using analytics, Cloudsmith noticed that attendees were only staying 30-40 minutes at their 1 hour webinars. They decided to reduce the duration and saw an immediate uptick in ‘stickiness’ and engagement. Read more about Cloudsmith's success here.

3. Track day-wise registration and engagement trends for better demand generation: Run smarter marketing campaigns for specific segments based on their area of interests, which you can see via registration and engagement at specific sessions, stages, and booths.

The takeaway: Demand gen doesn’t have to be demanding

Using Zuddl tools can make it easier for you to get more out of your demand gen events. 

✅ Attract net new leads by creating fun and exciting registration pages using the landing page builder. Use customizable registration forms to collect pertinent info     about attendee profiles.

✅ Keep your events top of mind and boost turnout by using automatic calendar block and email reminders.

✅ Optimize performance of your demand gen events using analytics to identify best day, time, duration and trending topics.

✅ Empower sales to interact with prospects and personalize their outreach with real-time and easily accessible attendee analytics.

✅ Use analytics and insights to create the right strategies to extend and continue engagement between events.

Crafting a virtual user conference is more than just organizing an event; it's about creating a memorable digital journey for every attendee.

And as an event marketer, you know all too well that putting together an impactful virtual user conference comes with its own challenges.

The good news is that these challenges can be overcome when you have the right conference technology partner on your side. 

So let’s break down the top challenges and see how the right event tech can help you obliterate them!

Challenge 1: Crafting a personalized attendee journey

Every participant at your user conference, be it a customer, partner, or prospect, has unique expectations from your event. But without a tailored registration processes, event communications and experiences, it becomes impossible for you to engage with them in a meaningful way.

How Zuddl helps:

• Tailored registration: Use conditional logic to personalize your event registration forms as per your attendee persona.

• Data-driven outreach: Empower sales to interact with prospects and personalize their outreach with real-time and easily accessible attendee analytics - such as the information filled in registration forms, questions asked, answers to Polls, the sessions spent at most, etc.

Challenge 2: Delivering a true on-brand experience

Your brand has its own identity and voice, and your design team is probably fantastic! But even they can be stifled by limited platforms can sometimes dilute that uniqueness, making your event feel less authentic and potentially alienating your audience.

How Zuddl helps:

• Customizable touchpoints: Infuse every event detail with your brand essence.
• Diverse visual options: Access a rich library of visuals or integrate your unique designs.
• No code builders: Publish fully customized promotional landing pages and attendee emails with Zuddl’s no-code builders.
• Elevated event streams: Our branding themes ensure your event stands out and feels authentic.

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Challenge 3: Overcoming integration bottlenecks

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Data drives successful events. However, limited or clunky integration can disrupt the flow, leading to manual workflows, potential errors, and missed opportunities - aka a ‘pull-your-hair-out and scream’ situation for any marketer.

How Zuddl helps:

• Seamless integrations: Zuddl's intuitive two-way integrations ensure a continuous data stream in virtually real-time.

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• Strategic data utilization: Link CRM with event data for actionable insights, optimizing attendance and engagement.
• Real-time sales alerts: Keep sales teams in the loop when key stakeholders from an account engage, maximizing opportunities.

Challenge 4: Ensuring studio-quality events

‍The absence of a robust, integrated studio in your conference platform can be a total dampener on your user conference, rendering your sessions low-impact and your session management glitchy, with a lot of room for panic for you as well as your speakers.

How Zuddl helps:

• Professional speaker management: Conduct dry runs and coordinate with speakers effortlessly during live events.
• Content versatility: Choose between live, pre-recorded, or a blend of content, ensuring optimal quality.
• Quality content creation: Studio is a powerhouse that lets you not only stream quality content but also leave you with branded session recordings, which means your teams can use event videos for follow-up the very next day after the conferene is over.

Of course, we can go on and on, but we highly recommend you watch this on-demand product tour to see how your next virtual conference can be your most epic one yet!

With the July updates, we bring you even more control for event creation and management.

The major highlights include custom communication, better duplication settings, more integration support, and an improved registration page.

Send custom emails

Get even more control over your communications

You can now select attendees and send them custom emails from the People section. The section also has filters now - you can separate attendees by status (attended or not attended), by type (attendee or booth owner), and by custom access groups to help you choose the ones you want to email.

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More control for duplication

Keep the settings you want, leave the rest behind

When you duplicate your event or webinar, you can now choose which settings to duplicate to the new version. Studio backstage is also duplicated now.

Presenting Wistia for webinars

Push your webinar recordings to Wistia

We all know what Wistia does. If you don’t, go check out their homepage. We’ve been supporting this feature for our events app and extending it for webinars.

Yes, Wistia integration is now also available for webinars. You can now use the integrations to push webinar recordings to Wistia.

How cool is that?

An improved registration page

Draw your attendees with a slick new page design

We’ve made multiple improvements to the landing page setup. You can add an image or video as a page banner (carousels are still supported for older pages), upload a logo for the page, and the countdown timer has a new animation.

That's a wrap for now!

Want to see Zuddl in action? Book a demo today.

