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Top 10 virtual event platforms for large-scale B2B programs in 2026, compared on production studio depth, CRM sync, branding control, and the analytics that connect events to pipeline.
Your marketing team ran 14 virtual events last quarter using three different tools. Each had its own registration page, its own email workflow, its own analytics dashboard. The quarterly review meeting turned into a debate about which numbers to trust. Nobody could answer the simplest question: which program drove the most pipeline.
A truly capable virtual event platform should handle registration, branded landing pages, in-session production, attendee engagement, speaker coordination, and CRM sync that connects it all to revenue. When those functions are spread across separate tools, the data fragments. Attribution gaps widen. And every new event requires rebuilding integrations that should have carried over from the last one.
Platforms built for large-scale attendee experiences consolidate production, engagement, and data into a single system. Below, we evaluate 10 options across those capabilities, with emphasis on where they differ for B2B teams running recurring programs.
Zuddl is a unified event and webinar platform built for B2B marketing teams managing conferences, field events, and virtual programs from a single system. Its core strength in the virtual event category is combining broadcast-quality production with real-time, bi-directional CRM integration.
What it does well
• The built-in production studio supports pre-defined scene flows, branded overlays, lower thirds, and live speaker transitions without requiring external production tools or app downloads for organizers or attendees.
• Bi-directional integration with Salesforce, HubSpot, and Marketo syncs registration statuses, engagement data, and attendee behavior to CRM in real time, with field mapping for statuses like invited, registered, attended, and no-show.
• Embeddable, SDK-based registration widgets preserve UTM tracking and GA4 attribution, keeping attendee journeys on your owned web properties instead of redirecting to third-party landing pages.
• An AI-powered content hub auto-generates highlight reels, social clips, and blog drafts from session recordings within an hour of event completion, without manual editing.
• One-click event cloning duplicates entire virtual event setups, including integrations, branded assets, registration forms, and communication workflows, reducing repeated setup time for recurring programs.
Where it has gaps
• The breadth of configuration options creates a learning curve for first-time users, though all plans include 30-day onboarding and first-event support to accelerate setup.
Pricing: From $10,000/year
Best for: B2B marketing teams running multi-format event programs (virtual, hybrid, in-person) that need production control, real-time CRM sync, and consolidated analytics across all event types without stitching together separate tools.
Take control of your virtual event production, CRM integration, and attendee engagement with Zuddl. See how it works.
Goldcast is a virtual event platform built for B2B demand generation teams. Its primary strength is pairing branded production quality with granular attendee engagement data that flows into CRM and marketing automation platforms.
What it does well
• Branded virtual stages, live video Q&A, and interactive overlays create a polished attendee experience that G2 reviewers consistently describe as visually differentiated from standard webinar tools.
• Post-event content repurposing through its Content Lab feature generates clips, blog posts, and social assets from recordings.
• CRM integrations with Salesforce, HubSpot, and Marketo push engagement-level data (poll responses, CTA clicks, session duration) for lead scoring.
• Supports multi-session virtual summits and multi-day conferences with session tracks, sponsor hubs, and networking spaces.
Where it has gaps
• Goldcast was acquired by Cvent in December 2025. Product direction and integration roadmap post-acquisition remain to be confirmed, which may affect long-term planning for new buyers.
• The platform is primarily virtual-first. Teams running in-person or complex hybrid programs requiring onsite logistics (badge printing, check-in, lead capture hardware) need additional tools.
• Some G2 reviewers report that Marketo integration can be inconsistent with custom variable mapping and rate-limit handling.
Pricing: Custom pricing, requires sales conversation
G2: 4.7/5 | Capterra: 4.6/5
Best for: B2B demand gen teams focused on producing branded virtual events with strong content repurposing workflows and CRM-connected engagement data, primarily for webinar-series and virtual summit formats.
Bizzabo positions itself as an event experience operating system for enterprise B2B teams. Its virtual event capabilities sit within a broader platform that also covers in-person conferences and hybrid formats.
What it does well
• Unified event data across virtual, hybrid, and in-person formats provides consolidated reporting for teams managing complex portfolios.
• Real-time analytics dashboards and post-event engagement reports are among the more detailed in this category, per G2 reviewer feedback.
• Networking and attendee matchmaking tools support structured connection-building during virtual conferences.
• The platform supports scalable registration with multi-track session management for large virtual conferences.
Where it has gaps
• Landing pages rely on iframe-based architecture, which can block script tracking for GA4 and Bizible, creating attribution gaps for marketing ops teams.
• Customization options for event branding are more limited than platforms with full CSS/HTML access. Custom fonts and advanced design changes are constrained.
• Promo code and ticketing workflows have been flagged by reviewers for unexpected behavior, including auto-selecting incorrect ticket types when discount codes are applied.
Pricing: From $17,999/yr
G2: 4.3/5 | Capterra: 4.4/5
Best for: Enterprise B2B organizations managing a portfolio of event formats (virtual, hybrid, in-person) that need unified data and reporting across the entire program, with attendee networking as a priority.
ON24 is an enterprise webinar and virtual engagement platform with deep roots in structured, analytics-heavy programs. It is one of the more established options for marketing teams running formal webinar series at scale.
What it does well
• Engagement analytics are among the most granular in this category, tracking poll responses, resource downloads, Q&A activity, and attention time at the individual attendee level.
• On-demand content hubs allow gated access to recorded sessions, supporting long-tail lead generation beyond the live event date.
• Compliance and certification workflows support continuing education use cases common in financial services and life sciences.
Where it has gaps
• ON24 is in the process of being acquired by Cvent. Post-acquisition product direction, pricing, and integration strategy may shift, which is a consideration for teams evaluating long-term commitments.
• The platform is primarily webinar-focused. Teams needing broader event management (in-person logistics, hybrid production, field event support) will require additional tools.
• CRM sync can experience delays, and some reviewers note that real-time data availability does not match what newer platforms offer.
Pricing: Custom pricing, requires sales conversation
G2: 4.3/5 | Capterra: 4.3/5
Best for: Enterprise demand generation teams running high-volume, analytics-heavy webinar programs, particularly in regulated industries where compliance tracking and continuing education workflows are required.
Webex Events (formerly Socio) is Cisco's virtual and hybrid event platform, combining enterprise-grade security with event management capabilities. It is a common choice for organizations with existing Cisco infrastructure.
What it does well
• Enterprise security posture backed by Cisco's compliance certifications (SOC 2, ISO 27001, FedRAMP) satisfies IT and procurement requirements at large organizations.
• Multi-track session management, networking features, and gamification tools support complex virtual conferences.
• The mobile event app integrates with the virtual platform for a consistent attendee experience across devices.
Where it has gaps
• Marketing-specific workflows, including advanced CRM integrations and marketing automation connections outside the Cisco ecosystem, are more limited compared to platforms built specifically for B2B demand generation.
• Branding flexibility and advanced design customization options fall short for teams that prioritize pixel-level control over the attendee-facing experience.
Pricing: Custom pricing, requires sales conversation
G2: 4.6/5 | Capterra: 4.8/5
Best for: Security-conscious enterprise organizations already operating within the Cisco ecosystem that need a compliant virtual event platform with strong mobile app support for large-scale conferences.
vFairs is a virtual event platform known for immersive 3D environments that simulate in-person expo halls, trade shows, and career fairs. It serves both B2B and association markets across virtual and hybrid formats.
What it does well
• 3D virtual lobbies, auditoriums, and exhibit halls create a visual experience that differentiates from flat, browser-based event platforms. Reviewers on G2 consistently cite the immersive design as a standout feature.
• Exhibitor and sponsor booth management tools allow self-serve content uploads, lead capture, and attendee engagement tracking within individual booths.
• Support quality is among the highest-rated in this category, with dedicated event managers assigned to guide setup and live-day execution.
Where it has gaps
• The 3D environment comes with a steeper learning curve for both organizers and attendees. Initial setup requires more configuration than template-based platforms.
• CRM integrations and enterprise marketing automation connections are less developed than platforms purpose-built for B2B pipeline workflows.
• Pricing transparency is limited. Some reviewers note that custom design elements and specific features carry additional costs beyond the base package.
Pricing: Custom pricing, requires sales conversation
G2: 4.7/5 | Capterra: 4.8/5
Best for: Organizations hosting virtual expos, trade shows, or career fairs that benefit from immersive 3D environments and structured exhibitor-attendee interaction, particularly in association and education markets.