It seems simple enough: a webinar registration page that is simultaneously 1) engaging and simple to navigate for attendees, and 2) captures essential marketing intelligence about registrants for marketing and sales teams to nurture down-the-line. 

But a registration page and process that can accomplish both is more an exception than a norm. 

B2B event marketers can be hampered or limited in their efforts by tech that constrains customization and personalization — meaning that it can actually be extremely difficult to make the registration page look a certain way, or have your registration form display fields that are important for your business. This not only negatively affects attendee engagement but can also limit your valuable follow-up data.

Built to address these frustrations, here’s 3 ways Zuddl Webinars helps make the setup of webinar registration easier for B2B event marketers.

1. Easy branding with our webinar landing page builder

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An intuitive interface allows you to simply drag and drop elements - text, images, buttons etc. easily. Then, input your brand's color codes and select matching fonts. This ensures consistency with your overall brand identity, creates an engaging and cohesive experience for your registrants, and just makes attending your webinar more appealing!

Your TLDR takeaway:

• Drag, drop, preview, publish - no coding needed
• Choose from a variety of templates to get started
• Customize a template with your brand colors and fonts

2. Unrestricted customization with registration forms 

Most webinar platforms will allow you to capture the most salient details about your attendees such as their name, email address, company name and location. These details can help marketers personalize the attendee experience post-webinar. Zuddl's registration forms let you do so much more. 

• You can use conditional logic in forms to get better marketing intelligence

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Zuddl Webinars takes registration form customization one step further by giving you the ability to employ conditional logic in registration forms - by which we mean, the ability to show or hide form fields or sections based on the user's previous responses.

An example: Let’s say your business has a plan for enterprise customers. In your webinar registration form, one of the questions you ask could be “Are you in a team of more than 100 people?” If they answer “Yes” from a drop-down option, the next question triggered from that response could be “Would you be interested in our enterprise plan?”. If your registrant is in a team less than 100 aka not an enterprise, then this question will never be shown as it is irrelevant to them.

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This level of personalization lets you and your marketing team capture essential information on your leads that can be used by your growth and sales teams to reach out to MQLS generated from webinars, with better context as to the use-case.

• You can embed the form on your webpage instead of using a landing page - it's completely up to you 
  
  B2B marketers sometimes prefer to host the registration form for their webinars on their webpage instead of directing their users to a separate URL. This is incredibly easy to do with Zuddl - it’s literally a simple copy-paste job.

• You can even restrict emails for registration
  
  Customize the email domains you want to restrict while allowing all other domains. This means you can restrict non-business emails from being used at registration and block competitors from registering, if you so desire.

3. Integrations makes data transfer easy + enables better follow-up

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Zuddl Webinars has ready integrations with most CRMs and martech tools, such as Salesforce, Pardot, Hubspot and Slack. This means there’s no manual effort needed for data entry, there’s less error when it comes to preserving data integrity, and that you can easily surface and share data with different teams in the company for better alignment. 

An example: By having a dedicated Slack channel for webinar alerts, Cloudsmith’s Sales team were notified when prospects that they were working to get over-the-line registered or attended, and could use this information for timely and targeted outreach post-webinar.

Your TLDR takeaway:

• Zuddl Webinars has ready integrations with Salesforce, Pardot, Hubspot + Slack
• Turns data transfer into a simple process
• Makes lead tracking simple 
• Enables timely follow-up for your Sales team - especially if you combine a highly customized registration form + a Slack integration which  means that Sales will be able to easily identify and pursue the most qualified leads

Webinar registration should be simple and effortless for organizers and attendees alike

Instead of piling more onto B2B marketers’ already full plates, webinar hosting software should be helping to relieve it. 

Zuddl Webinars, by addressing the most common headaches marketers face with webinar registration, aims to deliver an experience that is flexible, convenient and targeted to solve the day-to-day challenges marketers face.

With setup of the landing page and registration form simple to execute and easy to customize, and integrations making it hassle-free to utilize registration data post-webinar, marketers no longer need to spend hours and effort on manual activities, and can instead focus on simply building a solid webinar strategy.

If you’ve been watching our show ‘Event Heroes’ - a webinar series that features event leaders from across the B2B space, you know that we recently concluded one of our most exciting episodes yet!

Our guest speaker was Hillary Foster, who is the Global Events and Sponsorships Lead at Cloudsmith, a SaaS tool for developer teams.

Hillary brings a wealth of experience to the table. With a rich background in event planning and logistics, including stints at the Grammys and The Washington Post, she knows what it takes to create an event that resonates.

Recently, Hillary orchestrated Cloudsmith’s inaugural global virtual conference on Zuddl - Unpacked ‘23, which garnered over 1,200 registrations. We caught up with Hillary to get some insights into the inner workings of Unpacked.

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Here are our top four learnings from that conversation that are sure to help you run better virtual conferences.

Measure event success by quality and relevance

Hillary emphasizes the importance of defining clear objectives for your virtual conferences and measuring relevant metrics. She says, "To measure the success of an event, it goes beyond just saying, 'Oh, we had 10,000 registrations.' If the 10,000 people registered aren't relevant to your business, then that doesn't really matter." This insight underscores the need to focus on quality over quantity when it comes to event attendees. It's not just about attracting a large crowd, but attracting the right crowd.

Amplify your efforts with internal marketing

According to Hillary, fostering community engagement and promoting your event internally are crucial for its success. She states, "Internal marketing is as important as external marketing. Talk about your events, so people are on track, and you know, I imagine that also helps with employee advocacy." 

This approach not only ensures that everyone within your organization is aware of and excited about the event, but it also encourages them to spread the word within their own networks, amplifying your reach.

Have long-term goals for your event content (beyond the event itself)

Hillary highlights the importance of a deeper vision when it comes to your event content. She points out, "Having things that can be captured in the virtual space live on forever on our YouTube or behind gated content is really important." 

This highlights the value of virtual event content as a long-term content resource. In an increasingly on-demand world, the recordings from your virtual conference can be invaluable video assets that can be put up on your website or Youtube and continue to engage audiences and drive value long after the event has ended.

Personalize your promotions - it pays off!

Finally, Hillary advises event marketers to personalize event promotion efforts and focus on reaching the most relevant audiences. 

She says, "You want to target the people in your industry who are going to attend the events. What newsletters are they reading? What websites are they going to? What forums are they on? Those are the ones you want to target and use your paid media spend there." This approach ensures that your promotional efforts are focused and effective, reaching the people who are most likely to be interested in your event.

You can also watch the whole conversation here - it’s 100% ungated!

Usually, marketing teams work like Lego. 

Sub-functions within the marketing team - designers, content writers, webflow developers, email marketers, etc. - come together like the fitting of different Lego pieces in order to build a website, publish ebooks and articles, run webinars, and so on. It's a smooth assembly line.

But sometimes, when the interdependency within a marketing team becomes too rigid, it can act as a blocker, hindering agility, causing project deadlines or go-live dates to be delayed or even canceled, and just causing all-around frustration and stress.

This is clear in the production of a webinar, for instance. Setting up and running a webinar is reliant on the involvement of different team members and requires a lot of orchestration as is clear in the diagram below.

Who are the key stakeholders involved in producing a webinar?

To set up and run a webinar requires the effort of at least 3-4 people in the marketing team.

All in all, for the webinar showrunner, dependencies can make running webinar programs extremely stressful as any delays or absences could significantly derail the efficiency of the event. 

How Zuddl Webinars makes it simple for 1-person to set up and run a webinar

Zuddl Webinars simplifies the setup and execution of webinars, making it easier for a single individual to manage the entire process. Here’s how the platform enables self-sufficiency:

(1) Easy-to-use templates make setup of ALL webinar activities as easy as 1-2-3

Using Zuddl Webinars, the webinar showrunner can ‘own’ all the activities that occur within the webinar production process by themselves, thanks to the platform’s ‘clicks not code’ ethos. This means that all webinar assets such as the landing page, webinar ‘stage’ and email promotions can be created and customized by just one person. ‍

This entire process is made easy through visual cues of every step in the process, and simple drop-down and toggle options,  reducing reliance on dedicated technical support or IT personnel.

• ‍Landing/registration page
  
  Zuddl Webinars comes with a set of templates that you can pick from for your webinar. You easily customize the banner, and speaker information. And importantly, the registration field as per your needs. 

• Email marketing
  
  You can create multiple event-related emails using our templates and send them to your attendees and speakers from a single dashboard. This streamlines your event communications and reduces dependency on your email marketer.

                 Building each email itself is as simple as using these drag-and-drop blocks.

By using ChatGPt to populate text for straightforward emails, you can also reduce dependency on your hardworking content team.

And by automating the sending of key emails - registration confirmations, reminders to attend, and post-event communication - you can make the attendee experience a smooth one. The bonus is that you won’t have to keep checking if messages are sent out on time.

The takeaway: With the availability of these user-friendly templates, webinar showrunners can now breathe a sigh of relief, knowing that the days of painstakingly putting together landing pages, emails and webinar stages, and battling tech constraints and formatting mishaps are over.

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(2) Branding made as simple as drag-and-drop + a couple of clicks

In today's visually-driven world, the design and branding of your webinar is really important. Zuddl Webinars makes it simple for organizers to add branding directly to all your webinar assets. You can customize banners, backgrounds, buttons, forms, alignment, error messages etc. all by yourself. 

This means you can reduce revision rounds, and that you don’t need to badger team designers for around-the-clock assistance. (PS: This is not to take away from the importance of your team designer, without whom you wouldn’t have those essential hex codes, fonts, and logos to use in the first place).

The takeaway: Using these Canva-like editable tools, you can reduce dependency on your design team. You yourself can make your webinar look on-brand and aesthetically pleasing in a short amount of time.

‍(3) A smooth run-of-show as a default, freeing you up to focus on engagement‍

Webinar organizers usually have a lot to juggle during the live webinar. You need to keep your speakers on track as well as the host. Visual aids (if any) need to be shared on time. The Chat has to be moderated. Polls need to be launched. 