Airmeet is a virtual events and webinar platform with a strong emphasis on attendee networking. Its virtual table and lounge features replicate informal conference interactions that most virtual platforms struggle to deliver.
What it does well
• Virtual networking tables allow attendees to move between group conversations freely, replicating the spontaneous interaction of in-person events. G2 reviewers frequently cite this as a primary differentiator.
• Branding customization spans the full attendee journey, from registration pages and email invites to virtual stages and networking lounges.
• The platform supports webinars, virtual conferences, and hybrid events within a single product, with engagement features like polls, Q&A, emoji reactions, and leaderboard gamification.
Where it has gaps
• Mobile experience for organizers and hosts could be improved, based on consistent G2 reviewer feedback.
• Enterprise CRM integrations, particularly with Salesforce for bi-directional sync and granular field mapping, are less mature than platforms that position CRM connectivity as a core differentiator.
Pricing: From $2,000 (webinars only)
G2: 4.6/5 | Capterra: 4.4/5
Best for: B2B event teams running virtual conferences where attendee networking and community engagement are as important as content delivery, particularly for recurring community-building programs.
RingCentral Events (built on the former Hopin platform) is a virtual event solution within the broader RingCentral communications suite. It supports webinars, virtual conferences, and community events.
What it does well
• Built-in community hub features allow ongoing attendee engagement between events, supporting series-based programs and recurring audience interaction.
• The platform handles large audience capacities and supports multi-session formats with expo areas, networking spaces, and breakout rooms.
• For organizations already using RingCentral for communications, the unified billing and account management simplifies procurement.
Where it has gaps
• The platform's direction post-Hopin acquisition is still stabilizing. Some G2 reviewers note that the transition has introduced UI inconsistencies and feature changes.
• Real-time analytics and marketing-specific conversion features are less developed than dedicated B2B virtual event platforms.
• Backend configuration can feel complex for smaller teams or straightforward events.
Pricing: From $1,200 (webinars only)
G2: 4.5/5 | Capterra: 4.5/5
Best for: Organizations with existing RingCentral communications infrastructure looking for a virtual event platform that supports community-driven engagement and recurring event series.
Zoom Events extends the familiar Zoom Meetings experience into a structured virtual event platform with registration, ticketing, event hubs, and multi-session management. Its primary advantage is the near-zero learning curve for attendees.
What it does well
• Attendee familiarity with the Zoom interface reduces onboarding friction and no-show rates for teams whose audiences already use Zoom regularly.
• Event hubs centralize session management, registration pages, and on-demand content for multi-session virtual conferences.
• Stable, well-tested streaming infrastructure supports large attendee counts with consistent audio and video quality.
Where it has gaps
• Branding and customization options are notably limited. The virtual experience still closely resembles a Zoom meeting, which can reduce perceived brand differentiation for external-facing B2B events.
• Native engagement tools beyond chat and Q&A are minimal. Teams requiring live polls, gamification, or in-session CTAs typically need supplementary tools.
• Marketing automation integrations and CRM attribution capabilities are shallow compared to platforms built specifically for B2B demand generation workflows.
Pricing: Zoom Events add-on pricing requires a sales conversation
G2: 4.4/5 | Capterra: 4.7/5
Best for: B2B teams that prioritize attendee convenience and low-friction access over advanced branding or CRM integration, particularly for internal events, training sessions, or straightforward webinar broadcasts at scale.
Hubilo (now VirtualPRO) is a virtual event platform designed for event marketers running programs where sponsor and exhibitor engagement is central to the event model. It supports webinars, virtual conferences, and hybrid events.
What it does well
• Sponsor and exhibitor tools include branded virtual booths, lead capture, resource distribution, and analytics dashboards, making it one of the stronger options for sponsorship-funded event programs.
• Interactive features like live chat, Q&A, polls, and emoji reactions support real-time audience engagement across session types.
• Integrations with CRM and marketing automation tools including HubSpot, Salesforce, Mailchimp, and Typeform push event data into existing workflows.
Where it has gaps
• Virtual event capabilities are gated behind the enterprise pricing tier. Lower-tier plans focus on webinar-only functionality, limiting flexibility for teams that need virtual conference features without enterprise budgets.
• Customization depth for branding, registration pages, and attendee-facing elements is less extensive than platforms that offer full CSS/HTML access.
Pricing: From $15,000/yr
G2: 4.6/5 | Capterra: 4.6/5
Best for: Event marketers running sponsorship-funded virtual programs that require dedicated exhibitor management tools, branded sponsor booths, and self-serve analytics for sponsors.
These are the dimensions where virtual event platforms differ most for B2B teams. Weigh them based on which failure mode would hurt your program first.
Registration and landing page control
The platform should support branded, conversion-optimized registration pages without external web dev or iframe limitations. Losing UTM tracking at registration breaks attribution from the start.
Production studio depth
Pre-built scene flows, branded overlays, speaker transitions, and backstage controls separate professional virtual events from screen-share presentations. Without these, production quality drops.
In-session engagement tools
Look for native polls, Q&A, live CTAs, downloadable resources, and emoji reactions. If attendees are passive viewers, engagement data for sales follow-up does not exist.
Attendee networking capabilities
Structured networking (1:1 matching, virtual tables, breakout rooms) separates event platforms from broadcast tools. Without it, virtual audiences disengage faster.
CRM integration depth
Bi-directional sync with Salesforce, HubSpot, or Marketo should push granular engagement data, not just registration records. Delayed sync creates follow-up latency.
Content repurposing workflow
Automatic generation of on-demand recordings, clips, and derivative content assets matters. Manual post-production delays reduce the content lifecycle of every session.
Branding and design flexibility
Full CSS/HTML access, custom fonts, and embeddable widgets keep the event experience consistent with your web presence. Locked templates limit brand differentiation.
Analytics and revenue attribution
Session-level engagement data, pipeline dashboards, and exportable reports determine whether the event team can prove ROI to leadership. Basic attendance counts are insufficient.
Scalability across formats
If you run webinars today and plan conferences or hybrid events later, evaluate whether the platform supports those formats natively or requires a separate tool purchase.
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What is a good virtual event platform for B2B marketing teams?
Zuddl, Goldcast, Bizzabo, and ON24 are commonly evaluated by B2B marketing teams. The right choice depends on whether the priority is production quality, CRM integration depth, content repurposing, or multi-format event support. Teams running conferences alongside webinars benefit from a unified platform.
What should a virtual event platform integrate with?
At minimum, CRM (Salesforce, HubSpot), marketing automation (Marketo, Eloqua, Pardot), and communication tools (Slack). Bi-directional data sync with real-time engagement signals is what separates pipeline-impacting integrations from basic data exports.
What is the difference between a virtual event platform and a webinar tool?
Webinar tools focus on one-to-many broadcast sessions. Virtual event platforms add multi-session agendas, networking environments, sponsor areas, attendee segmentation, and deeper CRM attribution. If events need to produce pipeline data, a webinar tool alone is typically insufficient.
How do you evaluate virtual event platforms for large-scale attendee experiences?
Start with CRM integration depth and production quality. Then evaluate registration flexibility, engagement tools, and post-event analytics. Test with a live pilot before committing. The failure modes that matter most are data sync delays and branding limitations.
Top 8 mobile event apps in 2026, compared on the aspects that shape B2B conference outcomes: branding control, CRM integration, engagement tools, and post-event reporting. Pick the one that fits how your team actually runs events.
The keynote is running 5 minutes late, a breakout session has just moved to a different room, and 800 attendees are checking printed schedules finalized 2 days ago. The event coordinator is fielding texts from three sales reps who need to know which prospects checked in.
A mobile event app at a B2B conference does more than display a schedule. It feeds session attendance into CRM records, routes push notifications to the right audience segments, gives sponsors visibility metrics, and captures networking data that sales teams depend on for post-event outreach.
The gap between an agenda viewer and an operational layer is where most mobile event apps diverge. To help B2B conference teams identify which platform closes that gap, the following tools are evaluated on branding depth, in-app engagement, CRM sync, onsite integration, and post-event reporting.
Zuddl is a unified event platform purpose-built for B2B conferences, field events, and webinars. Its attendee mobile app connects directly to the platform's registration, check-in, lead capture, and CRM integration layers.
What it does well
Where it has gaps
Pricing: From $10,000/year
Ratings: G2: 4.8/5 | Capterra: 4.5/5
Best for: B2B marketing teams and conference organizers who need full design control over the mobile app, real-time CRM data flow, and session-level personalization, managed from the same platform that handles registration, on-site check-in, and post-event analytics.
Whova is a conference-focused event management platform whose mobile app has been its defining product since launch. It serves associations, universities, and mid-market B2B organizations running events with 500 to 10,000 attendees.
What it does well
Where it has gaps
Pricing: Custom pricing based on event size
Ratings: G2: 4.8/5 | Capterra: 4.8/5
Best for: Associations and mid-market B2B teams hosting annual conferences where attendee networking and community engagement are the primary success metrics, and deep brand customization is secondary to adoption speed.
Cvent Attendee Hub is the mobile app layer within Cvent's enterprise event management platform. It is built for large-scale conferences where the app must integrate with Cvent's registration, venue, and analytics infrastructure.
What it does well
Where it has gaps
Pricing: Custom pricing, requires sales conversation
Ratings: G2: 4.4/5 | Capterra: 4.5/5
Best for: Enterprise organizations with an existing Cvent contract managing 10+ annual conferences where the mobile app needs to pull from a centralized registration and session database across the portfolio.
Bizzabo positions itself as an event experience platform for B2B marketing teams. Its mobile app is part of a broader suite covering registration, marketing, and on-site engagement for branded conferences.
What it does well
Where it has gaps
Pricing: Custom pricing, requires sales conversation
Ratings: G2: 4.3/5 | Capterra: 4.4/5
Best for: B2B marketing teams running branded user conferences where wearable-based engagement tracking and unified content management between the website and app are priorities.
Swapcard is an AI-powered event platform built around attendee networking and exhibitor lead generation. Its mobile app is among the strongest options for trade shows and large B2B conferences where matchmaking drives ROI.
What it does well
Where it has gaps
Pricing: Custom, user-based pricing
Ratings: G2: 4.6/5 | Capterra: 4.5/5
Best for: Trade show organizers and conference teams where exhibitor ROI depends on AI-matched meetings and qualified lead capture through the mobile app.
EventMobi is a mobile event app platform built for mid-market conferences, association events, and corporate meetings. It emphasizes ease of setup and visual customization for branded attendee experiences.
What it does well
Where it has gaps
Pricing: From $3,500/event
Ratings: G2: 4.6/5 | Capterra: 4.7/5
Best for: Association conference planners and mid-market B2B teams who need a branded, easy-to-configure mobile app with engagement tools and prefer per-event or annual pricing over custom enterprise quotes.
Webex Events (formerly Socio) is Cisco's event platform offering mobile apps for in-person, hybrid, and virtual conferences. It fits enterprise organizations already embedded in the Cisco collaboration ecosystem.
What it does well
Where it has gaps
Pricing: Custom pricing, requires sales conversation
Ratings: G2: 4.6/5 | Capterra: 4.4/5
Best for: Large enterprises already using Cisco Webex for internal collaboration who want their conference app on the same infrastructure without introducing a separate vendor.
Stova (formed from the merger of Aventri, MeetingPlay, and Eventcore) offers event management software with a mobile attendee app for conferences, trade shows, and corporate events at enterprise scale.
What it does well
Where it has gaps
Pricing: Custom pricing, requires sales conversation
Ratings: G2: 4.2/5 | Capterra: 4.3/5
Best for: Global enterprises managing a portfolio of regional conferences that need venue sourcing, registration, and an attendee app consolidated under one vendor with multi-region support.
These are the dimensions where mobile event app platforms differ most for B2B teams. Weigh them based on which failure mode would hurt your program first.
App branding depth
Check whether you can customize fonts, icons, layouts, and section ordering. If the app looks generic, attendees associate that with the event, not the platform.
Agenda personalization
Confirm attendees can build personal schedules filtered by track, role, or interest. Static agendas lose value at multi-track conferences.
Push notification targeting
Verify notifications can be segmented by ticket type, session access, or attendee group. Untargeted alerts drive opt-outs.
Networking and matchmaking
Evaluate whether the app surfaces relevant connections based on profile data. Passive attendee directories produce low engagement.
In-app engagement tools
Look for live polls, Q&A, and gamification that capture interaction data, not just participation counts.
Onsite integration
Confirm the app connects to check-in, badge scanning, and session tracking. A disconnected app creates duplicate data entry.
CRM and marketing sync
Verify real-time, bi-directional sync with your CRM. Delayed sync means sales teams miss follow-up windows.
Post-event analytics
Check whether session attendance, engagement scores, and networking activity export cleanly to your reporting tools.
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Q: What is the best mobile event app for B2B conferences?
It depends on event scale and integration needs. Zuddl fits teams that need deep app branding and real-time CRM sync. Whova is strong for organizations prioritizing attendee networking. Cvent suits enterprises with existing Cvent infrastructure.
Q: What should a mobile event app integrate with?
At minimum, a B2B conference app should sync with Salesforce, HubSpot, or Marketo for attendee data and engagement scoring. Slack integration for real-time alerts and calendar sync for session reminders add operational value.
Q: How is a mobile event app different from an event management platform?
An event management platform handles planning, registration, and logistics. A mobile event app is the attendee-facing layer for schedules, networking, and engagement. Some platforms, like Zuddl and Cvent, combine both.
Q: How do you evaluate a mobile event app for a B2B conference?
Start with branding control and CRM integration, since those affect both attendee experience and post-event sales follow-up. Then assess networking tools, push notification targeting, and analytics depth.
Top 8 event registration platforms for B2B teams in 2026, compared on registration flow logic, CRM integration depth, ticketing flexibility, and branding control. Choose the right platform for your event scale and tech stack.
Your event ended Friday. By Monday, the sales team wants the attendee list, and it is sitting in a CSV that does not match your Salesforce fields. Registration data that should have triggered follow-up sequences is instead waiting on someone to clean it, map it, and upload it manually.
For B2B event teams, registration is where ticketing logic, attendee segmentation, approval workflows, branded communications, and CRM sync all originate. A mishandled registration setup does not just slow down sign-ups.
It determines whether leads reach sales with context or without it, whether VIPs get routed correctly or dropped into a general queue, and whether post-event attribution connects to pipeline or dies in a spreadsheet.
The difference between those outcomes usually comes down to what the registration tool was built to handle. This article evaluates 8 event registration platforms across the dimensions that separate tools built for B2B marketing teams from those built for general ticketing: registration flow logic, CRM sync depth, branding control, approval workflows, and post-event attribution.
Zuddl is a unified event management platform built for B2B marketing teams that run conferences, field events, and webinars from a single system. Its registration module is designed around operational speed and full branding control.
What it does well
Where it has gaps
Pricing: From $10,000/year
Ratings: G2: 4.8/5 | Capterra: 4.5/5
Best for: B2B marketing teams replacing a fragmented stack of 5-6 registration, webinar, and field event tools with one unified system that restores execution ownership to the event team without web dev or agency dependencies.
Take control of your registration flows, ticketing, and approval workflows with Zuddl. See how it works.
Cvent is an enterprise event management platform with one of the broadest feature sets in the category. Its registration capabilities serve large-scale conferences, trade shows, and corporate summits with complex logistical requirements.
What it does well
Where it has gaps
Pricing: Custom pricing, requires sales conversation
Ratings: G2: 4.3/5 | Capterra: 4.5/5
Best for: Enterprise event teams managing flagship conferences where venue sourcing, multi-session registration, hotel blocks, and compliance requirements must live in one procurement-approved platform.
Bizzabo positions itself as an Event Experience OS for B2B conferences and enterprise event programs. It combines registration, marketing, and analytics with optional Klik SmartBadge wearables for real-time engagement tracking.
What it does well
Where it has gaps
Pricing: From $17,999/year
Ratings: G2: 4.3/5 | Capterra: 4.4/5
Best for: Conference teams that need registration, branded mobile app, and SmartBadge check-in without internal dev resources for setup or integration.
Swoogo is a mid-market event management platform focused on registration and event website building. It is known for an intuitive drag-and-drop interface and a pricing model that includes unlimited registrations.
What it does well
Where it has gaps
Pricing: From approximately $11,800/year
Ratings: G2: 4.9/5 | Capterra: 4.7/5
Best for: Mid-market event teams running 20+ events per year that need fast, self-service registration site builds with unlimited event volume, without enterprise complexity or per-registration fees.
Accelevents is a mid-market event management platform with registration, ticketing, and onsite check-in as primary features. It serves B2B conferences, trade shows, and field marketing events with native Salesforce and HubSpot integrations.
What it does well
Where it has gaps
Pricing: From $7,000
Ratings: G2: 4.7/5 | Capterra: 4.7/5
Best for: Mid-market B2B event teams that need branded registration with conditional logic, native CRM sync, and integrated onsite check-in and badge printing at a lower price point than enterprise platforms like Cvent or Bizzabo.