Normally, you’d need at least one more extra person from your team to help coordinate all of this and make sure that the webinar is on track. Zuddl Webinars can replace that person.

• Pre-setting your run of show with Scenes: Using the Studio tool, you can pre-upload intro videos, presentations, and transitions and compose them into scenes.  These are then pushed live during the webinar - you can move from one scene to the next just like you would from one Powerpoint slide to another: with a simple click. 

• Managing guest speakers: With Studio also being a virtual green room, you can communicate directly with your speaker(s), and coordinate webinar logistics. 

The takeaway: Studio capabilities give you better control over your run of show, leaving little room for error during your livestream. This means that you can fully concentrate on making your stream more engaging.

From dependency to efficiency

With Zuddl Webinars, gain more control over the entire setup and execution of your webinars than you’ve ever had before. 

The platform tools enable you to carry out many activities by yourself, without having to keep going back and forth between team members. This in turn allows you to have better control over timelines and output, thereby improving efficiency.

‍TLDR: Here’s a quick breakdown of how you will reduce team dependency with Zuddl Webinars:

• ‍Landing page builder
  All you need to do is drag-and-drop to build.
  This means your team developer can take that much needed power nap without worrying about getting a flurry of Slack messages from you.

• ‍Email marketing
  Ready-made templates + a scheduler for all emails
  The team email marketer can take time off to meditate 

• ‍Canva-like branding tools
  Upload + drag-and drop pre-set brand fonts, logos and colors
  Your team designers can breathe a huge sigh of relief.

• ‍Studio
  Scenes + Backstage means you’re the only showrunner you need
  All your marketing teammates can go peacefully about their day

So, go on. 

Make your life as a webinar organizer 100 times easier.

Hello there, tech enthusiasts! Have you blocked out July 26, 2023, on your calendar yet? If not, it's high time you did. The AWS Summit New York is on the horizon, and it's shaping up to be a landmark event in the world of cloud computing.

A broad spectrum of learning

The AWS Summit New York is a treasure trove of knowledge. With over 115 sessions spanning a wide range of topics, there's something for everyone. Whether your interest lies in AI, machine learning, databases, or serverless technologies, rest assured you'll find a session that piques your curiosity. And who better to guide you through these sessions than AWS experts, builders, customers, and partners?

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Keynote by Swami Sivasubramanian

One of the highlights of the event is the keynote speech by Swami Sivasubramanian, VP of Databases, Analytics, and ML at AWS. Swami will delve into the innovative ways companies are leveraging AWS to revolutionize their industries. From the latest advancements in infrastructure, data, and AI to strategies for optimizing IT spending, Swami's keynote promises to be a wealth of information.

Hot topics to explore

The AWS Summit New York is a hub for the latest trends and innovations in cloud computing. With discussions on AI & Machine Learning, Data & Analytics, Storage, EC2 Compute, Serverless, Containers and Functions, Database, and DevOps & Developer Productivity, you're sure to stay ahead of the curve in the tech world.

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Networking opportunities

Beyond the learning opportunities, the AWS Summit New York also provides a platform for networking. Engage in meaningful conversations, share insights, and build connections that could lead to future collaborations.

Expo and AWS DeepRacer League

The Summit also features an Expo where you can see cutting-edge products and the latest solutions from sponsoring partners. And for those with a competitive spirit, the AWS DeepRacer League offers a chance to build and train a reinforcement learning model and compete for prizes and glory.

AWS training and certification

The Summit provides opportunities for AWS Training and Certification. Learn from AWS experts about real-world cloud scenarios, validate your cloud expertise, and gain practical experience.

In a nutshell

So, what can you expect from the AWS Summit New York? A day filled with insightful sessions, a keynote speech by an industry leader, discussions on trending topics, networking opportunities, an exciting expo, and even a racing competition!

In the world of B2B companies, the power of webinars to generate leads is undeniable. 

Back in 2022, a whopping 57% of B2B event marketers declared webinars as their preferred format for lead generation. 

But hold on – there's a catch. 

These same marketers raised concerns about a growing trend: attendees are losing interest in traditional one-way monologue style webinars.

Is it really that surprising? Think about it – with attention spans dwindling, people now prefer bite-sized content. And in a sea of webinars, why would your target audience choose yours if it sounds like just another run-of-the-mill option?

So what’s the secret to running webinars that are relevant to today’s buyers?

Here are 3 killer tips shared by Aarthisri Srinivasan, Events Marketing at Sprinto HQ.

Tip 1: Keep webinars short, tactical and focused

When we asked Aarthisri what Sprinto has learnt from experimenting with webinars and finding success, one key takeaway that she shared was that an event marketer needs to think of a webinar as if it’s competing with a TV show.

Which means, its duration cannot be longer than a typical 30-minute show. Not just this, Aarthisri also suggests keeping the session super-focused. 

“We take one tactical problem - attack it properly - with four questions.” she says.

Tip 2: Plan your webinars a quarter in advance

Why? Because this is the sweet spot that ensures your planning is not too dated, yet it gives you enough lead time to get your ducks in a row.

“We do it quarterly just so that our planning isn’t too dated to adapt any feedback, but just enough to get the right speakers and plan out the email campaigns.” states Aarthisri.

Tip 3: Pick topics your customers WANT to hear

When it comes to webinars, a unique topic of actionable value is critical to event success. In a sea of clutter, attendees will only notice your webinar if there’s something compelling enough for them to spend their time on.

Aarthi’s approach to finding topics that work is split into 3 tactics. 

“I look at like all of these industry, credible sources, communities, recognized communities which security leaders look at.

#2 -  Existing customers: Analyze the calls that they have with the CX team. See what exact problem that they are having.

#3 - Analyzing peer content - see competitors.”

Hope you found these 3 quick tips helpful! You can watch our whole conversation with Aarthisri in this link.

June has been a big month at Zuddl, with the long-awaited launch of Zuddl Webinars!

We also have an all-new organization structure with the Teams update, and some more support features for you.

Presenting Zuddl Webinars

Try our latest product — sign up and get streaming!

Webinars lets you start streaming quick and easy, with all features you need to make your program a success. Get customizable registration forms, built-in video production tools, a variety of third-party integrations and much more.

Along with the free 30-day trial, we have a variety of paid plans available and you can choose one that fits your needs.

Interested? Get started here.

Teams for your Organization

Get more structure to your Zuddl events with Teams

Now you can create multiple teams within an organization, to make it easier to manage multiple events. You can create them from the common dashboard, and directly add members to each team.

All members added in your organization are added to the General team by default. The organization owner and the admins are added to all teams by default.

Assign your participants

No need to check in anymore — assign registered users directly

The check-in status has been removed to simplify the event setup. Earlier, to perform actions like assigning people to rooms or making them booth owners, you had to check them in first.

Now you can do this directly for all registered users, without the added step.

Virtual backgrounds

Apply virtual backgrounds all across Zuddl Events

Now you can find the virtual background option whenever you turn on your video feed — in Expo, Rooms, or the Stage. Upload a background image from the Branding setup and it’ll be available for use throughout the event.

For the Networking venue, virtual backgrounds are limited to the background blur option.

Live analytics for Studio

Keep an eye on your event analytics, even from backstage

For events with Studio as backstage, organizers could only access live analytics from the attendee side of the event. With this update, you can view live analytics directly from the Studio backstage.

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You’ve probably noticed that webinars are more popular than ever.

They’ve skyrocketed from a once-a-quarter marketing activity to once-a-month. 

And for good reason.

Today, everyone’s looking to better their work, their skills and knowledge.

But everyone’s also short on time and attention.

The solution? Webinars are unrivalled as quick, effective learning tools. 

In a short 30-40 minute webinar session, your target audience can get snackible lessons, digestible takeaways, new skills, and walkthroughs. That window of time is also a perfect opportunity to show them just how much they need your product or service.

In fact, the best webinars can generate conversion rate averages of 19%.

And this is precisely why you just can’t afford to mess up.

Eminem said it best: “You only get one shot, do not miss your chance to blow, this opportunity comes once in a lifetime.”

Your best shot at not messing up: a dry run for your webinar.

Here's everything you need to know about conducting one.

In this blog post

• Why it’s important to not skip over a webinar dry run
• How far in advance should you schedule a webinar dry run?
• What to have in place before the dry run
• Who should attend the dry run?
• Webinar dry run agenda

Why it’s important to not skip over a webinar dry run 

A practice session ahead of your live webinar can expose cracks or gaps that are not noticeable during your planning process or on a Google Doc, such as malfunctioning audio settings on your speaker’s laptop or not having enough talking points for a 40-minute session. You can gauge timing, test audio and video equipment, refine slide transitions, and ensure smooth coordination with co-presenters.

It’s the difference between nudging registrants further down the customer journey, or losing them forever to competitors with better webinars.

How far in advance should you schedule a webinar dry run?

 At least 7 days prior to the go-live date.

This will give you enough space and time to make any required changes.

Any less and you might not have enough time to straighten out the kinks. 

For instance, if you identify that your webinar ‘script’ - by which we mean the storyboard of talking points used by a speaker and moderator - is too short, you and the speaker can work on adding more meat to it. This could take a couple of days, especially if you are both in different timezones.

What to have in place before the dry run

1. A storyboard of the talking points that will be discussed during the webinar (key to this is creating a targeted abstract - read more about this here)

2. Slides or a deck that will be presented during the webinar. These should be proofread before the dry run.

3. A webinar platform that makes your life as the organizer easier. You should have already set it up with your branding - overlays, logo, backgrounds etc.

‍Who should attend the dry run?‍

• You, the organizer
• The moderator
• Your speaker(s)
• An additional member of your team 

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Webinar dry run agenda + what to check at each stage

Let’s jump right in.

1.  Before the webinar starts

Ensure that your speakers are confident about using the webinar platform.

What to check:

• Test that your speakers logins to the webinar platform are working 
• Check their audio and video settings
• Ensure that speakers are comfortable using the platform. Either ways, walk them through how they can present their deck or share their screen, how to change slides, answer questions and participate in the chat.
• Show speakers how they can reach out to you for help during the webinar if they need to
• Double-check that you are able to record the webinar

2. Hit ‘record’ before you start with the presentation run-through

3. Run through the presentation

Use your storyboard to navigate through the different stages of the webinar as if it were live.