RainFocus is an enterprise event management platform built for organizations running large-scale annual conferences and multi-event programs. Its registration module integrates directly with exhibitor management, content scheduling, and budget tracking.
What it does well
Where it has gaps
Pricing: Custom pricing, requires sales conversation
Ratings: G2: 4.6/5 | Capterra: 4/5
Best for: Large enterprises managing 50+ annual events across multiple formats that need centralized budget tracking, exhibitor management, and AI-based attendee personalization tied to the registration workflow.
Stova is a full lifecycle event management platform formed from the merger of Aventri, MeetingPlay, and Eventcore. It covers in-person, virtual, and hybrid events with registration, onsite, and analytics modules.
What it does well
Where it has gaps
Pricing: Custom pricing, requires sales conversation
Ratings: G2: 4.2/5 | Capterra: 4.3/5
Best for: Corporate event teams mid-migration from legacy Aventri or MeetingPlay contracts that need continuity across in-person, virtual, and hybrid formats with HubSpot or Marketo integration.
Swapcard is an event management platform with AI-powered attendee matchmaking at its core. It is widely used for B2B trade shows, expos, and congresses where networking outcomes are a primary registration goal.
What it does well
Where it has gaps
Pricing: Custom, user-based pricing
Ratings: G2: 4.6/5 | Capterra: 4.2/5
Best for: Trade show and expo organizers where pre-event networking and AI-driven meeting scheduling are the primary value of the registration process, not multi-track session management.
These are the dimensions where event registration software platforms differ most for B2B teams. Weigh them based on which failure mode would hurt your program first.
Registration flow builder and conditional logic
Look for visual, no-code branching that routes different attendee types through distinct forms and ticket paths. Without it, complex events force separate registration pages or manual workarounds.
Branding and white-label control
Every registration touchpoint (forms, emails, landing pages, badges) should match your corporate identity. Platforms limited to template colors force brand compromise at the first attendee interaction.
Ticketing flexibility
Multiple ticket tiers, bundle discounts, promo codes with caps, and session-level add-ons are table stakes for paid B2B conferences. Missing any one creates manual pricing workarounds.
Approval and access control workflows
Invite-only and VIP events need bulk pre-approval lists, manual review options, and domain restrictions. Without native approval flows, gatekeeping registration becomes a spreadsheet exercise.
CRM and marketing automation sync
Bi-directional, real-time sync with Salesforce, HubSpot, or Marketo is critical. One-way or batch-only sync delays follow-up and breaks attribution models.
Embeddable widgets and tracking architecture
SDK-based or native embed options preserve UTM parameters and analytics scripts. Iframe-based registration pages break GA4 and Bizible tracking, creating data blind spots.
Onsite check-in and badge printing
Native check-in and badge printing connected to the same registration data eliminates the dual-system problem. If onsite requires a separate tool, data discrepancies multiply.
Post-event analytics and attribution
Registration data must connect to session attendance, engagement scores, and CRM opportunity records. Without closed-loop attribution, proving event ROI depends on manual spreadsheet joins.
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What is the best event registration software for B2B marketing teams?
It depends on event format and scale. Teams running multi-format programs from one system may find Zuddl well suited. Cvent fits complex enterprise logistics. Bizzabo, Swoogo, and Accelevents serve mid-market conference teams with different strengths in CRM integration and pricing.
What should event registration software integrate with?
At minimum: a CRM (Salesforce or HubSpot), marketing automation (Marketo or Eloqua), Slack for real-time alerts, and analytics tools (GA4 or Bizible). Bi-directional sync matters more than the number of integrations listed.
What is the difference between event registration software and event management software?
Registration software handles attendee signup, ticketing, and payment. Event management software covers the full lifecycle: registration, onsite logistics, session management, analytics, and CRM sync. Most B2B teams need the broader category.
How do you evaluate event registration software for a B2B marketing team?
Start with what breaks first: CRM sync failures, branding restrictions, or missing approval workflows. Then test conditional registration flows, check embed architecture (SDK vs. iframe), and verify real-time data handoff to your existing stack.
Explore Zuddl’s latest features—This month’s updates eliminate manual post-event work, give teams tighter controls over discounts and coupons, and make cross-team event management more scalable.
Webinars don’t end when the live session stops, but post-webinar workflows often require manual effort across recordings, pages, and access controls.
The On-Demand experience for webinars is now fully automated.
Organizers can set up their entire post-webinar VoD experience in advance, including the page, widgets, and access, and activate it with a single toggle. Once the webinar ends, Zuddl automatically unpublishes the registration page and publishes the on-demand page on the same URL, along with the recordings.
Here’s what’s new
Why this matters
Organizers can create a bundle discount, but allow users to activate it only when a coupon is applied.
Here’s what’s new:
For example, an organizer may want to offer Sponsor A an exclusive Buy 1, Get 1 offer on Gold tickets, capped at 100 free tickets in total.
With coupon-activated bundle discounts, the organizer can create a B1G1 bundle, link it to a specific coupon, and set usage limits so that no more than 100 free tickets are redeemed, whether those are claimed in a single transaction or across multiple transactions.
This ensures the sponsor gets their agreed benefit, while the organizer maintains full control over discount exposure and limits.
Why this matters:
The Pending Registrations page now highlights counts for Unassigned Tickets and Incomplete Registrations for quick visibility. With a new Status filter, organizers can send reminders to purchasers who haven’t assigned tickets and to attendees who’ve bought tickets but haven’t completed their registration.
Registration and attendance statuses are now standardized across setup, reports, and integrations. Pre-registration and attendance statuses will appear consistently in relevant columns, filters, and tabs, improving reporting accuracy and integration reliability.
You can now rate AI Agent responses using thumbs up or thumbs down. Feedback helps improve accuracy and response quality over time.
Hubs can now include events from multiple teams. While adding events, organizers see events only from selected teams, with improved filters (by status, team, and tags) to find them faster. Events added to or removed from a hub automatically sync across all hub widgets, no manual updates required.
Organizers can now upload and associate session recordings for in-person events, extending content access beyond the live experience.
Organizers can choose to show/hide the contents of the Attendee Details section - registration details, show edit details link, and form summary.
Two fields, ‘Lead added by name’ and ‘Lead added by email’, will now be available in lead capture field mappings in the integration setup. These two fields are also available in the lead object of the webhook’s payload/response.
Event brand drift isn’t a “brand guidelines” problem. It’s an operations problem across tools, vendors, and handoffs. See where your brand breaks across the event lifecycle and how to make “on brand” the default.
For marketing teams scaling event-driven growth, maintaining brand consistency is hard for a practical reason. Not because your brand guidelines or decisions aren't in place (your design team already knows what “on brand” looks like).
It's because event execution spans six or more tools, multiple vendors, and web dev ticket queues that don't move as fast as your event program demands.
[.ebook-q-card][.ebook-body-text] As per Forrester, nearly 28% of the largest organizations still deploy six or more event technology platforms, and only one in five has fully integrated their primary platform into their broader tech stack.[.ebook-body-text][.ebook-q-card]
With these many tools in the mix, brand consistency becomes the slow path. And when being on brand is the slow path, teams measured on pipeline do what makes sense. They ship fast. And their event brand takes a hit.
Or, the other option is to protect the brand by shipping slower. But that’s not a real option if you’re aiming for tens of events per quarter.
In this piece, we map how your brand breaks across the event lifecycle, why this gets worse at scale, why better guidelines do not solve the root cause, and what changes when operations stop forcing a tradeoff between speed and consistency.
Trace your attendee journey from registration to follow-up, and the brand fractures aren't where you'd expect. They're not in the hero image or the color palette.
They're in the seams. The points where one tool hands off to another, and the output no longer looks or feels like your company’s.
Here's what that looks like in practice.
Before the event
During the event
After the event
Every point where one tool hands off to another is a point where your event brand quietly stops being consistent.
[.ebook-q-card][.ebook-body-text]Brand inconsistency across touchpoints is not just a visual drift. It limits your revenue growth potential, too. A recent Forrester study revealed that providing a consistent, on-brand experience to customers can unlock up to 3.5X higher revenue growth.[.ebook-body-text][.ebook-q-card]
At low volume, you can manually plug these gaps. It is painful, but possible.
If you run four events a year, you can QA most touchpoints yourself. It costs you time, but it works.
The moment you scale to 10, 20, or 40 events across cities and formats, manual oversight becomes impossible.
Each format adds complexity and typically another tool. Webinars need a studio platform. Field events need a check-in app. Conferences need badge printing, session management, and a mobile app.
Each layer is another brand expression to govern, another set of defaults to override.
The more events you run, the more your operations need to keep up, so your brand stays consistent across the board. And the less time you have to make that happen manually.
You can't slow down. There are quarterly targets across cities and launch windows that can’t wait long for a brand review. You can't hire a dedicated brand QA for every regional team.
So the team does what any team measured against pipeline would do. They work around it fast. They choose “on time” over “on brand”. Not just for one event, but for most of them.
Brand guidelines are necessary, but not sufficient when platform constraints stand in the way.
If your landing page builder limits you to templates you can't fully customize, better guidelines won't close the gap. If your email platform forces its own header and footer, better guidelines won't override them.
Your team knows what the brand should look like. They can't execute it consistently because they're constrained by platform capabilities, vendor workflows, and what integrations preserve across systems.
[.ebook-q-card][.ebook-body-text]This is the core issue most event branding advice skips over. It treats the problem as a knowledge gap when it's actually a control gap.[.ebook-body-text][.ebook-q-card]
You're not just renting tools. You're renting your brand's appearance at every touchpoint those tools control.
Now let’s go back to the same journey from the first section, but with an operations layer built and integrated to keep up:
Before the event
During the event
After the event
With such a unified operations layer, “on brand” becomes the default output. It becomes the faster path, not the slower one.
As a result, your team doesn't have to slow down, hire more, or cut corners anymore. Brand consistency stops being something you painfully enforce and becomes something the system handles by default.
All of this isn't hypothetical. This is how hundreds of B2B teams using Zuddl operate every week.
From day one, Zuddl was built to unify event operations from pre-event to post-event.
Landing pages, registration and ticketing, emails, badges, check-in, webinar studio, mobile app, on-demand content, and follow-ups all live in one system.
This gives your team consistent design control across touchpoints and eliminates handoffs that can break your event brand.
"We've streamlined our operations by dissolving multiple platforms thanks to Zuddl. Additionally, Zuddl has standardized our event landing pages, ensuring a seamless and familiar UX for our customers.” Read full review
“Zuddl allows us to have a professional-looking, branded registration and event environment when briefing media about new product launches, as well as reducing the time taken to administer the events.” Read full review
You can also schedule a free demo with a Zuddl representative to see how we can help you design and run on-brand events, fast.
Explore Zuddl’s latest features—session-specific calendar invites, BCC email support, scalable CSV approvals, and custom payment gateways—designed to streamline event operations at scale.
This month’s updates focus on the moments that usually slow teams down - communications, calendars, approvals, and payments and make them work effortlessly at scale.
This Product Pulse walks through what’s new and why it matters for teams running high-volume, high-impact events.
A single calendar block for the entire event helps with planning, but once the event is underway, attendees need session-specific calendar invites to manage their time and priorities.
In addition to event-wide & day-wise blocks, a new session block configuration has been added to the calendar invites page. These invites are sent automatically immediately after session registration confirmation and remain in sync if updates/modifications occur later.
Organizers can also customize how each session appears in the calendar - title, description, timing, and location, ensuring invites are clear and actionable. To maintain consistency, session invites are delivered through a dedicated communication: “New sessions added to your agenda.”
Why this matters
Event communications often need visibility beyond attendees. Sales, marketing, operations, or compliance teams may need access to outgoing emails, but forwarding messages or recreating sends creates unnecessary overhead and introduces opportunities for error.
With BCC support for standard and custom emails, organizers can now automatically include internal recipients on attendee communications. BCC recipients receive an exact copy of the email, remain completely hidden from attendees, and are configured directly at the email level.
This capability also supports enterprise requirements to retain or share communication records without affecting the attendee experience.
Why this matters
Approval-based events work well until request volume spikes. Manually approving attendees one by one quickly becomes a bottleneck for operations teams.
With bulk approval updates via CSV, organizers can now process approvals in one go. Pending requests can be downloaded as a CSV file. Process them in Excel or another spreadsheet, update them with approval decisions, and re-upload for immediate processing. For better visibility, all approval requests - Pending, Approved, and Rejected - can be downloaded in a single file.
Why this matters
Payment requirements vary widely across regions and organizations. Although Zuddl supports native integrations with Stripe, Cybersource, and PayPal (OOTB), waiting for additional native integrations can delay launches or force teams into suboptimal payment setups.
With Custom Payment Gateways, organizers can connect their own external payment providers, such as Bluesnap, Klarna, Adyen, Braintree, Helcim, Payline, Razorpay, and Shift4, directly at the organization level. Once configured, these gateways behave like native options within events.
During checkout, purchasers are securely redirected to the organizer’s hosted payment page. Zuddl listens for real-time payment status updates and automatically guides buyers through confirmation or failure flows.
Why this matters
You can now define a default Marketo folder per base program. This ensures every new or duplicated event creates its Marketo program in the correct folder, without extra setup or cleanup at scale. Read more.
Support for 4×4 badge printing using compatible Zebra printers is now available in the Onsite App. This gives organizers greater flexibility in badge layouts during on-site check-ins.
Attendees can now specify what they’re offering and what they’re looking for directly in their networking profiles. These signals power more relevant networking recommendations and better matchmaking.
Introducing Zuddl AI Agents for modern event teams. Apply branding, analyze performance, and unlock revenue insights using natural language—no designers, analysts, or spreadsheets required.
Event automation has finally caught up with the way events actually work.
For the last decade, event technology has focused on better formats, better dashboards, better mobile experience - but the manual work hasn’t disappeared.
Teams still:
The tools got better, but the work didn’t get lighter.
“Event professionals spend nearly 40% of their time on administrative tasks, according to sentisight.ai on the AI for Event Marketers blog.”
And today, events aren’t just brand moments - they are revenue-generating engines.
Yet event marketing managers are stuck with repetitive, time-consuming tasks while they should be focused on pipeline, conversion, and audience impact.
If the last generation of platforms put power in users’ hands, the next generation removes the need to perform the work manually.
Zuddl introduces two new AI Agents, each making life easier for event marketers at different points in the event journey - reducing operational load for event marketers, event ops, and marketing ops teams while unlocking faster execution.
Apply your branding across event widgets and visual elements using natural language. Zuddl Sidekick generates production-ready CSS and handles image processing (background removal, resizing, centering) to keep every asset consistently on-brand without designer dependency or back-and-forth revisions.
Before: Working with designers for Figma updates or developers for CSS tweaks.
Now: Prompt your design changes and see them applied instantly.
Try prompts like:
Design Assist turns branding into a fast, repeatable workflow so you can iterate, preview, undo, and perfect your event design in minutes, not days.
Analyze event performance, engagement, and revenue through conversational prompts. Ask Zuddl delivers visually rich insights, comparisons, and recommendations without spreadsheets, dashboards to build, BI tools, or analyst dependency.
Ask Zuddl brings fragmented event data together and turns it into:
Try prompts like:
This isn’t reporting - it’s real-time, visual decision intelligence for event teams.
These agents are not general-purpose chatbots. They are domain-governed systems engineered for operational safety.
AI can automate. Governance ensures autonomy doesn’t become a risk.
Chat with one of our product experts to get a detailed walkthrough of Zuddl’s new AI Agents and see how automation can transform event planning, operations, and revenue outcomes.
Discover Zuddl’s December product updates—custom registration validations, interactive webinar apps, editable field slugs, and smarter calendar invites to improve data quality and engagement.
This December, we’re excited to roll out four powerful enhancements that bring you smarter validation, deeper engagement flexibility, cleaner calendar automation, and flexible field slugs - all designed to save your team time, reduce errors, and elevate the attendee experience.
In this Product Pulse, we break down what’s new, how it works, and why it matters for your events.
Getting high-quality registrations shouldn’t be a guessing game. Until now, organizers were limited to basic input checks during registration. With server-side form validations, you can now run custom logic and external checks on every form submission before a registration is accepted.
This ensures only clean, intentional, and policy-compliant data enters your event pipeline, while giving you full control over validation logic and attendee messaging.
Smart validations mean cleaner attendee data, fewer manual interventions, and confidence that your event pipeline is built on trustworthy inputs.
Note: This feature is rolling out behind a feature flag and is currently available for intenal orgs and Riskified orgs.