1. Welcome the audience + housekeeping announcements
2. Introduce yourself and the speakers
3. Hand it over to the speakers to share their presentation OR use the different talking points specified in your storyboard to move the discussion forward
4. Q/A time with the attendees
5. End the webinar and collect feedback

What to check:

• Timing: Ask the additional member of your team to time the session. If it’s severely under or over the allotted time, you’ll have to make adjustments.

• Branding: Sometimes the backgrounds or overlays you prepped ahead of time just don’t work when you see them live. Check if any need to be replaced.

• Flow of content
  
  ‍Visuals: Does the information on the slides sync with what the speaker is talking about? Do your visuals support what is being said? Is there too much text on screen?
  
  ‍Content: Are there any points during the presentation/discussion that are unclear? Your team member should flag areas that may need additional clarification or identify slides/visual content that needs more polish.

• ‍Audio/video quality: Are there any glitches in the video? Any lags? Issues with audio like an echo?

• ‍Polls and engagement: Driving interactivity during your webinar is critical, and polls are a great tool for this. So during the dry run, identify which points during the session, would a poll be most useful for the audience? (Note: Don’t be afraid to begin launching polls right from the start of the webinar) What poll questions can help drive the discussion forward, or interject some energy? Who will launch them?

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• ‍Links/resources: Are you planning on sharing any supporting material during the webinar? If so, who will be sharing it? Will it be shared in the Chat? 

4. Don’t skip the Q/A portion

Run-through a couple of seed questions to help your speakers understand what that portion of the webinar is like. If during the live webinar your attendees are hesitant to ask questions of their own, ask your additional team member to ask the seed questions to get the ball rolling and encourage others to speak up.

What to check:

• Are there any questions that the speaker wants to discuss? If so, include them in the seed questions.

• Are there any questions or topics to avoid? Discuss what to do if these come up during the live webinar. For instance, if your webinar tool allows moderation of Q/A questions submitted by the audience, ask your team member to block these unwanted questions.

5. Post-mortem of the dry run + share the recording

After the dry run, talk through the issues that were flagged with the team so that everyone is on the same page about what needs to be done.

Action items:

• Share the video recording of the dry run with the speaker, so that they can review it later. 

• Talk through contingency plans in case of audio/video malfunction, loss of connection to the internet, what to do with hecklers, or any other scenarios that may arise while presenting. 

• Arrange for another dry run if the team and the speaker feels that it is necessary.

And that’s it! Keep in mind these steps when conducting your dry run to fine-tune it.

Free resource:

‍Here’s a simple checklist that you can use to keep your dry run on track and help identify malfunctions and issues.

Don’t leave anything to chance

By allocating time for a thorough dry run, you can iron out technical issues, fine-tune your content and flow, and deliver an exciting and interesting experience for your target audience.

But keep in mind that no matter how carefully a webinar is planned and rehearsed, something may still go wrong with it. We’re all human. So if you do make a mistake or a little mishap occurs, acknowledge it and keep going. Your audience is just as human as you are. And if the webinar turns out to be a complete disaster, reassure your audience that you will email them an improved recording as a follow-up.

Whether you’re hosting a small webinar with clients or throwing a community-wide potluck, your goal as an event marketer is likely the same: to get the right people through the door. 

But how do you know what catches your target audience’s attention, and how do you incorporate it into your marketing materials?

Understanding what resonates with your audience, meeting them where they are, and using innovative marketing channels are all key elements of an effective event marketing approach. This guide will help you glean new insights into your target audience’s motivations and leverage them to boost RSVPs. Let’s get started!

1.Reach out to social media influencers

You’re likely already leveraging social media to promote your organization’s events, but you might be overlooking one of the most powerful assets social media has to offer: influencers. With thousands or even millions of people tuned into their accounts, influencers provide a valuable opportunity to boost your organization’s visibility and attract attendees to your upcoming event. Influencer marketing is projected to reach $21.1 billion.

While influencers can be difficult to contact, much less book as a marketing partner, you can try these strategies to secure their support:

• Start small. It’s probably not realistic for your organization to go after the most popular influencers right away, but you have a much better chance of engaging influencers with a smaller following. 

• Leverage your existing connections. Partnering with an influencer you already have a relationship with is more likely to succeed than starting from scratch. Gauge if your organization’s staff, audience, or board members have any connections with influencers and if they would be a good fit for your marketing campaign. 

• Make appealing partnership packages. Ensure the marketing partnership’s value proposition is clear from the beginning by offering appealing benefits. For instance, you could highlight the brand exposure that accompanies working with your organization, as well as offer incentives like VIP invitations to the event.

• Offer them creative input. Remember that, while the marketing campaign is for your event, you’re still using an account tied to your influencer partner’s brand. Make the collaboration a true partnership by offering the influencer significant creative control over the marketing content. You could offer them multiple options, such as a guest blog post or a social media takeover, to ensure that you’re both happy with the campaign outcome. 