Webinars have become powerful tools for education, conversion, and community building, but limiting engagement to built-in tools can leave value on the table. With our new Custom Apps integration, you can embed iframes for surveys, calculators, external tools, and more directly into the webinar engagement panel.
Every time an attendee leaves the webinar to complete an action - fill a survey, take a quiz, explore a tool - there’s a risk of drop-off. With embedded apps, you keep engagement centralized, seamless, and contextually relevant, boosting participation and conversion.
Calendar invitations are often the last touchpoint before an attendee shows up. If they’re unclear or generic, they can lead to confusion, missed sessions, or wasted support time. This update gives you complete control over how your event details appear in calendar invites.
Clean, accurate calendar blocks reduce confusion and support requests, and help attendees show up prepared - whether in person or online.
Changing form field labels is common. Breaking integrations because of it shouldn’t be.
With Editable Field Slugs, organizers now have control over Field IDs - without risking downstream systems like CRMs, reports, or automations.
You get flexibility during setup without risking broken Salesforce mappings, reporting errors, or integration failures after launch.
As always, these improvements are part of our ongoing commitment to make event management more intelligent, dependable, and effortless - for every type of event. If you’re curious to see these in action or have questions about adoption, our product team is happy to help!
From integration logs and shareable reports to smarter coupon controls, our November product updates bring us closer to a more connected, intelligent, and effortless B2B event tech experience.
We bring a fresh set of upgrades designed to simplify how you run events. Real-time reporting, smarter discounts, and transparent integration logs all work together to make your workflows faster and your data more dependable.
As Zuddl continues to expand the unified event management platform, these improvements help you stay in control, eliminate manual cleanup, and keep every event experience sharp and secure.
Event performance shouldn’t be locked behind platform access - and now, it isn’t.
With Zuddl’s Shareable Attendee Report, you can securely share real-time attendee data with anyone who needs visibility, even if they don’t have a Zuddl login. Unlike static exports, these reports stay live and continuously update as registrations, attendance, and attendee actions roll in.
And with the latest enhancements, organizers can now customize reports by selecting or deselecting columns, tailoring what each viewer sees. When multiple custom fields share the same label, their slugs are displayed alongside the field name for easy identification - ensuring clarity and accuracy in every shared view.
You can effortlessly generate a public report link + passcode, share it with unlimited viewers, and update the passcode anytime to revoke or refresh access. Every shared session stays active for 24 hours, with shorter expiry options currently in work for teams needing tighter controls.
This makes it easier than ever to keep internal teams, partners, speakers, and leadership aligned - securely, instantly, and without generating endless CSVs.
Managing integrations across Salesforce, HubSpot, Marketo, and other systems shouldn’t be guesswork. With Zuddl’s Integration Logs, you now get end-to-end visibility into every sync happening between Zuddl and your tech stack.
Track all events, registrations, attendance records, and engagement activities as they sync. Filter by event, date, or action type to quickly identify issues. And if something fails, you get direct access to the exact API response - no need to dig into multiple tools.
Need to retry a specific sync? You can do that right from the logs (with built-in guardrails to prevent accidental updates).
Whether you’re validating CRM data, troubleshooting mismatches, or ensuring your event data pipeline stays intact, Integration Logs give you transparency and control like never before.
Event organizers often want a coupon to be redeemed by the first x number of tickets, not just the first x number of transactions. Previously, limits in Zuddl were tied to transactions - so, coupon usage in an order with one ticket and an order with five tickets both counted as a single use. This meant organizers could not directly cap the number of discounted tickets they wanted to offer.
With the new update, coupon limits can now be based on tickets instead of transactions. Each ticket redeemed with the coupon can be counted individually toward the limit.
If your coupon limit is 50 tickets, and someone buys 5 tickets in a single order, all five count. Once the cumulative total hits 50 tickets, the coupon stops applying.
We’ve also enhanced the coupon table to show exactly how many tickets (or transactions, depending on your chosen setting) have been redeemed - making campaign monitoring far clearer.
These improvements give you far more precision and predictability for discounts, early-bird promos, partner codes, and gated ticket drops.
From integration logs to shareable reports to smarter coupon controls, each update brings us closer to a more connected, intelligent, and effortless event platform experience.
Got questions or want to explore these features in action? Chat with our product experts - we’re happy to help.
This month, we’re making your events more connected, insightful, and secure — with Open API flexibility, a smarter home dashboard, stronger email controls, and expanded printer support.
This month, we’re taking another step toward making events more connected, secure, and effortless. From powerful Open APIs that unlock new integrations, to email domain restrictions that protect your attendee list, and dashboard and printer upgrades that make operations smoother - these updates help your team run events faster, smarter, and with greater control.
We’ve opened up the Zuddl platform like never before.
With Zuddl’s RESTful APIs, you can now interact directly with your event or webinar data - and take action programmatically. Pull session, speaker, or sponsor information into your website, update attendee or location details on the fly, or create and modify event elements directly within your own systems.
In short, Zuddl APIs give you the power to integrate, automate, and extend your event ecosystem - your way.
It’s a new era of flexibility - making Zuddl not just a platform, but a seamlessly connected part of your event tech stack.
🔗 Check out the full documentation: Zuddl API Reference
Ensuring that the right people register for your events just got easier.
With Zuddl’s Email Domain Restriction, you can now control who gets to sign up - ensuring only your target audience, not competitors or non-business users, make it through the door.
You have full flexibility to decide how strict you want to be:
Anyone trying to register with a restricted email address will be denied automatically - keeping your registration list focused, secure, and aligned with your ICP.
Best of all, these restrictions apply across Hybrid, Virtual, Webinars, and Field Events, and are even auto-applied to existing events, saving you valuable setup time. Support doc.
We’ve redesigned the Zuddl Home Dashboard from the ground up to make navigation effortless and event management more intuitive.
Here’s what’s new:
It’s a dashboard designed for speed, context, and clarity - so every team member can find what matters and act faster.
Say hello to faster, more professional check-ins.
Zuddl’s onsite app now supports the Brother QL-820NWB printer, making badge printing a breeze - compact, quick, and reliable.
Here’s what makes it great:
With this update, you can streamline onsite operations, reduce wait times, and deliver a polished, branded experience from the moment attendees arrive.
From integration power to security, organization, and onsite efficiency - this month’s updates are all about making event management more fluid and effortless.
Got questions or want to explore these features in action?
Chat with our product experts - we’re happy to help.
From Vegas to London—see what industry events we're headed to in Q4'25. Come say hi and see Zuddl in action.
From Vegas to London, our Q4 events roster is shaping up to be our most exciting yet.
Team Zuddl is hitting the road this quarter, meeting event and marketing leaders across major global events.
This quick post highlights where we’ve already been and where you’ll see us next.
We kicked off Q4 with a bang at IMEX America 2025 and Money20/20 USA.
We unveiled our latest innovation: Zuddl’s AI Agents—on-demand copilots for event marketing that automate workflows, personalize experiences, and uncover real-time insights.
The response was incredible. Events and ops teams were intrigued by how seamlessly our AI Agents can plan, personalize, and power event experiences, setting the stage for a smarter future.
We’re headed to Event Tech Live 2025 at ExCel London to show you how we’re building a truly unified business events platform for modern marketing teams.
Book time with us in advance using this link.
We’ll be on the show floor, meeting enterprise event professionals. Stop by if you’re curious how AI Agents can simplify your next large-scale event.
Finally, we’ll be rounding off the year with a co-hosted dinner with the Marketing Ops community. You can expect great food, even better conversations, and a toast to the year ahead.
Whether it’s launching AI innovations, connecting over great food and drinks, or meeting you on the show floor, we can’t wait to show you how Zuddl helps event teams work smarter, not harder.
To stay updated about our presence at leading industry events and exclusive Zuddl virtual events, follow (and bookmark) this link.
Learn how our new capability, Nested Sessions, help you create better and simpler agenda structures to provide a significantly improved experience for both attendees and organizers.
Event agendas can be tricky to manage—especially at academic, research, or multi-track conferences where a single theme branches into multiple sessions. Attendees want to see the bigger picture, but also dive into the details of individual talks or workshops. Until now, that structure was harder to replicate digitally.
That’s why we built Nested Sessions.
With Nested Sessions, you can now create a clear hierarchy in Zuddl:
This mirrors how real-world conferences are organized. For example, instead of listing “DeFi Risks” and “Banking APIs” as two standalone sessions, they can now live under Track A: Future of Fintech. Attendees always see the context, making navigation smoother and booking easier.
Nested Sessions can currently be set up via our APIs, with more flexibility planned for the future
For attendees, this means no more scrolling through endless lists of sessions. They can browse by track, filter sessions, reserve seats, and sync them to their calendars—all while keeping the theme in view.
For organizers, it means presenting an agenda that feels polished, professional, and intuitive. Grouping related sessions under a parent track makes it easier to guide attendees, highlight key themes, and maintain a clean agenda structure.
Nested Sessions isn’t just about aesthetics—it unlocks new possibilities. Academic and research conferences, in particular, rely on track-based structures. Now, Zuddl can support them seamlessly, while offering a modern, and unified experience.
It’s also a step toward making agendas more interactive and meaningful. Organizers gain the flexibility to design complex schedules without sacrificing clarity, and attendees enjoy a streamlined way to discover and engage with the sessions most relevant to them.
This feature is part of our continued effort to make Zuddl the platform of choice for conferences of every scale—from enterprise events to specialized academic gatherings.
Zuddl’s August product updates are about momentum—removing friction before registration and removing manual work after it. Learn how.
This month’s updates are about momentum—removing friction before registration and removing manual work after it. You’ll see it in two places: Public Pages in the Attendee App (so prospects can preview value before they sign up) and Webhooks (so Zuddl data flows into your tools in real time for faster follow-ups).
Convert the curious into registrants faster.
Most people won’t register blind. They want to see the agenda, speakers, or sponsors to judge if it’s worth their time. With Public Pages, you can let them preview select app pages—like Schedule, Speakers, Sponsors, or a Custom page—without logging in. Anything that needs personalization remains gated.
You’re promoting a flagship conference and a series of city roadshows.
Turn attendee activity into instant action across sales, ops and marketing.
Once someone registers, checks in, or engages, your team shouldn’t wait on CSVs. Webhooks push those signals from Zuddl to your tools (CRM, marketing automation, data warehouse, internal apps) in real time so ops and sales can move immediately.
Use Public Pages to pull more qualified people into your funnel by letting them preview real value. Pair that with Webhooks to activate those signals immediately in CRM, marketing automation, Slack, and any tools that aren’t natively integrated—so your team responds faster and your data stays clean.
Catch this quick summary of Karen Hartline and Stephanie Christensen’s insightful session at CEMA Summit 2025.
At this year’s CEMA Summit, I had the privilege of sitting down with Karen Hartline, Executive Producer of Live Content at Zillow, for a conversation that was less about theory and more about the real, often messy, but brilliant work behind running large-scale event programs.
The topic? Precision at Scale. Specifically, how Zillow manages hundreds of internal and external events annually without sacrificing brand consistency, operational clarity, or team sanity.
Whether you’re managing 10 events or 200, here are a few of the core themes and tactical takeaways from our session.
Karen began by painting a familiar picture: multiple teams—marketing, recruiting, comms, sales—across the org producing events with little alignment, each using their own tools and workflows.
The result? Fragmented experiences, inconsistent data, duplicated tech spend, and teams reinventing the wheel.
“We realized early on that scale without coordination creates chaos.” — Karen Hartline
To fix this, Zillow focused on centralizing systems and standardizing processes, rather than just adding more people or tools.
What made our conversation stand out was how practical it was. Here are a few highlights from the framework Zillow now uses to run its event portfolio:
This framework isn’t just about efficiency; it’s about giving event teams the space to be creative without constantly rebuilding the basics.
Since implementing their systemized approach, Karen shared that Zillow has seen:
The biggest benefit? Confidence. Event stakeholders know what to expect. Teams know what to do. And leadership knows it’s under control.
As we wrapped up the session, we asked Karen to share some universal takeaways: her “If I could only tell you five things” list:
Some of the most impactful changes? Surprisingly small things. Think: introducing an event app for internal retreats, creating a universal landing page template, or streamlining swag processes based on user data.
Sometimes it’s not about overhauling everything, but about recognizing friction and removing it.
As the conversation turned toward the future, Karen shared insights into how Zillow is approaching hybrid events, especially as a fully remote company.
The goal? To make every attendee—virtual or in-person—feel like an active participant.
They’re also investing in attendee personalization, more thoughtful content formats, and continued system improvements that allow their event teams to scale without burnout.
“Structure doesn’t mean rigidity. It means we can move faster, try new things, and focus on delivering real value.” — Karen Hartline
Karen closed with a piece of advice many in the room needed to hear: track your wins.
She shared how she sends a weekly email to her manager with highlights, updates, and shoutouts—an internal habit that keeps her work visible and reinforces the value of the events team.
This was one of those rare sessions that combined strategy and tactics, inspiration and implementation.
Huge thanks to Karen for being so open and actionable in her insights. Feel free to connect with her on LinkedIn.
If you’re trying to scale your event program—or just want to nerd out about event ops—we’d love to connect. Let’s keep this conversation going.
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Our July product updates give your team better feature-level access control and make on-site registrations more seamless than ever.
This month, Zuddl is rolling out two important enhancements designed to simplify your event operations, enhance security, and deliver seamless onsite experiences. Let’s dive straight into the details.
Managing event teams and ensuring the right people have the right access is crucial—and complicated. That’s why we’re introducing Org Roles & Permissions, allowing you to create custom roles with precise, feature-level access controls.
You’re running a major conference with many hands involved:
It means more clarity, accountability, and zero accidental edits.
Coming soon: Read-only permissions, giving teams access to view critical information without editing capability.
Last-minute attendees? No problem. With the enhanced Onsite App Registration, you can now handle walk-ins directly from the onsite check-in app, using your existing registration flows.
Whether you're running a high-stakes user conference or managing a series of field events, these updates are designed to reduce friction and give you more control.
Both features are now live in your Zuddl dashboard—ready to support your most ambitious events yet.
Learn how to ship on-brand event landing pages in minutes (and not days).
[.ebook-q-card]Welcome to our brand-new series: The Zuddl Edge.
This series will highlight the power of Zuddl’s event tech platform to help you with every aspect of event planning and execution from pre-event build-up to post-event follow-ups.
We will cover practical workflows within Zuddl and through our seamless integrations with tools such as HubSpot, Salesforce, Pardot, Eloqua, Marketo, etc you name it.
Through this series, we aim to help you get the most out of your events, simplify event tech operations, better engage your attendees, and drive more ROI.[.ebook-q-card]
Building an event landing page often feels like a multi-team relay race.
Event marketers map the overall vision, designers polish colors and elements, developers write custom code, and marketing ops stitch together forms and tracking.
All for the very first touchpoint your audience will see, and to ensure this landing page feels like an extension of your brand.
We firmly believe this is the place where you absolutely can’t afford to cut corners.
Yet in call after call, prospects flag these recurring complaints about how most event-tech platforms don’t let them achieve this goal:
[.ebook-q-card][.ebook-notepad-list][.ebook-list-text]1. Design and customization frustrations: Brand colors, fonts, layouts, and CSS changes require specialized technical knowledge, developer tickets, or worse, a separate agency brief and budget.[.ebook-list-text]
[.ebook-list-text]2. Workflow bottlenecks: A single agenda change can require a 24 to 48-hour wait.[.ebook-list-text]
[.ebook-list-text]3. Disappointing drag-and-drop promises: Event landing page builders look friendly in demos, but their real-world usage is clunky, limited, and anything but intuitive.[.ebook-list-text]
[.ebook-list-text]4. Platform fragmentation: Registration forms live in one tool, speaker grids in another, resulting in multiple spreadsheets and broken analytics.[.ebook-list-text][.ebook-notepad-list][.ebook-q-card]
This Zuddl Edge piece will show how our Event Landing Page Builder solves for these pain points (and more!) so you can ship pages in minutes, stay on brand, and lean on your teams only when you truly need them.
If you choose to build your event landing page from scratch within Zuddl, here’s how you can go about it:
Once you set up your speaker and agenda details at the backend (Zuddl’s event setup dashboard), all those changes reflect via dedicated widgets on your landing page. In real-time.Here’s an easy-to-follow video walkthrough of the process above:
These capabilities significantly reduce your developer’s headache and let you add required widgets to your existing page.
Watch the following video walkthrough to learn more:
Whether you choose to build your event landing page from scratch or use an existing one, you get exactly what you need with Zuddl’s event landing page builder:
Ease of use, speed, control, and all other capabilities you need to build a page you’re proud to share with your attendees, so they see only your brand from start to finish.
If you want us to walk you through Zuddl’s event landing page builder, schedule a demo today!
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Event pro Steph Christensen shares 6 proven salary-negotiation tactics (plus 3 bonus tips) to help event marketers land their best raise in 2025.