Influencers present a golden opportunity to market your event but remember that they should only represent one part of your larger social media marketing strategy. It’s also important to produce engaging, informative content that resonates with your audience. Structure your influencer marketing plan to align with your existing social media content plan to ensure a cohesive experience for your audience. 

2. Embrace video marketing

If a picture is worth a thousand words, imagine how valuable a video can be for your marketing strategy! With short-form video’s above-average ROI of 30%, your organization has a lot to gain from adding video content to your event marketing plan. Here are some simple ways that you can implement video content into your event marketing approach:

• Create event teasers. Build excitement around your upcoming event by sharing short videos teasing aspects of your event, such as behind-the-scenes clips of the venue, the food, or your keynote speaker preparing their speech. 

• Use existing event footage. If you’re marketing a recurring event and have exciting footage from one of your past gatherings, leverage it as marketing material.

• Share event recap videos. Even after the event, your footage can be useful. For instance, you can use footage that shows the overall atmosphere of the event and highlights your organization’s success. 

• Leverage live streams. Many social media platforms have free live-streaming capabilities that you can use to interact with your target audience. If your event features a guest speaker or entertainer, consider hosting a live-broadcasted Q&A-style interview about their part in your upcoming event. 

Not a cinematographer? No worries—you don’t have to be to get started. Ensure that you invest in a smart device that you can record on, a fast internet connection for live streams, and video editing software so your content looks professional. 

3. Use ChatGPT

AI chatbots, such as ChatGPT, are becoming more prevalent, and it’s easy to see why. With some practice, you can use ChatGPT to optimize your event marketing approach and content by:

• Streamlining the content creation process: From generating FAQs to email subject lines, you can use ChatGPT to conquer writer's block and write engaging content.

• Finding relevant facts: Using ChatGPT-4, you can ask the AI to comb the internet, cutting down the time required to research effectively.

• Leveraging live-chat support: Use a GPT-powered chatbot as a resource for event attendees who might need a quick answer to a question. If it doesn’t know the exact answer to a question, ChatGPT can provide the event coordinator’s contact information to direct them to the right point of contact.

• Collecting feedback: After the event ends, you still have valuable data to collect from your attendees. Rather than a static feedback form, ChatGPT can ask questions conversationally, yielding more nuanced feedback from event attendees for your future use.

The sky’s the limit with ChatGPT, and it’s getting more advanced every day. Take some time to explore its capabilities—you’re sure to get some use out of it for your marketing campaign.

4. Personalize your marketing emails

Email is a tried-and-true organization marketing tool, but are you using it to its full potential? Your audience gets dozens (if not hundreds) of emails a day, so it’s your job to cut through the clutter and grab their attention. 

The best way to do this is through personalization, which involves segmenting your audience based on shared characteristics, such as their engagement history, demographics, and geographic location, and developing different email streams that align with their preferences. For instance, when planning an event, you might reserve in-person invitations for supporters living within your general area and send virtual invites to those living outside of it. This attention to detail will help boost engagement. 

To segment your email lists, automate your efforts with a powerful CRM and email campaign management software. Maintain data hygiene within these systems by continually updating relevant contact information. Doing so will help you stay up-to-date on your target audience’s interests.

Next Steps for Starting Your Marketing Campaign

Now that you have these tips in your back pocket, you might already be picturing your future marketing campaign. Before you begin, remember to set achievable goals that position you for success. Start with clear objectives and break them down into actionable steps to add nuance to your campaign. Don’t forget to keep your organization’s vision for the event as your primary focus and build your campaign around it. Before you know it, you’ll have RSVPs flooding your inbox!

With a primary focus on empowering their customers and fostering a strong community, Cloudsmith's webinars have become an integral part of their growth strategy.

Through their webinars, Cloudsmith brings together experts who share their knowledge on pertinent industry topics such as container optimization and software supply chain security, demonstrating the company’s commitment to staying at the forefront of industry advancements.

In this manner, Cloudsmith is able to serve as a trusted advisor as well as create opportunities for meaningful engagement that benefit both customers and the company’s sales efforts.

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Here are 3 things that have helped Cloudsmith run successful webinars:

1)They make webinars look and feel polished

Cloudsmith uses Zuddl Studio’s ready-to-use collection of backgrounds, banners, and lower-thirds, and an easy-to-use interface to customize their branding.

This result? — A visually stunning and cohesive experience that reflects the brand’s professionalism, and contributes to a high average time spent at each webinar.

2)They make data-based decisions to optimize strategy

With UTM-tracking, they are able to identify which marketing channels drive more registrations than others in real-time and lean into those top-performing promotions immediately. Routing marketing campaigns directly to Zuddl’s webinar landing pages helps them improve results too.

Additionally, by customizing the registration form on their webinar landing page, Cloudsmith captures important attendee details. Using analytics, they identify which timezones the majority of attendees are from, and make an informed decision on the best time to hold live webinars so as to attract maximum turnout.