Events salary negotiations in 2025 are tough, especially with tight budgets, high uncertainties, and the mandate to “do more with less”.
Despite doing your best and delivering tangible results, you may be unsure how to best present yourself to secure the maximum raise.
[.blog-widget-orng][.blog-widget-orng-inner][.blog-widget-icon-wrapper][.blog-icon-lightbulb][.blog-icon-lightbulb][.blog-widget-icon-wrapper][.blog-widget-text]A 2025 Robert Half survey found that 72% of professionals say it’s harder to negotiate a raise this year.[.blog-widget-text][.blog-widget-orng-inner][.blog-widget-orng]
To make the process less painful for event pros, we turned to Stephanie Christensen, an event marketing leader who’s delivered 1000+ events in the last 15 years, and asked her a simple question:
If you could relay top negotiation lessons back to your earlier self (and to other event pros reading this), what would they be?
Luckily, Stephanie shared 6 proven tactics from her experience (plus 3 quick extras).
This is precisely what this article covers: 6 expert salary negotiation tips for event marketers (+3 bonus tips towards the end).
Note: Some tips may be more relevant to individuals seeking a salary increase at their current job, while others may be more suitable for those looking to switch.
Before we get started, a reality check:
[.testimonial-ebook-purple][.ebook-testimonial-text][.h5-ebook-24px-p-600]Make sure you’ve already nailed your OKRs, built a reputation as someone people like to work with, and understand your company’s financial reality. Negotiation works only when your results are clear and the timing aligns.[.h5-ebook-24px-p-600][.ebook-testimonial-text][.ebook-testimonial-profile][.ebook-testimonial-profile-steph][.ebook-testimonial-profile-steph][.ebook-testimonial-profile-text][.b1-ebook-600-cb-500]Stephanie Christensen[.b1-ebook-600-cb-500][.b3-400-cb-300]Events and Marketing Leader[.b3-400-cb-300][.ebook-testimonial-profile-text][.ebook-testimonial-profile][.testimonial-ebook-purple]
Setting the scene: Nine out of ten times, money chats live or die on timing. Even a great pitch can fall flat if delivered at the wrong time. Be strategic about when and how you initiate salary talks.
Be patient when layoffs or hiring freezes are announced. Conversely, initiate negotiations as soon as you can after you’ve knocked an event out of the park or when annual budgets are being planned.
Why it works: Nailing the timing shows you have business acumen and empathy. You’re more likely to get a yes if you ask when your boss isn’t firefighting and can advocate for you.
[.ebook-q-card] Steph’s tip for event marketers:
Sync with your event calendar and try to book a convo two weeks after you’ve nailed your flagship event or largest project. Don’t forget to tie non-cash perks - such as title or resource bumps, to your success, in addition to the cash component.[.ebook-q-card]
Setting the scene: Modern event marketing isn’t just about delivering great events. To truly succeed, you have to stay laser-focused on the company’s bottom line and on driving revenue.
Why it works: Negotiators who anchor their ask in quantifiable business outcomes win considerably larger raises. When you show the dollars you bring in, leadership treats your raise as an investment, and not a cost.
[.ebook-q-card] Steph’s tip for event marketers:
Open your highlights deck (more on this below) with stats like:
ROI from Q3 Events:
Target pipeline: $4,000,000 | Actual pipeline: $5,218,000 -30% higher
Target revenue: $1,000,000 | Actual revenue: $1,274,000 -27% higher
You can also use statistics like the cost-per-opportunity number (e.g., USD 100:half of paid search).
If budgets are tight and base pay can’t move much, consider negotiating for higher incentive-based components tied to these results[.ebook-q-card]
Setting the scene: Raises aren’t won on vibes. They’re won with receipts. Maintain a running “highlightsbrag doc” with every pipeline number, cost save, rave-review quote, etc. This will ensure you don’t have to scramble when review or job-hunting season arrives.
Why it works: As experts on LinkedIn noted, employees who quantified their achievements were 42% more likely to receive a higher raise than those who didn’t.
Detailed accomplishment logs provide your manager with ready-made evidence to advocate for higher compensation during performance reviews or calibration meetings.
[.ebook-q-card]Steph’s tip for event marketers:
Block 10-15 minutes every other Friday to update your highlights doc: Date → event → metric → business impact.
Example: May 12. XYZ field event. Sourced $410K pipeline at $87 cost-per-SQL (vs. paid search $192).
When review season hits, you should be copy-pasting, not memory-hunting. If you’re job-hunting, that same sheet offers multiple talking points for interviews.[.ebook-q-card]
Setting the scene: Your highlights sheet proves you’re worth more today. Now show why you’ll be worth even more tomorrow. Frame your ask in terms of future impact as well: what you’ll deliver if you’re compensated appropriately.
Why it works: A raise pitched as an investment is more compelling than just asking for a reward for yesterday’s work. Psychology studies show that decision-makers approve larger compensation (and budget) increases when the ask is tied to upcoming results, not just past wins.
[.ebook-q-card][.ebook-q-card-heading] Steph’s tip for event marketers:
Bring a one-pager titled “Next-Year Impact Plan” to the meeting, featuring future-looking bullets such as:
[.ebook-q-card-heading][.ebook-notepad-list][.ebook-list-text]1. 2025 field events and dinners: Target → $2.8M pipeline (30% YoY growth) at $90 CPL (half our paid search cost and 10% below last year)[.ebook-list-text][.ebook-list-text]2. Vendor and hardware renegotiation → projected $40K in savings[.ebook-q-card][.ebook-list-text][.ebook-notepad-list]
Setting the scene: In shaky markets, every dollar matters. If you’ve saved significant dollars by negotiating vendor contracts, cutting event costs, or increasing efficiency, highlight that during your salary discussions.
Why it works: Quantifying cost savings and tying them to your skills is the fastest way to make your raise look like a no-brainer. By trimming every possible excess spend, you position yourself as a savvy founder who knows how to maximize budgets.
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[.blog-widget-orng][.blog-widget-orng-inner][.blog-widget-icon-wrapper][.blog-icon-lightbulb][.blog-icon-lightbulb][.blog-widget-icon-wrapper][.blog-widget-text]From “shaving $4,200 off the webinar series budget” to “locking a 15% multi-event discount, saving $30K” to “pivoting two low-ROI trade shows into one flagship summit to save $110K”, this is a universal negotiation tip for event marketers across career stages—early, mid, and senior.[.blog-widget-text][.blog-widget-orng-inner][.blog-widget-orng]
Setting the scene: Ever walked into a salary conversation armed with facts, only to hit a “Sorry, the budget’s fixed” wall? That’s when you channel your inner Chris Voss and lead with curiosity: “Help me understand why…”.
These open-ended, curiosity-driven questions flip the script: you stop pitching and start listening.
Why it works: Asking “how” questions gives the other side the illusion of control, lowering their guard and prompting them to reveal real constraints or hidden wiggle-room.
Harvard’s Program on Negotiation refers to this technique as “looping”—an inquire-acknowledge cycle that signals respect. This uncovers the why behind a position and gives you enough material to reframe your ask.
[.ebook-q-card]Steph’s tip for event marketers:
Whenever I hear “The compensation range is locked”, I politely respond: “I totally get it. Help me understand what variables influence that band?”
Nine times out of ten, they outline a path I can actually follow: plug a specific skill gap, own a bigger pipeline goal, and so on. I jot down every lever and add those to my list of OKRs.[.ebook-q-card]
In addition to the six main tips above, Stephanie shared three quick, hit ideas:
We hope these tips feel both helpful and practical. Here’s to locking in the raise you deserve this year!
Our latest upgrades: advanced access control and multilingual support make your events more secure, organized, and globally inclusive.
Event marketers, your June just got simpler—and your events, more inclusive! We’re thrilled to roll out two essential updates: Multilingual Support for webinars and field events, and significantly upgraded Access Controls. Both are designed to help you reach wider audiences effortlessly and manage event permissions seamlessly.
Managing attendee access across multiple sessions, ticket types, and event formats can often be chaotic. Our revamped Access Controls offer a streamlined, granular approach, ensuring the right attendees access the right content, with minimal effort.
Organizing global webinars and field events is rewarding, but language barriers can limit your reach. Our new multilingual feature makes your events truly global, enabling attendees to engage comfortably in their preferred languages.
Ready to put these powerful new features into action? Get started today and transform your next event into an inclusive, secure, and highly engaging experience.
Stay tuned for more updates designed to simplify your event management!
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