3)They drive leads for sales + enable targeted, timely follow-up

Customizable registration forms that capture company and job titles help identify how many attendees are potential customers. This crucial information, combined with Zuddl’s Salesforce integration, enables their sales team reach out post-webinar with better context.

Also, by streaming directly to social from Zuddl and downloading the recordings and posting them on Cloudsmith’s YouTube channel, the company has been able to consistently generate thousands of additional views after the webinar is over.

Read the complete case study here

Summer is heating up, and so is Zuddl in the latest Grid® Report by G2! With 65+ badges across 8 categories, this is our best recognition yet!

As always, let’s start with the highlights:

Leader

(Category - Virtual Event Platform, Asia Pacific Event Management Platforms)

Products featured in the Leader quadrant of the Grid® Report are highly rated by G2 users and boast significant satisfaction and market presence scores.

Easiest To Use 

(Category - Event Management Platform)

This is awarded to the product ranked as the most user-friendly in the Usability Index as per ratings within its category.

Easiest Setup

(Category - Virtual Event Platform and Webinars)

This is based o G2s Implementation Index and reflects the product that has earned the highest Ease of Setup rating in its category

Best Support

(Category - Event Management Platforms, Event Networking & Matchmaking, Mobile Event Apps, Event Registration and Ticketing)

This is awarded to the product that has earned the highest Quality of Support rating in its category based on G2’s Relationship Index.

Why do G2 awards matter?

Because they are based on what actual users have to say

Rankings on G2 reports are based on data provided to us by real software buyers. These rewards are a result of positive reviews from verified users compared to similar products in these categories. 

For inclusion in the report, a product must have received 10 or more reviews. 

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Big wins in the webinar category!

In the webinar category alone, Zuddl has been awarded 10 badges, including highlights such as:

• Best Usability 
• Easiest Admin
• Best Relationship 
• Momentum Leader 

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Other noteworthy wins for Zuddl this summer:

• Best usability
• Easiest to do business with
• Best relationship
• Best support
• High performer

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We want to take this opportunity to thank our customers for the continued support!

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What happens in Vegas… is certainly worth your attention. 

And it’s no exception with CCW (Customer Contact Week), Las Vegas. Every year, CCW provides a valuable platform for vendors, business leaders, and CX innovators to come together, fostering opportunities for connection, collaboration, and networking.

This year’s edition will be CCW’s 25th, and will kick off on 19th June at Caesars Forum and go on until 22nd June. Going by the agenda and speaker line-up, this year’s edition promises to be a cracker of an event for CX industry leaders!

But instead of just taking our word for it, you can read this article to see if CCW is worth your time. So without further ado… here’s what you can expect from CCW 2023:

The major takeaways

Boost your customer strategy 

Join over 3,000 world-class customer contact and CX leaders for a chance to explore a wide range of trends and opportunities in the customer experience landscape, right from keynote addresses and informative summits to hands-on workshops.

Stay updated with the latest developments in CX

Leverage the opportunity to gain extensive knowledge about the digital revolution in the CX realm and  groundbreaking technology that’s revolutionizing how organizations engage with their customers.

Psst… here’s a link to the complete agenda.

Get CMP certified

Take the Contact Center Leader Exam and walk away with a CMP certificate - Fun fact: Leaders who demonstrate excellence in CMP Certified competencies have a significantly higher likelihood of surpassing performance expectations.

Who’s headlining?

The main stage headliners at CCW 2023 is quite the smorgasbord of talent from diverse walks of life. 

Here’s a quick look at this illustrious list:

• Abby Wambach: Soccer Legend & NYTimes Best Selling Author. Abby Wambach is a renowned soccer player, Olympic gold medalist, and FIFA Women's World Cup champion. 
• Armando (Pitbull) Perez: Grammy® Award-winning Musician & Entrepreneur. Pitbull is a globally recognized musician and entrepreneur. 
• Timnit Gebru: Founder, Distributed Artificial Intelligence Research Institute. Timnit Gebru is a prominent figure in AI research and ethics.
• Jenn Lim: CEO and Co-founder, Delivering Happiness. Jenn Lim is the CEO and co-founder of Delivering Happiness, a company focused on creating happier workplaces. 
• Mark King: CEO, Taco Bell. Mark King is the CEO of Taco Bell, a fast-food chain that needs no introduction.
• Jon Dorenbos: NFL Long Snapper & AGT Finalist. Jon Dorenbos is a former NFL long snapper and finalist on America's Got Talent. 
• Rebecca Jarvis: Chief Business, Technology & Economics Correspondent, ABC News. Rebecca Jarvis is a renowned journalist and correspondent for ABC News. 
  

How to register?

You can either choose to purchase a General Admission pass, All-Access pass or a 2-day vendor pass. More details are available in this link.

Also, come meet us?

Event Heroes Cocktail and Dinner

Before the hustle and bustle of CCW takes over, come join us for an evening of good company and great conversation. No formalities, no agendas, just a chance to hang out, meet fellow event marketers, and enjoy some tasty food and drinks together. 

When and where is the Event Heroes Dinner happening?

June 18, 2023 | 6 PM - 8 PM PST

Brooklyn Bowl, Las Vegas

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